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Over the last decade, Instagram has developed into becoming an essential form of social media for all businesses. With 112.5 million users (2020), Instagram is the place to be if you want to make your business a success on social media. You can convert your account into a business one, and Instagram will provide you with insights and tools to help you grow your business on the platform. Here are some ways you can use Instagram to its full potential. 
 
Interaction is key on Instagram. Even simple comments on posts by people in your industry, or by other businesses will help you to build strong relationships and be visible to your audience. If your audience sees you consistently appearing in comment sections, or in people likes, you may draw in new followers. Interacting with followers in DMs will also help you to build good customer relationships. Make sure you’re professional at all times, and don’t over-do your interactions with other users, as they may not want consistent comments on every post – a simple like will often be good enough. 
 
Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition. 
 
Live Content 
 
Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video. 
 
Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.  
 
Facebook Live is a feature business owners may not first consider when planning to boost engagement and organic traffic to their page, but it can be a really handy tool to do exactly that. It can bring in more viewers than a post may attract, and will enable you to really explain to your audience what you’re talking about, and the passion behind it. 
 
Before just selecting to go live, pick a topic you want to talk about. You can always present the question to your audience, asking what they’d like to hear from you. Then, you’ll be able to really find out what is likely to bring you engagement from your audience, and allows you to show them you’ve taken their suggestions into consideration.  
 
Blogs play a major role in the marketing sector, so it's important to create an effective blog. If used correctly, blogs can be a successful marketing tool to build a company, organisation, or personal brand. Within this blog you will learn how to get your blogs found in search, how to establish expertise and how to generate more leads and sales for your website along with many other things, just keep on reading… 
 
Why Posting Regular Blogs Will Generate Leads and Sales? 
 
Why Should You Blog? 
 
Perhaps the most important reason why blogging is important is that it gives you the opportunity to create relevant content for your target audience and gives you the opportunity to show your understanding of the customers pain points, concerns and objectives. 
 
 
 
LinkedIn is the perfect platform for engagement with professionals, different industries and people looking to work in your sector.  
 
Unlike other social media sites such as Facebook or Instagram, LinkedIn solely helps you to build a digital portfolio of your achievements through work, display your qualifications and experience and connects you to others you may know or could be interested in.  
 
You have to create connections on LinkedIn, and there are many ways to make sure your relationship with these connections is strong.  
 
Building a strong relationship with your connections is likely to help grow your businesses and promote it to a bigger audience.  
 
Here are some tips on how to build a good relationship with your audience  
 
On the 9th November Facebook launched a new, more open Public Groups experience, that will grow your group’s reach, membership, and participation. 
 
Helping to grow communities and help more people become part of communities. Their goal is to grow diverse perceptions and increase authentic conversations across Public Groups, while giving admins powerful new tools to keep their groups safe and the quality of conversations high. 
 
The new Public Groups experience is more accessible to people on Facebook, with many benefits for admins: 
 
• It allows the admin to easily grow their community by letting members instantly join their group. Facebook wanted to make it easy for people to join  
 
Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 
 
Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth. 
 
Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales. 
 
Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media… 
 
Communicate 
 
Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly  
 
Lead generation is the process of attracting and converting your target audiences in your product or service. The goal is to guide prospects through the buyer’s journey to the end of the sales funnel. 
 
Leads are essential to the sustainability of your business, they expand your market, grow your following, boost revenue, build visibility and awareness and improve lead quality 
 
Follow these stages, be consistent and you will see success when turning your personal profile into a lead generating machine. 
 
Getting A Plan In Place 
Your business should have an effective lead generating plan in place as it makes your sales team more productive. When you develop a flow of qualified leads for your sales team, they can close more sales. A valuable plan also needs to drive people to a single offer, this is extremely beneficial for your profile, as offers help you bring back current customers and attract new ones to your business. 
 
There are more than 30 million companies that use LinkedIn as it allows you to build credibility, visibility and gather insider expertise from established experts in your industry. 
 
Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to make a memorable first impression, communicate who you are, what you stand for and what you’re interested in. Your profile is fully visible to all LinkedIn members. However, you can control what appears on your profile, notifications to your network, and your profile privacy preferences. 
 
Here are 10 simple steps to help you get the most out of your LinkedIn profile and stand out from your competitors… 
 
Engaging content is the idea of combining text with various other elements that get readers hooked and increase their motivation to read through the whole post. It can also include a way of structuring content so that it looks more appealing to potential readers. Engaging content offers; a new perspective, bits of knowledge, or something helpful, inspiring, or entertaining. Engaging content gives your reader a peek at something they haven’t seen before, but can relate to in some way. 
 
The content that your business uses on advertising platforms is what makes your brand stand out from the crowd. And to make sure that your audience is connected with your brand consistently, it is important that you create engaging content. 
 
While businesses understand the importance of posting content regularly,  
 
Facebook Live is a Facebook feature that allows users to film and stream live video footage. If your company has a Facebook page, you can use Facebook Live to broadcast real-time video. As with all Facebook content, if you create a Facebook Live video, you can determine who within your audience and outside it can see it. 
Research shows that 85% of people say they're more likely to watch a live broadcast on Facebook than on TV because of the opportunity to get involved and interact. Facebook also reports that comments on live videos increase ten-fold compared to standard video content. 
 
Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform with over 2 billion users. Real-time video can make your viewers feel like they’re getting an exclusive first look at your company’s everyday happenings. This way, Facebook Live can help create brand loyalty and customer relationships. 
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