Establishing a social media presence can play a huge role in generating business growth and will not only establish your brand but will also help develop connections with existing clients and build trust with potential clients. 
 
Having a social media presence is beneficial for many businesses in a variety of ways, as most people count on the internet to educate themselves. Therefore, what your business publishes online will set your credibility and reputation. 
 
With Instagram, currently being one of the fastest-growing social media platforms, more and more businesses are looking to reach a new, younger market. Instagram has over 500 million active daily users, and it’s still growing while other social media platforms are shrinking. 31% of all women online use Instagram, with 24% of men using it too and over half of these users are aged between 18 and 29 years old. 
 
 
 
In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. During 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing video content in 2022. 
 
 
 
 
Facebook allows brands to sell their products and services to people who would otherwise never know them. In order to expand their reach, brands need to scale their Facebook ads. This simply means increasing your ad spend while maintaining a positive return. This can be done by making certain adjustments. For example, you can increase your ad spend, look for more high-performing audiences, or work on your creative. 
 
 
 
 
 
With 1.93 billion daily active users on Facebook, you will have an excellent opportunity to advertise to people interested in your business. As you investigate your advertising options, you’ll find that there are many Facebook ad placements available to your business. But the question is… which platforms are the best and how do you choose the right placement? 
 
 
 
If you want to create a Facebook Ad for your business, then you must understand what works well and what doesn’t. Since you pay to advertise on Facebook, you don’t want to put an ad out there that returns no results, this just means your wasting money that you could’ve invested into your business. You need to have a strategy, as this will be important when it comes to creating Facebook Ads
 
You don’t need to be an expert in content creation or copy writing to create your Facebook ads. All you need is a couple of tips and knowledge to get you started on your journey to creating successful Ads for Facebook that will give you the results you desire. 
 
 
When you create a Facebook group for your followers to join and interact in, you want to be able to use it as part of your marketing strategy. Facebook Groups will be a collection of some of your most loyal customers and some new ones who are interested in the content you’re sharing. 
 
There is no point in creating a Facebook Group for your business if you’re not planning on building relationships with the people that are in it – you need to make your clients feel valued and respected for the support they’re giving you. 
 
 
Facebook Ad targeting is a great way for you to be able to reach out to the exact audience that you desire. This will then help you create a client base that surrounds your business that are the audience you’d mapped out as ideal for your business. 
By targeting your ads – also known as ‘micro-targeting’, you’ll see great results if you do it correctly. Here are the ways you can target your Facebook Ads so you start getting the best results possible. 
 
Creating A Custom Audience 
 
Many people think advertising to a wide audience is the way to go, as it will get them out and visible in front of more people. In fact, this isn’t the way you should go about it. You may reach more people, but you likely won’t reach the audience you want – and as Facebook Ads cost money, this could eventually mean you take a financial hit. You can target people based on your website traffic, who visits your business through other offline channels, those who engage with you on both Facebook and Instagram and by creating a customer file. 
 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
 
Here are some ideas on what you can post that will see your business thrive online. 
 
Infographics 
 
Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  
 
 
 
If you’re looking for success on social media, you need to have a well thought out and revised plan. If you go into social media with no plan, it’ll be easy for you to potentially fail, or get to a point where you aren't seeing results. 
 
It's advisable that you create a good plan and strategy so that you have something to follow, and something that could help your employees understand how your social media is to be ran.  
 
Here are some tips on how to create a social media plan for business success. 
 
With the rise of social media, many businesses don’t consider email marketing to be an important thing that they need to do when they start out. However, Email Marketing can provide you with the tools and opportunities to increase sales and your reach, especially to those of your target audience who may not use social media. 
 
Why exactly is email marketing so important for small business? 
 
Keep in contact with your audience 
 
With emails, you’ll be able to keep your audience updated on new items, sales and deals that you’re running for your products. Emails can be accessed at any time on any device, so it doesn’t matter as much as social media when you’re sending your emails, as they’ll be waiting to be opened in an inbox of your target customer, instead of having to hit when there’s activity on a social media algorithm. 
 
 
YouTube is a tool that is important when it comes to marketing your business. With over two billion active users worldwide, using YouTube for marketing will allow you to potentially reach a larger audience outside of other forms of social media such as Twitter, Facebook and Instagram. Here are some tips on how you can use YouTube as part of your marketing strategy. 
 
Marketing on YouTube can drive a lot of traffic for your business. It only takes one video to start getting views for your channel to grow and evolve, and you’ll start reaching out to potential new audiences because of it. Making sure you promote your business at the end of your videos, and let people know where they are able to find you online, such as your social media channels and your website. Link your YouTube channel on your website and promote it across your other platforms to get an already engaged audience to help you grow your channel in its early stages. YouTube’s large number of users may also see you reach out into a more worldwide audience too, and give you analytics that you may be able to use in future to globally grow your business. 
 
 
 
 
 
 
 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
 
Here are some ideas on what you can post that will see your business thrive online. 
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