chris@chrislondononline.co.uk 
07963 216 248 
 
Lead generation is the process of attracting and converting your target audiences in your product or service. The goal is to guide prospects through the buyer’s journey to the end of the sales funnel. 
 
Leads are essential to the sustainability of your business, they expand your market, grow your following, boost revenue, build visibility and awareness and improve lead quality 
 
Follow these stages, be consistent and you will see success when turning your personal profile into a lead generating machine. 
 
Getting A Plan In Place 
Your business should have an effective lead generating plan in place as it makes your sales team more productive. When you develop a flow of qualified leads for your sales team, they can close more sales. A valuable plan also needs to drive people to a single offer, this is extremely beneficial for your profile, as offers help you bring back current customers and attract new ones to your business. 
 
There are more than 30 million companies that use LinkedIn as it allows you to build credibility, visibility and gather insider expertise from established experts in your industry. 
 
Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to make a memorable first impression, communicate who you are, what you stand for and what you’re interested in. Your profile is fully visible to all LinkedIn members. However, you can control what appears on your profile, notifications to your network, and your profile privacy preferences. 
 
Here are 10 simple steps to help you get the most out of your LinkedIn profile and stand out from your competitors… 
 
Engaging content is the idea of combining text with various other elements that get readers hooked and increase their motivation to read through the whole post. It can also include a way of structuring content so that it looks more appealing to potential readers. Engaging content offers; a new perspective, bits of knowledge, or something helpful, inspiring, or entertaining. Engaging content gives your reader a peek at something they haven’t seen before, but can relate to in some way. 
 
The content that your business uses on advertising platforms is what makes your brand stand out from the crowd. And to make sure that your audience is connected with your brand consistently, it is important that you create engaging content. 
 
While businesses understand the importance of posting content regularly,  
 
Facebook Live is a Facebook feature that allows users to film and stream live video footage. If your company has a Facebook page, you can use Facebook Live to broadcast real-time video. As with all Facebook content, if you create a Facebook Live video, you can determine who within your audience and outside it can see it. 
Research shows that 85% of people say they're more likely to watch a live broadcast on Facebook than on TV because of the opportunity to get involved and interact. Facebook also reports that comments on live videos increase ten-fold compared to standard video content. 
 
Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform with over 2 billion users. Real-time video can make your viewers feel like they’re getting an exclusive first look at your company’s everyday happenings. This way, Facebook Live can help create brand loyalty and customer relationships. 
 
Copywriting is one of the most critical elements of any and all forms of marketing and advertising.  
 
Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form. If you want more traffic, more leads and more sales then you need to copywrite. 
 
It's easy to recognise good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 
 
AIDA Copywriting Formula 
 
Everyone’s goal from a social media post or blog post is for someone to take some sort of action. That could be to buy a product, download a freebie, etc. 
 
To get someone to take the action you need to take them through the 4 components of AIDA. AIDA stands for: 
 
A – Attention: Use techniques to grab their attention e.g. an attention-grabbing headline. That’s the first thing you have to do with your copy. 
 
I – Interest: Now that you have their attention use techniques to cause them to become interested and keep on reading. 
 
YouTube is an online video sharing and social media platform owned by Google. Over the years, YouTube has become an extremely big video streaming platform and is guaranteed to find a group of people who will become your followers and customers, due to a large number of users. 
 
It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day. 
 
Using YouTube for your business's marketing can be a cost-effective way to grow it, if used regularly. 
 
To grow your channel, views, subscribers and engagement you need to optimise your YouTube channel first, here are a few tips to help… 
 
Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It places ads in the results of search engines like Google Search, which can easily be seen by the millions of users, as Google gets over 3.5 billion searches a day and over 1 trillion searches per year worldwide. That is why Google is the biggest advertising company in the world! 
 
Google Ads, also known as Google AdWords is a key digital marketing tool for any business that is looking to get effective results. Through Google Ads, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. 
 
There are 5 different types of campaigns. The right campaign should be based on your marketing goals, brand strategy, and how much time you can invest. As a business owner, you need to select the right campaign for your advertising needs. 
 
Instagram is a photo and video sharing social media platform. Where users can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares. Along with many other features, that will be discussed throughout this blog. 
 
With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram, as Instagram keep rolling out new tools to help business owners succeed on the photo-sharing social media platform. 
 
Instagram is continuously rising in importance as more and more people are using it as a marketing platform. According to Instagram, their social media presence currently brings over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. Instagram is a  
 
 
Pretty much every business has a social media presence but being successful on social platforms takes more than just posting daily updates. You need to know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond a simple social presence requires a strategic plan. 
 
A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps identify your target audience, what social networks to join, and the type of content to develop and share. 
 
Why should businesses have a social media plan? 
 
Having a social media strategy in place will ensure that your social media efforts are more effective and are working to support your business goals. 
 
Video is the ultimate marketing tool, it allows businesses to be concise, unique, and capture viewer's interests in the first few seconds. Video content should ideally be between 1-2 minutes long. Long enough to maintain the viewer's attention but short enough to leave them wanting more. This length can engage distracted customers, encourage followers to act, draw out powerful emotions, help build trust, build brand awareness, and more. 
 
A video puts a face to a name and allows your audience to see the genuine nature of your business. People like buying from people if they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media. 
 
It’s estimated that the average person will consume more than 100 minutes of online video per day, that’s the equivalent of watching 25 videos per day! 
 
When creating video for your business remember you don’t need a production crew, huge budget, actors, or special skills. You can grow your business and reach more people by creating inexpensive, high-impact videos, simply just on your phone. 
 
Pre-recorded vs live content 
 
Live and pre-recorded content offer unique value to the viewer and can increase engagement depending on how you run it. 
 
When deciding whether your video should be live or pre-recorded, consider what you want to achieve. Are you trying to engage your audience or present information? Is expressing your brand’s authenticity more important, or creating a wow factor? Does the content require mobility or a professional and polished delivery? 
 
 
Facebook groups are a strong marketing tool, allowing you to attract new customers and engage current ones with exclusive content, community, and support. These groups are a place to communicate about shared interests with certain people. You can create a group for anything, e.g., your family reunion, your after-work sports team, or your book club. 
 
With the power of Facebook groups for business, brands have an opportunity to build communities and long-lasting relationships with customers. As you have access to Facebook’s 2.41 billion active monthly users. 
 
There are three types of privacy settings to choose from for your Facebook group; Public, Private and Private and hidden. 
 
Public 
 
With a public Facebook group, anyone can see what members post or share. Any user who has a Facebook account can see the list of members, admins and moderators. 
 
 
 
Google My Business is a free and easy-to-use tool for businesses and organisations. It allows you to manage your online presence across Google, including Search and Maps. 
 
A Google My Businesses account can help customers find your business, and to tell them your story, you can verify your business and edit your business information. Whether you’re looking for customer traffic or web traffic, Google is the ultimate search tool, ensuring that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address. 
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