Posts tagged “generating leads”

 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
 
Here are some ideas on what you can post that will see your business thrive online. 
 
Infographics 
 
Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  
 
With the rise of social media, many businesses don’t consider email marketing to be an important thing that they need to do when they start out. However, Email Marketing can provide you with the tools and opportunities to increase sales and your reach, especially to those of your target audience who may not use social media. 
 
Why exactly is email marketing so important for small business? 
 
Keep in contact with your audience 
 
With emails, you’ll be able to keep your audience updated on new items, sales and deals that you’re running for your products. Emails can be accessed at any time on any device, so it doesn’t matter as much as social media when you’re sending your emails, as they’ll be waiting to be opened in an inbox of your target customer, instead of having to hit when there’s activity on a social media algorithm. 
 
 
YouTube is a tool that is important when it comes to marketing your business. With over two billion active users worldwide, using YouTube for marketing will allow you to potentially reach a larger audience outside of other forms of social media such as Twitter, Facebook and Instagram. Here are some tips on how you can use YouTube as part of your marketing strategy. 
 
Marketing on YouTube can drive a lot of traffic for your business. It only takes one video to start getting views for your channel to grow and evolve, and you’ll start reaching out to potential new audiences because of it. Making sure you promote your business at the end of your videos, and let people know where they are able to find you online, such as your social media channels and your website. Link your YouTube channel on your website and promote it across your other platforms to get an already engaged audience to help you grow your channel in its early stages. YouTube’s large number of users may also see you reach out into a more worldwide audience too, and give you analytics that you may be able to use in future to globally grow your business. 
 
 
 
 
 
 
 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
 
Here are some ideas on what you can post that will see your business thrive online. 
 
 
 
 
If you’re looking to display your industry knowledge, there’s no better way to do so than writing your ideas up into a blog post. This will help you to fully explain and expand on topics you may discuss on social media and will provide your audience with a deeper understanding behind what you do. 
 
Knowing how to create a blog post that’s compelling to read is important as it needs to keep people reading, engaging, and learning from what you have written. Here are some tips to create successful blogs
 
 
 
 
 
For small businesses, social media marketing is an important part of growing and increasing your sales and following. It can be easy to get overwhelmed looking at brands who already have their social media marketing perfected, especially if they’re one of your competitors, but when you manage to get yours right, you’ll be able to compete with them. 
 
Here are some tips to get you started with your social media marketing. 
 
 
 
In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online.  
 
By 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business.  
 
Here are just some of the reasons why you need to start producing content in 2022. 
 
 
When you create a Facebook group for your followers to join and interact in, you want to be able to use it as a part of your marketing strategy. Facebook Groups will be a collective of some of your most loyal customers and some new ones who are interested in the content you’re sharing with group members. 
 
There is no point in creating a Facebook Group for your business if you’re not planning on building relationships with the people that are in it – you need to make your clients feel valued and respected for the support they’re giving you. 
 
Here are some ways you can create relationships in Facebook groups, and why you need to maintain them. 
 
 
If you’re looking to generate leads and build up clients from LinkedIn, one of the best ways to do this is by making sure you’re searching exactly for the people you have set out to target. 
 
There are many ways that you can find your ideal LinkedIn Client by searching for them. Here are just some of the things you can do to discover them and create a strong client base. 
 
Who Is Your Ideal Client? 
 
Your ideal client will be the target audience that you originally planned to target in your initial marketing plan. This will be the group of people that is suited the most to your brand, and what you design all of your copy and content styles towards so that you’re reaching them. 
 
 
 
If you’re trying to attract people to piece of content or blog post you have written, you need to make sure your headline is intriguing and compelling enough to attract the audience’s attention. If you want people to click on your content and do further reading, then your headline needs to have some impact on your audience. 
 
8/10 people will read a headline, but only 2/10 will click it. Headlines can and will increase your traffic, and therefore your SEO and ranking, if they’re engaging enough to persuade more than 2 people to click on your content and read it. Here are some ways that you can create a Powerful Headline for your online content. 
 
 
 
 
Split testing, also referred to as A/B testing, is a controlled experiment used for improving metrics such as; clicks, conversions, or purchases. Split testing is an effective tool commonly used in digital marketing and product research that involves creating a new version of your web page, email, or ad with a small change to see what really makes a difference in driving more sales or traffic and how it impacts the overall results. If your business doesn’t split test before making final changes or other important decisions involving your marketing campaign, you’re relying on guesswork which is extremely ineffective. 
 
 
 
 
 
 
 
If you’re looking to use Facebook Live, you need to make sure you’re getting the most benefit out of it. Turning on your camera and talking to your audience is just the first step to using it as a part of your marketing strategy. 
 
Here are some tips you can follow in order to make Facebook Live a big part of your social media marketing 
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