Posts tagged “Facebook ads”

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How To Link Your Social Media Marketing with Email Marketing

Posted on 5th April 2024

Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing.

Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business.

Avoid These 5 Common Facebook Ad Mistakes

Posted on 22nd March 2024

Facebook has over 3 billion users, meaning your target audience will be out there, waiting for a product/service just like yours to solve their problems, and Facebook Ads are the perfect way to get out in front of your target audience.

This form of PPC can be of great benefit to those who optimise their campaigns to get a ROI that far outweighs the cost of running the ad, but some people often find themselves running into trouble with their campaigns due to mistakes that can be easily avoided.

Here’s 5 common mistakes you need to avoid with your Facebook Ads…

Social Media & Digital Marketing January 2024 Roundup

Posted on 25th January 2024

Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January.

Here’s all the social media news this January.

Detailed Targeting Options To Be Removed For Facebook Ads

Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health.

A Guide To Facebook Retargeting Campaigns

Posted on 19th January 2024

Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client.

77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching.

Here’s your guide to Facebook retargeting campaigns.

Getting Started With Facebook Ads in 2024

Posted on 4th January 2024

Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media.

If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier.

Here’s how to get started creating Facebook Ads.

How To Promote Your Business On Facebook

Posted on 16th November 2023

When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following.

Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online.

Here’s how you can use Facebook to promote your business on social media…

Facebook Ads: Tips On How To Create Ads That Perform

Posted on 2nd November 2023

Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy.

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month.

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad.

Facebook Ads Vs. Boosted Posts: Which Is Best For Your Business?

Posted on 12th October 2023

Facebook offers businesses options to use paid ads on the platform – these are Facebook Ads and Boosted Posts. Both work to “promote” your business, increase reach, engagement and sales, but have different properties to help you reach your ideal audiences.

But which is best to use for your business? Here’s all you need to know about Facebook Ads and Boosted Posts.

Boosted Posts

What are Boosted Posts?

Boosted Posts are where you can create ‘adverts’ directly from posts you’ve put onto your Facebook Page. They help to engage audiences that already follow you – anything from comments to interacting with the media within the posts counts as an engagement, and these kinds of posts are more likely to be shared, helping to reach new customers.

Top Social Media Marketing Tips For Facebook

Posted on 8th September 2023

When you look to promoting your business using social media, Facebook is a platform many will turn to in order to build an audience, reach their target audience and grow their following.

Facebook is a great site to use, with many tools available for business owners to get to grips with and take advantage of if they want to see their social media marketing efforts flourish.

Here are some top tips on how you can use Facebook for your social media marketing.

5 Reasons Why You May Need To FIRE Your Ad Agency

Posted on 5th September 2023

So, you're a business owner, and you've been pumping resources into PPC ads but the returns just aren't showing up.

Well, it might be time to reconsider who's handling your advertising efforts.

Here are five reasons why you need to fire your ad agency.

How To Create A Great Facebook Ad Campaign

Posted on 1st September 2023

Facebook Ad Campaigns can have great success for businesses when they’re done correctly. Finding the right formula for your business is an individual and unique process, that can see you gaining more conversions and bringing in more revenue.

Here are some tips on how you can create a great Facebook Ad Campaign…

What Do You Offer?

You need to give those who view your ads some kind of offer that entices them to click through to your landing page. Whether you sell goods that are ethically sourced, your businesses values are created to make a positive impact, sales support a charity or simply you offer a discount for new customers, offering something that speaks to the audience will help your sales skyrocket.

Tips For Building Brand Awareness On Social Media

Posted on 31st August 2023

When you set yourself up on social media, you need to promote your business to your audience, and make people aware of who you are and what the values of your brand are.

Learning how to make your brand resonate with an online audience when you’ve never done social media marketing before can be difficult, but is a rewarding process that can see your business grow and bring in a lot of customers.

Here are some tips on how you can build brand awareness on your social media.

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