Facebook has over 1.9 billion daily active users; meaning it makes sense for businesses to use Facebook to boost their business. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your main marketing channels. 

 

Facebook has a variety of features including Facebook ads. Facebook ads help businesses get more visibility for their Facebook content and boost traffic to their core website content. Since Facebook ads keep your audience engaged, it also helps your marketing strategy reach a new audience or market you never knew existed. Ultimately, if you advertise on Facebook, customers will get to know your brand, products, or services in a click of a button. 

 

In case Facebook ads are still vague to you, let’s talk about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know. 

 

 

 

Ensuring you have set the right location for your FB ads is important to the success of that campaign. 

 

FB allows us to either type in the location area or drop a pin on an area to select where the people are who they should show it to. The location targeting also allows us to exclude people from certain locations too 

 

Once we have the location Facebook has four options for location targeting: 

 

Everyone in a location 

People who live in this location 

Recently in this location 

People traveling in this location 

 

Some of those opens are picked up from the data you enter and others from the GPS of your phone. 'Everyone in a location' is the defaulted option when creating a new ad 

 

Ensure you pick the location and option that best suits the people you are trying to advertise to 

Running Facebook ads can be a minefield and it is essential that you get it right to ensure you don't burn the budget and waste your hard earned money. 

 

One of the first things you need to decide when launching a campaing is what objective you want to achieve from the advert. 

 

Without knowing your end goal you will find it difficult to create the right campaign to ensure your ideal customers talk the actions you wish them to take.