As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns. 

 

Here’s all the updates from March… 

 

 

TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences. 

 

 

When you’re looking to expand your online marketing, turning to the power of Ads can see you bringing in more business, making your business a success, and positioning you as a go-to source within your industry. 

 

Both Facebook and Google offer great options for business owners looking to start advertising online, but which one is right for you? 

 

Here’s all you need to know about Facebook & Google Ads, and how you can choose which one is best for your business. 

 

 

Both Facebook Ads and Google Ads are pay-per-click, but whereas Facebook is paid social, Google is paid search. 

 

This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 

 

Let’s take a look at the latest news… 

 

 

YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 

 

Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 

 

 

 

Google My Business Listings allow customers to find information on you and your company. When somebody searches for your type of service, they will see a list of businesses displayed to them through Google My Business. 

 

In order to get your business displayed to them you must create a listing. Your company is listed for free on the Google homepage and Google Maps. Having a listing will allow you and other potential customers to see previous customer reviews, and you’ll also be able to see your any direct messages you receive. You’ll also be able to create your own free Google My Business website.