chris@chrislondononline.co.uk 
07963 216 248 

Posts from June 2021

 
Ensuring you have set the right location for your FB ads is important to the success of that campaign. 
 
FB allows us to either type in the location area or drop a pin on an area to select where the people are who they should show it to. The location targeting also allows us to exclude people from certain locations too 
 
Once we have the location Facebook has four options for location targeting: 
 
Everyone in a location 
People who live in this location 
Recently in this location 
People traveling in this location 
 
Some of those opens are picked up from the data you enter and others from the GPS of your phone. 'Everyone in a location' is the defaulted option when creating a new ad 
 
Ensure you pick the location and option that best suits the people you are trying to advertise to 
 
TIME IS PRECIOUS 
 
Previously I did a poll asking what barriers stood in the way of people posting consistently on social media and time was a big reason. We get so busy doing the job we do that we forget to have a social media presence running as well. Having a social media presence is a major way to keep brand awareness and continue the supply of leads, enquiries or sales 
 
To maximise your time effectively you have a few options. Firstly find the time - schedule time into your diary and write your weeks worth of posts in one go and then schedule them to go out over the week. By doing the whole weeks worth in one go you make the most of the time and its blocked out in your diary every week. 
Secondly you get someone else to do it for you. This ensures the work is done and you don't have to worry about it at all. Complete peace of mind. Just ensure the person you outsource to provides quality 
 
So which one would works best for you? 
 
Personality captures the heart ❤ 
 
Bring a little personality to your business 
 
We all know the phrase "people buy from people" but yet businesses still refuse to add any personality to their marketing and social media 
 
True relationships, connections and trust is built through the "human" side of your marketing 
 
So how can you add personality to your social media business pages? 
 
1. Tell stories that draw your audience in, giving an inside sneak peak of everyday life 
 
2. Video content - Both pre-recorded and live video help people see you in a true light and showcase your personality 
 
3. Visual content with you in the picture helps show off who you are and make you memorable 
 
4. Ensure your content matches your personality. Don't write in a different tone to how you actually are or you'll put people off 
 
5. Add some humour where relevant to show you are friendly and approachable 
 
These are just a few ways personality can be added to your business socials which will make it much easier for your audience to know, like and trust you 
 
"Beauty attracts the eyes but personality captures the heart" 
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