Posts tagged “Facebook”

Back to all posts

Common Facebook Ad Mistakes to Avoid

Posted on 9th June 2023

When you create Facebook Ads, you’ll be expecting them to bring you good results. When you don’t seem to be getting these results however, it can be disappointing and may make you think Facebook Ads aren’t worth investing in.

However, there are many common mistakes people make when they create their Facebook Ads, that can have an impact on their performance.

Here are the Facebook Ad mistakes to avoid.

Creating Effective Facebook Ad Copy: Strategies for Boosting Engagement

Posted on 26th May 2023

When you start creating a plan for your Facebook Ads, one of the key things to make note of is the Ad Copy. This is what helps to sell your ad to the audience, so must be effective and persuasive enough to get people to engage with you.

Facebook Ad copy is important – when a user is interested in what they see, whether it be a graphic, article or video, one of the first places they’ll find more information about the ad on is in the copy This needs to convince and direct them to your landing page, where they can take further action.

If you need help with writing Facebook Ad Copy, here are some strategies to boost engagement.

Social Media & Digital Marketing May 2023 Roundup

Posted on 25th May 2023

This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement.

Let’s take a look at the latest news…

Community Posts Available For All Channels

YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly.

Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site.

The Dos and Don'ts of Facebook Ad Design

Posted on 5th May 2023

When you create your Facebook Ad, one of the most important things to consider is the ad design. The copy and the graphics must be eye-catching and persuasive, so that it stops people scrolling and grabs their attention.

There are certain things you should and shouldn’t do when creating your Facebook Ad Design, so here are the do’s and don’ts that you should follow.

Facebook Ad Targeting: How To Reach Your Ideal Audience

Posted on 28th April 2023

So, you have an advert created on Facebook, but now you need to target your ideal audience. This can seem like a big task if you’re not prepared, or don’t know how to target your audience using the best techniques and tactics.

Targeting your ad correctly will help to bring you more engagement, and potentially even more customers. You’ll be reaching the audience you desired to target and getting your business and brand out there for them to see.

Here’s some ways that you can reach your ideal audience on Facebook.

Social Media and Digital Marketing April 2023 Roundup

Posted on 27th April 2023

April is coming to an end, and over the month we’ve had some changes in the world of social media – let’s take a look at all the recent updates.

Instagram Allowing 5 Links

Instagram now allows users to put 5 links in their bio. Previously, users who wanted to link to multiple sites or other social media on Instagram would have to use services like Linktree.

Now, users can add 5 separate links in their bio, and choose the order that these links appear in. This can be helpful for businesses who want to promote not just their website on their Instagram profile, but link to their other social media too.

Social Media and Digital Marketing March 2023 Roundup

Posted on 20th March 2023

There’s been quite a few new updates in the world of social media this March, so let’s take a look at what changes and new features have been introduced!

YouTube Shorts Update

YouTube has announced that creators of Shorts can now directly respond to comments using a Short – much like the feature on TikTok, allowing the same thing.

Therefore, instead of replying with text, users can keep the content chain flowing by responding via a Short instead.

YouTube will also be rolling out ‘data stories’, which have analytics suggestions for community posts, offering deeper insight into their performance.

Telling Stories Through Social Media Posts And Why It’s So Powerful

Posted on 15th March 2023

On your social media, you have the ability to tell stories to your audience that will get them engaged, allow them to learn more about your business and communicate you message and business values.

Stories aren’t just limited to what we read in books or watch in films, they’re powerful narratives that help to convey information to an audience and inspire them

Social Media storytelling allows you to tell stories about a product, service, your brand – whatever you deem necessary to captivate the audience’s attention. You’ll be able to tell your followers what your brand is all about in a way that isn’t just a sales pitch.

Here’s why telling stories on social media is so powerful.

How to Build and Grow a Successful Facebook Group

Posted on 10th March 2023

Building your own Facebook Group around your business is a great way to boost your presence on the platform and really retain those loyal followers.

Starting your Facebook Group means you need to find ways to help it grow into something that works successfully for your business – especially if social media marketing is a huge part of drawing in customers for your products and services.

Facebook Groups offer you a wide range of opportunities to expand your network, offer exclusives to group members and build stronger relationships with your followers.

Here’s how to build and grow a successful Facebook Group.

How to Increase Your Organic Social Media Reach

Posted on 8th March 2023

Organic Traffic has started to see a decrease on social media due to changes in algorithms, paid promotions and social media SEO keeping your content displayed to a small percentage of your followers until it starts attracting engagement.

This doesn’t mean however that getting organic social media reach is an impossible task for your business, after all, many small businesses can’t prioritise or afford to use paid services to boost their reach and engagement.

Here’s some ways how you can increase your organic social media reach.

How To Create A Facebook Business Page

Posted on 1st March 2023

A Facebook Business Page is a great tool to use if you’re looking to set yourself up on social media. You’ll have everything you need to grow your business on Facebook at your fingertips, including access to things such as Facebook Ads and Facebook Shop, which can prove vital to your success in future.

Facebook has over 2.9 Billion monthly users, therefore using it to promote your business, and doing it right, can have great rewards for you.

Here’s how to create a Facebook Business Page.

Tips To Create The Perfect Social Media Profile

Posted on 27th January 2023

Getting your business some great graphics, copy and marketing strategies for social media are ideal ways to set yourself up for success, but without the perfect social media profile, you won’t bring in that loyal customer base and following that you desire.

Your profile needs to advertise your business to your audience in the best way possible. It will often be the first thing the audience will see when they find your business, or the first thing they’re greeted with when they click through from a promoted post or ad.

If you don’t know how to make the perfect social media profile for your business, here are some top tips to help you get started.

Blog