Posts tagged “Facebook ads”

 
It’s not uncommon to see the ‘Rejected’ message appear next to your Facebook Ad. Usually, this means that you must edit something within your ad or change the target audience selections. 
 
Keep reading as we’ll guide you through the top reasons why your Facebook Ads get rejected. In addition, we’ll cover why ads don’t get approved and what you should do if they get rejected. 
 
Facebook has an extensive list of restricted content in its policies. For instance; ads that use Facebook brand assets, ads with poor positioning, like inaccurate product descriptions or irrelevant images etc. Restricted content is allowed but must follow certain rules and is often based on your location. Whereas, prohibited content for example; drug-related ads, misinformation, or sensational content is never allowed on Facebook. If your ad breaks any of the rules, it runs the risk of being rejected or severely under-served. 
 
If you run a business and have a presence on Facebook, it’s likely that you’ve seen or thought of ways that would be best to market your business on there. If, however, you’ve tried and it hasn’t worked out for you, it probably makes you believe that Facebook Marketing simply doesn’t work for your business, and that it’s pointless trying to use your own money to run ad campaigns, or post engaging content to attract clients. 
 
Whilst that idea is understandable, Facebook marketing is a viable option for all businesses looking to expand their presence on social media. It takes time, but once you’ve found a way to get results, you won’t look back. 
 
Many businesses have seen results from Facebook Marketing that they likely wouldn’t have received had they not decided to promote on social media.  
 
So, your running social media pages for your business, but you’re looking to get them to become an efficient and vital part of your marketing strategy in the next year. But how do you do that? Whether you’re new to social media marketing or you’ve been doing it for years, results can be achieved if you follow these tips and apply them to your social media strategy over 2022. 
 
With more and more content being created, along with the ever-expanding elements being added to all social media platforms, attention spans are becoming shorter. A long form, text ad is not longer something that will grab most of the user’s attention and will most likely be scrolled past and ignored. Facebook Ads need to be eye catching and are a cost-effective way to market your business on social media. You can even create a ‘lookalike’ audience if you run Ads on FB, so you’ll be targeting similar people, giving you the chance to expand your audience beyond your targeting.  
 
 
If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 
 
Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 
 
 
Facebook has over 2.7 billion active users, so advertising your business through Facebook is a great way for you to advertise to new audiences and grow your business page. By advertising through Facebook, you can really target the people you want to attract to your business and find potential new clients. Here are a few benefits of using Facebook Ads to improve your growth and visibility on social media. 
 
As already mentioned, Facebook Ads allow you to really target your Ads towards the audience you want to see it. Micro-targeting your audience will mean you can draw in new customers who fit the demographic your business is aimed towards. You can target on such areas such as gender, age, location, interests, recent purchases and life events (such as a wedding, having a baby etc). Precise target audiences mean you can refine your audience and make sure you’re advertising to the people most likely to interact with your business, improving your growth. Facebook Ads are great for this, as other sites such as Google don’t offer such detailed demographic targeting. Unlike more traditional forms of advertising, you aren’t just advertising to everyone – you can pick your audience and target your brand to really appeal to them. 
 
Copywriting is one of the most critical elements of any and all forms of marketing and advertising.  
 
Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form. If you want more traffic, more leads and more sales then you need to copywrite. 
 
It's easy to recognise good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 
 
AIDA Copywriting Formula 
 
Everyone’s goal from a social media post or blog post is for someone to take some sort of action. That could be to buy a product, download a freebie, etc. 
 
To get someone to take the action you need to take them through the 4 components of AIDA. AIDA stands for: 
 
A – Attention: Use techniques to grab their attention e.g. an attention-grabbing headline. That’s the first thing you have to do with your copy. 
 
I – Interest: Now that you have their attention use techniques to cause them to become interested and keep on reading. 
 
Facebook has over 1.9 billion daily active users; meaning it makes sense for businesses to use Facebook to boost their business. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your main marketing channels. 
 
Facebook has a variety of features including Facebook ads. Facebook ads help businesses get more visibility for their Facebook content and boost traffic to their core website content. Since Facebook ads keep your audience engaged, it also helps your marketing strategy reach a new audience or market you never knew existed. Ultimately, if you advertise on Facebook, customers will get to know your brand, products, or services in a click of a button. 
 
In case Facebook ads are still vague to you, let’s talk about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know. 
 
 
 
 
Ensuring you have set the right location for your FB ads is important to the success of that campaign. 
 
FB allows us to either type in the location area or drop a pin on an area to select where the people are who they should show it to. The location targeting also allows us to exclude people from certain locations too 
 
Once we have the location Facebook has four options for location targeting: 
 
Everyone in a location 
People who live in this location 
Recently in this location 
People traveling in this location 
 
Some of those opens are picked up from the data you enter and others from the GPS of your phone. 'Everyone in a location' is the defaulted option when creating a new ad 
 
Ensure you pick the location and option that best suits the people you are trying to advertise to 
 
Running Facebook ads can be a minefield and it is essential that you get it right to ensure you don't burn the budget and waste your hard earned money. 
 
One of the first things you need to decide when launching a campaing is what objective you want to achieve from the advert. 
 
Without knowing your end goal you will find it difficult to create the right campaign to ensure your ideal customers talk the actions you wish them to take. 
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