chris@chrislondononline.co.uk 
07963 216 248 
 
Ensuring you have set the right location for your FB ads is important to the success of that campaign. 
 
FB allows us to either type in the location area or drop a pin on an area to select where the people are who they should show it to. The location targeting also allows us to exclude people from certain locations too 
 
Once we have the location Facebook has four options for location targeting: 
 
Everyone in a location 
People who live in this location 
Recently in this location 
People traveling in this location 
 
Some of those opens are picked up from the data you enter and others from the GPS of your phone. 'Everyone in a location' is the defaulted option when creating a new ad 
 
Ensure you pick the location and option that best suits the people you are trying to advertise to 
 
TIME IS PRECIOUS 
 
Previously I did a poll asking what barriers stood in the way of people posting consistently on social media and time was a big reason. We get so busy doing the job we do that we forget to have a social media presence running as well. Having a social media presence is a major way to keep brand awareness and continue the supply of leads, enquiries or sales 
 
To maximise your time effectively you have a few options. Firstly find the time - schedule time into your diary and write your weeks worth of posts in one go and then schedule them to go out over the week. By doing the whole weeks worth in one go you make the most of the time and its blocked out in your diary every week. 
Secondly you get someone else to do it for you. This ensures the work is done and you don't have to worry about it at all. Complete peace of mind. Just ensure the person you outsource to provides quality 
 
So which one would works best for you? 
 
Personality captures the heart ❤ 
 
Bring a little personality to your business 
 
We all know the phrase "people buy from people" but yet businesses still refuse to add any personality to their marketing and social media 
 
True relationships, connections and trust is built through the "human" side of your marketing 
 
So how can you add personality to your social media business pages? 
 
1. Tell stories that draw your audience in, giving an inside sneak peak of everyday life 
 
2. Video content - Both pre-recorded and live video help people see you in a true light and showcase your personality 
 
3. Visual content with you in the picture helps show off who you are and make you memorable 
 
4. Ensure your content matches your personality. Don't write in a different tone to how you actually are or you'll put people off 
 
5. Add some humour where relevant to show you are friendly and approachable 
 
These are just a few ways personality can be added to your business socials which will make it much easier for your audience to know, like and trust you 
 
"Beauty attracts the eyes but personality captures the heart" 
 
5 TIPS TO DEAL WITH A KEYBOARD WARRIOR 
 
No matter how perfect you are at communicating or how perfect your product is; as your business or influence grows you attract more people and therefore you are more likely to run into a keyboard warrior. 
 
HAVE EMPATHY 
 
This is a hard one - but you know what; if you try to see things from their perspective, it does NOT mean you have to agree. It will help you in your reply 
 
It's easy to feel the need to defend yourself However, when it comes to the internet; it is better to keep calm. 
With 'do not engage' I am not saying ignore it completely (although - why not?!) but if you feel the totally understandable need to reply then do it with grace and avoid ANY words which could be interpreted as an attack. 
 
STAY CALM 
 
Rant and rave to the people around you about it but online to the person OR talking ABOUT the person in groups; stay calm 
 
STAY AWAY FROM DRAMA 
 
Some people just WANT drama, they need it in their life. So no matter how calm and collected you respond they will take their response overboard no matter what. 
 
With organic reach dropping from business pages and companies beginning to panic about reaching customers we ask has Facebook damaged your business leads? Have your enquiries dropped and has it affected your use of the social network? 
 
Firstly, as a business you cannot afford not to be on Facebook. The statistics don’t lie. Facebook has 2 billion active users every month and 70% of customers hear about a new business first on the social network. 60% of people polled on Facebook said they would visit a FB business page before the business bricks and mortar location with 80% more likely to buy if you have a positive Facebook presence 
 
So what can you do in your business to make effective use of Facebook? 
 
Many businesses create a Facebook page in the hope of leveraging a large amount of engagement which will drive leads, referrals and ultimately sales. Unfortunately, this doesn’t work, and with organic reach sitting at an all-time low of around 2%, many business owner’s pages fail and they stop posting valuable content. Facebook’s push towards a more social experience for users has meant that the main benefit of a business page is the ability to run paid ads which will put your sales message directly in front of your target audience. Without an advertising budget the majority of Facebook business pages fail to engage with consumers and end up abandoning Facebook all together 
 
So should we just give up or is there another option? 
 
Running Facebook ads can be a minefield and it is essential that you get it right to ensure you don't burn the budget and waste your hard earned money. 
 
One of the first things you need to decide when launching a campaing is what objective you want to achieve from the advert. 
 
Without knowing your end goal you will find it difficult to create the right campaign to ensure your ideal customers talk the actions you wish them to take. 
 
It’s now more important than ever to ensure you have a social media presence for your business. The business world has changed and online activity is more important than ever. 
 
Facebook has over 2.7 billion monthly active users and over 1.8 billion of those are active on Facebook every single day. With this in mind I still get told that “Facebook doesn’t work for B2B businesses”. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your marketing channels 
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