Posts tagged “Facebook”

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How To Check Your Facebook Ads Performance

Posted on 12th January 2023

When you create and post your ads on Facebook, your main goal and strategy is usually to convert those who view it into a customer or client of your own.

However, you need to know if your ads are performing so you can gain an insight into how well they’re doing and if anything needs changing.

If you don’t know how to check the performance of your Facebook Ads, here’s what you need to be looking at and reviewing.

The Benefits Of Facebook Ads & Why Your Business Needs To Be Using Them

Posted on 25th November 2022

When promoting your business, you want to get in front of as many people as possible. With over 2.85 billion active users worldwide Facebook is one of the largest social media platforms. Facebook has gained a significant amount of popularity to become the most widely used online platform for advertising and marketing.

When used effectively Facebook advertising offers huge benefits to fit your unique needs. With various types of Facebook ads and multiple ad objectives to choose from, the flexibility of Facebook advertising for your business is diverse which helps in offering massive advantages to your business in becoming a highly successful.

Advertising on Facebook allows you to reach audiences based on different demographic and psychographics, such as; location, age, gender, interests, income, job title, upcoming life events, and many more factors to narrow down your target customer for your business that is quite important for designing your advertisement campaign.

The Do’s and Don’ts of Using Facebook for Business

Posted on 28th October 2022

Many business owners have heard about the importance of using Facebook. Whether you are a business who already integrates online marketing into your campaigns, or you are just starting to use social media in your business, there are always new facts to learn, in order to build a following, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads.

To learn more about how to use Facebook for business, keep reading on as we are going to discuss the top 5 do’s and don’ts.

Which Campaign Objective Should I use for my Facebook Ads?

Posted on 21st October 2022

Selecting a campaign goal is the first step you take when setting up Facebook Ads. There are currently 11 different Facebook campaign objectives available and deciding on the appropriate campaign is one of the most challenging parts of the process. The objective you select conveys information to Facebook about your campaign goals and what action you want people to take after they have seen your ad.

Facebook breaks objectives up into three categories; awareness, consideration and conversion, with various options under each, as shown below:

How To Grow A Successful Facebook Group?

Posted on 7th October 2022

Facebook groups are a place to communicate about shared interests and express opinions with certain people. Groups let people come together around a common cause, issue, or activity to organise, express objectives, discuss issues, post photos, and share related content. Any individual can create and manage a Facebook group, you can even join up to 6,000 other groups.

Having a successful group will allow you to share your knowledge and expertise, as well as provide a more personal engagement to your members, drive focused attention to a call to action, build trust by providing value and receive immediate feedback from polls and questions.

The Best Times To Post On Facebook

Posted on 16th September 2022

Finding the best time to post on Facebook can massively help your business stand out, reach more of your audience and benefit your social media content strategy.

Knowing the best times can be a challenge, so we are here to help. In this blog, we will share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement.

The best time to post depends on a number of factors that are specific to every business: What is your industry? In what location is your audience based? When are they most active online?

Top Social Media Scheduling Tools To Save You Time

Posted on 2nd September 2022

When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement.

However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment.

A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too.

What Are Scheduling Tools?

Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself.

How To Create a Great Social Media Strategy

Posted on 12th August 2022

If you’re wanting to get your business out there on social media, you need a social media strategy. This will help you plan how your business will appear on social media channels, and will help you work out a route to having online success.

Your strategy needs to consider a number of things, from what and when you post to the tracking of analytics.

Looking to get started? Here are some tips on how to create a great social media strategy.

Who Is Your Target Audience?

You need to know who it is you’re planning to target. Without knowing your audience, you may not see the results you desire. Your business has the opportunity to reach new people online, and therefore your need to ensure you’re targeting the right group.

How To Write Effective Facebook Ad Copy

Posted on 11th August 2022

Facebook Ads are a great way to reach your target audience with a product or service. When done correctly, Facebook advertising work well to increase conversions, traffic, awareness, engagement or leads.

Facebook has an extremely large audience, with a variety of targeting options to find the right audience for your message. Instead of just marketing your message, you are potentially reaching an audience who is looking for what you have to offer.

It is important when creating Facebook advertisements to ensure the ad copy will provide context to drive the user to the call to action. The ad copy should ideally go above and beyond and entertain a user to get them excited about your product or service. Figuring out how to write effective ad copy for your business can be overwhelming, that is why we have put together some tips, so you can understand how to make a good Facebook ad that is effective and produces the return of investment (ROI) you are looking for.

Your Analytics Are Important, Here Is Why You Should Check Them

Posted on 13th July 2022

Keeping on top of your insights and analytics on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements.

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start.

Firstly, what are insights?

Insights provide you with the knowledge of how you’re performing on your social media pages. It gives you the opportunity gain an understanding of what posts are doing well, where your audience is from along with other audience demographics such as gender and location, and how many people your posts are reaching and how many of those people are engaging. These are all key factors to planning or editing your marketing strategy to be able to successfully run a business page on a social media platform.

How To Find Your Ideal Client On Social Media

Posted on 8th July 2022

Social Media is a great place for you to be able to connect with new audiences and your ideal client is likely to be within this audience. There are many ways to find out who your ideal client is, and what the best way would be for you to get in contact with them.

Your ideal client often won’t just come to you – you have to discover them. After all, how will they know the benefits of your product/service if you don’t locate them in order to get them invested in whatever it is you’re selling? Your ideal client can provide a big benefit for your business – having loyal customers who are truly fans of what you’re offering can really provide a boost to your business and help you increase your sales.

So how do you find your ideal client? Here are some tips to get you started on discovering who you should be contacting.

Tips On How To Create Engaging Visual Graphics On Social Media

Posted on 24th June 2022

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media.

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online.

Keep In Line With Your Branding

If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your

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