Posts tagged “Instagram marketing”

Establishing a social media presence can play a huge role in generating business growth and will not only establish your brand but will also help develop connections with existing clients and build trust with potential clients. 
Having a social media presence is beneficial for many businesses in a variety of ways, as most people count on the internet to educate themselves. Therefore, what your business publishes online will set your credibility and reputation. 
With Instagram, currently being one of the fastest-growing social media platforms, more and more businesses are looking to reach a new, younger market. Instagram has over 500 million active daily users, and it’s still growing while other social media platforms are shrinking. 31% of all women online use Instagram, with 24% of men using it too and over half of these users are aged between 18 and 29 years old. 
In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. During 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing video content in 2022. 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
Here are some ideas on what you can post that will see your business thrive online. 
Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
Here are some ideas on what you can post that will see your business thrive online. 
If you’re running an Instagram account for your business, it’s just as important that you build relationships with users on there, as it is with any other social media platform. 
Instagram can be a powerful marketing tool, especially for those whose products or services can be suitably advertised through visual images or videos. Instagram relationships can lead to sales and strong connections for your business, so you can assure that you’ll have sustainable growth for your business both on and offline. 
Here are some ways for you to build your relationships on Instagram. 
Over the years, Instagram has grown into being one of the most important platforms for businesses. But amongst so many competitors and influencers, it can be difficult to know where to start and how to grow your following. You have to stand out in the crowd, so following some of these tips will help you do exactly that. Whether you’re just starting out or are hitting a brick wall with your current page, you’ll be able to find the solution in this blog. 
Firstly, you need to view your insights. Which posts are doing the best? Which posts aren’t getting engagement? You can easily access your insights by clicking on your profile and looking at the ‘Insights’ section near ‘Edit Profile’. These insights will give you a good idea about how to plan your content to get consistent engagement from your followers.  
If you need engagement, ask your followers questions in your posts, or do specific posts to target an increase in engagement.  
When people do start to engage, interact with them!  
Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors. 
Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience. 
If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business. 
If you want to engage with your target audience, you need to create content that makes them sit up and take notice. Attention grabbing content is the perfect way to do that, while also getting people talking about your products or services through useful information, tips, tricks, and tutorials. For content to be truly effective, it needs to serve your audience’s needs as well as your business goals. 
In this blog, we’ll explain how businesses can make their content attention grabbing to send their engagement rates through the roof… 
Hashtags have been a big part of social media for many years. They’ve become a place where likeminded people can discuss topics that all engaged with whether it be an event, tv show, product or really anything that people feel is worth putting into the hashtag category. 
Instagram hashtags have become increasingly popular and are now an essential part of many businesses marketing strategy on social media. But why are they so important? How can your business use them? This blog will tell you all you need to know about hashtags and why they should become a part of your social media strategy.  
Instagram Reels are a new element of Instagram, but one that has taken off with many users and businesses. They work in a similar way to TikTok’s, allowing users to create short videos that are under a minute long to display themselves, their business or anything else they choose to present online. Video content has become a big part of Instagram in the last few years, with both IGTV and Reels transforming what once was a platform for static images or videos that were displayed on your profile. 
As audiences know what content will work for them and what they’re not interested in, it’s important that you find out what your target audience is looking for from your business. If your content isn’t relevant to your industry or your business your followers won’t be interested in your reels. You must strike the right balance between your business and using new marketing tactics, and you can learn how to do that in this blog post. 
Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
Grab Their Attention 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  
So, your running social media pages for your business, but you’re looking to get them to become an efficient and vital part of your marketing strategy in the next year. But how do you do that? Whether you’re new to social media marketing or you’ve been doing it for years, results can be achieved if you follow these tips and apply them to your social media strategy over 2022. 
With more and more content being created, along with the ever-expanding elements being added to all social media platforms, attention spans are becoming shorter. A long form, text ad is not longer something that will grab most of the user’s attention and will most likely be scrolled past and ignored. Facebook Ads need to be eye catching and are a cost-effective way to market your business on social media. You can even create a ‘lookalike’ audience if you run Ads on FB, so you’ll be targeting similar people, giving you the chance to expand your audience beyond your targeting.  
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