Posts tagged “Facebook”

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Reach vs Impressions: Which Is More Important?

Posted on 19th April 2024

If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’.

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying.

Here’s more information on reach vs impressions.

Avoid These 5 Common Facebook Ad Mistakes

Posted on 22nd March 2024

Facebook has over 3 billion users, meaning your target audience will be out there, waiting for a product/service just like yours to solve their problems, and Facebook Ads are the perfect way to get out in front of your target audience.

This form of PPC can be of great benefit to those who optimise their campaigns to get a ROI that far outweighs the cost of running the ad, but some people often find themselves running into trouble with their campaigns due to mistakes that can be easily avoided.

Here’s 5 common mistakes you need to avoid with your Facebook Ads…

How To Increase Your Facebook Engagement

Posted on 8th March 2024

Facebook is one of the most popular platforms to use for those looking to market their business on social media.

With over 3 billion active users, Facebook gives you the opportunity to reach an audience you wouldn’t usually find if you’re not engaging with the digital side of marketing. It’s a huge platform allowing you to bring in the sales and audience you dream of.

Getting engagement helps to boost your posts, create a loyal base of customers and followers and puts you as an industry lead.

Here’s how you can increase your Facebook engagement.

Social Media & Digital Marketing February 2024 Roundup

Posted on 22nd February 2024

We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing.

Here’s all the news this month…

Updates For Threads

Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive.

Engage Customers With The Ideal Facebook Business Page

Posted on 9th February 2024

When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success.

It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do.

Here’s how you can engage customers with an ideal business page on Facebook.

Social Media & Digital Marketing January 2024 Roundup

Posted on 25th January 2024

Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January.

Here’s all the social media news this January.

Detailed Targeting Options To Be Removed For Facebook Ads

Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health.

A Guide To Facebook Retargeting Campaigns

Posted on 19th January 2024

Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client.

77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching.

Here’s your guide to Facebook retargeting campaigns.

Getting Started With Facebook Ads in 2024

Posted on 4th January 2024

Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media.

If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier.

Here’s how to get started creating Facebook Ads.

Create The Perfect Social Media Strategy For 2024

Posted on 1st December 2023

With the new year fast approaching, businesses will begin to start modifying or creating their social media strategies as they get ready to start with their digital marketing efforts.

A social media strategy outlines all the responsibilities and actions you plan to take when it comes to your social media platforms, including your content, defining your audience, which platforms you’ll prioritise, which members of your team will be delegated certain tasks and clients – it’s a full overview of how you’re going to grow you online presence and use your businesses employees’ skillsets to the best of your and their abilities.

Here’s how you can create the perfect social media strategy for 2024.

How To Promote Your Business On Facebook

Posted on 16th November 2023

When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following.

Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online.

Here’s how you can use Facebook to promote your business on social media…

Facebook Ads: Tips On How To Create Ads That Perform

Posted on 2nd November 2023

Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy.

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month.

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad.

Social Media & Digital Marketing October 2023 Roundup

Posted on 26th October 2023

This October, there’s been a few changes to social media platforms that could be helpful for you to know so you can adapt and create your own business’ social strategies accordingly.

Here’s all the news from October…

YouTube Updates Partner Programme & YouTube Shorts

YouTube has expanded its partner programme to include users in another 23 countries to have access to monetisation options should they have 500 or more subscribers. This was previously only rolled out to select regions.

For Youtube Shorts, AI features are being rolled out to enhance videos and add filters to creator’s videos (much like TikTok). This is still in early development, although looks to be another way that YouTube plans to continue promoting the Shorts feature, making it a worthy competitor to both Reels and TikTok.

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