Facebook allows brands to sell their products and services to people who would otherwise never know them. In order to expand their reach, brands need to scale their Facebook ads. This simply means increasing your ad spend while maintaining a positive return. This can be done by making certain adjustments. For example, you can increase your ad spend, look for more high-performing audiences, or work on your creative. 

 

 

If you want to create a Facebook Ad for your business, then you must understand what works well and what doesn’t. Since you pay to advertise on Facebook, you don’t want to put an ad out there that returns no results, this just means your wasting money that you could’ve invested into your business. You need to have a strategy, as this will be important when it comes to creating Facebook Ads. 

 

You don’t need to be an expert in content creation or copy writing to create your Facebook ads. All you need is a couple of tips and knowledge to get you started on your journey to creating successful Ads for Facebook that will give you the results you desire. 

Facebook Ad targeting is a great way for you to be able to reach out to the exact audience that you desire. This will then help you create a client base that surrounds your business that are the audience you’d mapped out as ideal for your business. 

By targeting your ads – also known as ‘micro-targeting’, you’ll see great results if you do it correctly. Here are the ways you can target your Facebook Ads so you start getting the best results possible. 

 

 

Many people think advertising to a wide audience is the way to go, as it will get them out and visible in front of more people. In fact, this isn’t the way you should go about it. You may reach more people, but you likely won’t reach the audience you want – and as Facebook Ads cost money, this could eventually mean you take a financial hit. You can target people based on your website traffic, who visits your business through other offline channels, those who engage with you on both Facebook and Instagram and by creating a customer file. 

 

Social media has become an essential part for businesses in all industries, by using both organic and paid social media within your marketing strategy you will easily accelerate your company’s growth and ultimately create a winning formula. 

 

Integrating organic and paid social media is extremely beneficial as it allows your audience to feel like they are a part of a community, engage with their favourite brands, allowing you to build relationships with customers and ultimately increase sales. 

 

Below are some of the benefits of organic and paid social media, and how you can use both to your advantage. 

 

 

 

When you’re looking to use social media for marketing purposes, selecting the correct site can be challenging to work out. With so many users and different algorithms, how will you know which social media site will be the best suited to your business? 

 

 

LinkedIn and Facebook are both leaders in online marketing, but which one is best for you? 

 

Facebook is now one of the most popular marketing platforms on the planet. As the social platform has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses. 

 

Facebook ads are paid messages that businesses place on Facebook. These ads allow you to reach the people who matter most to you, the people who can benefit your business the most. 

 

Creating an ad on Facebook is very different from posting on your personal page. Everything about Facebook ads, from the wording you use to the people you target play a key role in the amount of traffic they drive to your site and the amount of awareness they get in front of your targeted customers. 

 

 

Split testing, also referred to as A/B testing, is a controlled experiment used for improving metrics such as; clicks, conversions, or purchases. Split testing is an effective tool commonly used in digital marketing and product research that involves creating a new version of your web page, email, or ad with a small change to see what really makes a difference in driving more sales or traffic and how it impacts the overall results. If your business doesn’t split test before making final changes or other important decisions involving your marketing campaign, you’re relying on guesswork which is extremely ineffective. 

 

 

 

Facebook Ads reporting allows you to create, export, share, customise and measure the performance of every ad you create. Reporting Facebook ads is important for all businesses as it lets them know if the campaign is successful and if the goals were achieved. In addition, it’s important because you should be comparing your campaigns to draw conclusions and make strategic decisions for your business or client. 

 

Monitoring the performance of your ad campaigns while they are running is essential, so you can discover what’s working, what’s not working and learn how to make them better for your future campaigns. 

 

In this blog, we are going to cover how to efficiently track the performance and improve the results of any current and future campaigns. 

 

 

If you run Facebook Ads, there is a possibility that you could run into the trouble of having your account disabled. This can be a problem if you’ve invested in your Facebook Ads and they’re bringing you results. 

 

 

Facebook has a strict policy when it comes to advertising on their platform, and one that you must familiarise yourself with when you’re creating your Facebook Ads account. The potential reasons behind your account being disabled could be... 

 

 

If you want to create a Facebook Ad for your business, then you must understand what works well and what doesn’t. As you must pay to advertise on Facebook, you don’t want to put an ad out there that returns no results, as this just means your wasting money that you could’ve instead invested into your business. You need to have a strategy though, as this will be important when it comes to creating Facebook Ads. 

 

You don’t need to be an expert in content creation or copy writing to create you Facebook ads, all you need is a couple of tips and some knowledge to get you started on your journey to creating successful Ads for Facebook that will give you the results you desire. 

 

 

 

 

When you’re in the process of creating your Facebook Ad, you want it to reach your target audience. For example, there is no use in creating an ad that reaches people who may not live in the area you operate from. Thankfully, Facebook has detailed options that allows you to reach your target audience, so that you’re not paying to advertise to people who don’t add any value to your business. 

 

If you’ve never targeted people using Facebook Ads before, don’t worry – this blog post will give all the important tips on how you can specifically target, and it be successful. 

 

 

If you want to engage with your target audience, you need to create content that makes them sit up and take notice. Attention grabbing content is the perfect way to do that, while also getting people talking about your products or services through useful information, tips, tricks, and tutorials. For content to be truly effective, it needs to serve your audience’s needs as well as your business goals. 

 

In this blog, we’ll explain how businesses can make their content attention grabbing to send their engagement rates through the roof…