As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns. 

 

Here’s all the updates from March… 

 

 

TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences. 

 

With the new year fast approaching, businesses will begin to start modifying or creating their social media strategies as they get ready to start with their digital marketing efforts. 

 

A social media strategy outlines all the responsibilities and actions you plan to take when it comes to your social media platforms, including your content, defining your audience, which platforms you’ll prioritise, which members of your team will be delegated certain tasks and clients – it’s a full overview of how you’re going to grow you online presence and use your businesses employees’ skillsets to the best of your and their abilities. 

 

Here’s how you can create the perfect social media strategy for 2024. 

As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024. 

 

Here’s all the updates from November! 

 

 

It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X. 

 

 

On Instagram, you’ll be able to market to an audience that gets to see your business through a more visual lens, using impressive graphics and reels to sell your content to your followers. 

 

According to Instagram, 30.6 million people in the UK – or 46% of the population – have Instagram, and 42% can be reached by advertising. So, Instagram would be a great choice for businesses looking to market themselves on social media. 

 

Here are some top tips on how you can use Instagram as part of your social media strategy. 

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 

 

Let’s take a look at the latest updates for July 2023…. 

 

 

The biggest news from July is the launch of Meta’s new social media app, Threads. 

 

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 

 

 

April is coming to an end, and over the month we’ve had some changes in the world of social media – let’s take a look at all the recent updates. 

 

 

Instagram now allows users to put 5 links in their bio. Previously, users who wanted to link to multiple sites or other social media on Instagram would have to use services like Linktree. 

Now, users can add 5 separate links in their bio, and choose the order that these links appear in. This can be helpful for businesses who want to promote not just their website on their Instagram profile, but link to their other social media too. 

 

 

 

So you’ve set up your business page on Instagram, now you need to grow your following. 

 

Gaining followers on Instagram helps your page become more visible, and boosts your traffic and potential sales on the platform (should you choose to use this feature). 

 

If you’re looking to use Instagram as a big part of your social media marketing strategy, then here are some tips on how you can increase your followers on Instagram. 

 

 

If you’ve started a social media account for your business, you’re going to need content that gets the audience to engage. Your content must be relevant, and if you’re designing graphics alongside it, they must have some relation to your brand’s style, colour and have a design that stands out from other businesses in your industry. 

 

Content must bring value to your audience, show your industry expertise, and be 100% original to your business’ social media. 

 

If you’re struggling for content, here are some ideas that will engage your audience and get them interacting with your social media. 

 

 

 

 

Instagram is a great platform for e-commerce. If you’re creating content that is engaging and getting you some great interaction from your audience, the next step may be to sell on Instagram as a platform itself. 

 

If you’re looking to sell on Instagram, or have started but aren’t seeing results, here are ways you can boost your sales strategy to get more conversions via Instagram. 

 

 

 

 

Instagram reels have become a huge part of marketing yourself on Instagram. They work like TikTok’s do – often short videos, made for many purposes, that bring in engagement to a user’s profile. 

 

Your business can take advantage of the reels feature to market your business in a way that isn’t just static grid posts or Instagram stories. 

 

If you want to create Reels but don’t know where to start, here are some tips on how to create engaging Reels for your business’ Instagram. 

 

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media. 

 

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 

 

 

If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your  

 

 

If you’re looking for a way to build your audience on Instagram, then there’s no better way than using Instagram Reels. 

 

Instagram Reels generate 67% more engagement than standard Instagram video content, therefore it is important that you begin to utilise them as part of your Instagram marketing plan. Creating reels that will become successful will help you appear as a suggested account on Instagram feeds, which could help to bring in new audiences. It can also help you to position yourself as an industry lead within your sector, especially if you’re one of the first to begin using Reels. 

 

Looking to get started? Here are some tips on how to create Instagram Reels.