Posts tagged “Facebook”

 
 
If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media. 
 
With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 
 
Keep In Line With Your Branding 
 
If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your  
 
 
 
When you’ve set up your social media page, you’ll want to start creating content. There’s no point in creating your business’ page on social media and then not posting – you could be losing out on a huge amount of engagement and new clients if you don’t actively post content to your profile. 
 
If you’re struggling for ideas and need some help to get you on the right track so you can begin posting the ideal forms of content on your social media, here are a few tips.. 
 
 
Keeping on top of your insights on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 
 
If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 
 
 
So, you have social media accounts set up for your business – now you need to post on them. But working out how many times you need to post each week will help you create a good strategy and work out the optimal times to put your content on social media. 
 
Each social media site is different, and the volume of posts you put up per week will vary over all your accounts. Looking at the four main social sites for businesses – Instagram, Facebook, LinkedIn and Twitter – here’s some advice on how many times you should be posting. 
 
 
 
 
 
Facebook allows brands to sell their products and services to people who would otherwise never know them. In order to expand their reach, brands need to scale their Facebook ads. This simply means increasing your ad spend while maintaining a positive return. This can be done by making certain adjustments. For example, you can increase your ad spend, look for more high-performing audiences, or work on your creative. 
 
 
 
 
 
With 1.93 billion daily active users on Facebook, you will have an excellent opportunity to advertise to people interested in your business. As you investigate your advertising options, you’ll find that there are many Facebook ad placements available to your business. But the question is… which platforms are the best and how do you choose the right placement? 
 
 
 
If you want to create a Facebook Ad for your business, then you must understand what works well and what doesn’t. Since you pay to advertise on Facebook, you don’t want to put an ad out there that returns no results, this just means your wasting money that you could’ve invested into your business. You need to have a strategy, as this will be important when it comes to creating Facebook Ads
 
You don’t need to be an expert in content creation or copy writing to create your Facebook ads. All you need is a couple of tips and knowledge to get you started on your journey to creating successful Ads for Facebook that will give you the results you desire. 
 
 
When you create a Facebook group for your followers to join and interact in, you want to be able to use it as part of your marketing strategy. Facebook Groups will be a collection of some of your most loyal customers and some new ones who are interested in the content you’re sharing. 
 
There is no point in creating a Facebook Group for your business if you’re not planning on building relationships with the people that are in it – you need to make your clients feel valued and respected for the support they’re giving you. 
 
 
Facebook Ad targeting is a great way for you to be able to reach out to the exact audience that you desire. This will then help you create a client base that surrounds your business that are the audience you’d mapped out as ideal for your business. 
By targeting your ads – also known as ‘micro-targeting’, you’ll see great results if you do it correctly. Here are the ways you can target your Facebook Ads so you start getting the best results possible. 
 
Creating A Custom Audience 
 
Many people think advertising to a wide audience is the way to go, as it will get them out and visible in front of more people. In fact, this isn’t the way you should go about it. You may reach more people, but you likely won’t reach the audience you want – and as Facebook Ads cost money, this could eventually mean you take a financial hit. You can target people based on your website traffic, who visits your business through other offline channels, those who engage with you on both Facebook and Instagram and by creating a customer file. 
 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
 
Here are some ideas on what you can post that will see your business thrive online. 
 
Infographics 
 
Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  
 
 
 
 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
 
Here are some ideas on what you can post that will see your business thrive online. 
 
 
When you’re looking to market yourself on social media, one of the most important things you need to consider is engagement. You can ask your audience for it and strategically create posts in order to receive it, but if you’re not engaging with them, you’re likely to see that engagement decrease. 
 
People want to create a connection with you and your business – social media is what it says in the title, social. You can engage with your audience and find a way to connect with them on a level deeper than just the surface. Creating conversations and discussions with them will allow you to show them your expertise and give them some value that will help to keep them around and interested in what you’re posting. 
 
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