TikTok is one of the world's largest social media platforms, with billions of monthly active users, spending a daily average of 95 minutes on the platform. 

 

Getting a video onto the For You Page (FYP) is the best way to increase your views and draw attention to your business, products or lifestyle. The For You Page is a search feed where you can view an endless stream of trending videos, curated for you based on your interests and past videos you have engaged with. 

 

So, what can your business do to easily create viral content and get one of your videos on the For You Page? Below are our top six tips to help your business hack the TikTok algorithm: 

2023 is right around the corner, so it is time to start thinking about your social media plan! 

 

Social media is one of the most important tools for your business. It is how we engage and build trust with our audience. Attracting more customers, building brand awareness and generating more leads is essential for a successful business. 

 

What is a social media plan? 

 

A social media plan is a detailed strategy that outlines the steps to achieve your social media marketing goals. This plan contains everything from your list of social media channels and promotion tactics to the metrics you will track. Without a social media plan, you will have no way to organise what your audience will see and when they will see it. Planning your social media posts and campaigns in advance will help save you time and create a consistently strong digital presence across all your social media marketing channels. 

Ever since the launch of TikTok in 2018, the platform has changed the social media world. TikTok has been increasing in popularity with content creators and brands looking to increase their reach, brand awareness and audience size. So, if you are looking to use TikTok for your business, now is the perfect time. 

 

When used right, TikTok can help you gain access to a huge audience, given that there are over 1 billion monthly active TikTok users, and that number is only growing. 

 

TikTok is a short form video content platform, used to inspire, bring creativity and joy to its users. Video content has shown huge benefits to many businesses, so using TikTok is a great way to get your video content in front of more eyes. In addition, TikTok’s playful nature can allow you to connect with your audience in a different way. You can share a bit more of the heart of your business with fun behind the scenes videos, tutorials and even hopping on a dance trend or two. 

 

As we move into the new year, it is time to start thinking about the social media trends that will dominate 2023. 

 

Social media is steadily growing, with over 4.74 billion active users, which is a boost of 4.2% compared to the number of users reported the previous year. That means 59.3% of the world population is active on social media. 

 

By keeping a close eye on the latest trends and understanding how they might impact your business, you can stay one step ahead of the competition, make a lasting impact, increase your brand visibility and maximise your results.