Posted on 8th December 2021
Over the last decade, Instagram has developed into becoming an essential form of social media for all businesses. With 112.5 million users (2020), Instagram is the place to be if you want to make your business a success on social media. You can convert your account into a business one, and Instagram will provide you with insights and tools to help you grow your business on the platform. Here are some ways you can use Instagram to its full potential.
Interaction is key on Instagram. Even simple comments on posts by people in your industry, or by other businesses will help you to build strong relationships and be visible to your audience. If your audience sees you consistently appearing in comment sections, or in people likes, you may draw in new followers. Interacting with followers in DMs will also help you to build good customer relationships. Make sure you’re professional at all times, and don’t over-do your interactions with other users, as they may not want consistent comments on every post – a simple like will often be good enough.