Facebook Live is a feature business owners may not first consider when planning to boost engagement and organic traffic to their page, but it can be a really handy tool to do exactly that. It can bring in more viewers than a post may attract, and will enable you to really explain to your audience what you’re talking about, and the passion behind it. 

 

Before just selecting to go live, pick a topic you want to talk about. You can always present the question to your audience, asking what they’d like to hear from you. Then, you’ll be able to really find out what is likely to bring you engagement from your audience, and allows you to show them you’ve taken their suggestions into consideration.  

Blogs play a major role in the marketing sector, so it's important to create an effective blog. If used correctly, blogs can be a successful marketing tool to build a company, organisation, or personal brand. Within this blog you will learn how to get your blogs found in search, how to establish expertise and how to generate more leads and sales for your website along with many other things, just keep on reading… 

 

 

Why Should You Blog? 

 

Perhaps the most important reason why blogging is important is that it gives you the opportunity to create relevant content for your target audience and gives you the opportunity to show your understanding of the customers pain points, concerns and objectives. 

 

 

LinkedIn is the perfect platform for engagement with professionals, different industries and people looking to work in your sector.  

 

Unlike other social media sites such as Facebook or Instagram, LinkedIn solely helps you to build a digital portfolio of your achievements through work, display your qualifications and experience and connects you to others you may know or could be interested in.  

 

You have to create connections on LinkedIn, and there are many ways to make sure your relationship with these connections is strong.  

 

Building a strong relationship with your connections is likely to help grow your businesses and promote it to a bigger audience.  

 

Here are some tips on how to build a good relationship with your audience  

On the 9th November Facebook launched a new, more open Public Groups experience, that will grow your group’s reach, membership, and participation. 

 

Helping to grow communities and help more people become part of communities. Their goal is to grow diverse perceptions and increase authentic conversations across Public Groups, while giving admins powerful new tools to keep their groups safe and the quality of conversations high. 

 

The new Public Groups experience is more accessible to people on Facebook, with many benefits for admins: 

 

• It allows the admin to easily grow their community by letting members instantly join their group. Facebook wanted to make it easy for people to join  

Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 

 

Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth.