Posts tagged “Grow you Facebook Page”

 
Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
 
Grab Their Attention 
 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  
 
If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 
 
Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 
 
 
Facebook has over 2.7 billion active users, so advertising your business through Facebook is a great way for you to advertise to new audiences and grow your business page. By advertising through Facebook, you can really target the people you want to attract to your business and find potential new clients. Here are a few benefits of using Facebook Ads to improve your growth and visibility on social media. 
 
As already mentioned, Facebook Ads allow you to really target your Ads towards the audience you want to see it. Micro-targeting your audience will mean you can draw in new customers who fit the demographic your business is aimed towards. You can target on such areas such as gender, age, location, interests, recent purchases and life events (such as a wedding, having a baby etc). Precise target audiences mean you can refine your audience and make sure you’re advertising to the people most likely to interact with your business, improving your growth. Facebook Ads are great for this, as other sites such as Google don’t offer such detailed demographic targeting. Unlike more traditional forms of advertising, you aren’t just advertising to everyone – you can pick your audience and target your brand to really appeal to them. 
 
Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition. 
 
Live Content 
 
Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video. 
 
Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.  
 
Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 
 
Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth. 
 
Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales. 
 
Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media… 
 
Communicate 
 
Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly  
 
Facebook Live is a Facebook feature that allows users to film and stream live video footage. If your company has a Facebook page, you can use Facebook Live to broadcast real-time video. As with all Facebook content, if you create a Facebook Live video, you can determine who within your audience and outside it can see it. 
Research shows that 85% of people say they're more likely to watch a live broadcast on Facebook than on TV because of the opportunity to get involved and interact. Facebook also reports that comments on live videos increase ten-fold compared to standard video content. 
 
Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform with over 2 billion users. Real-time video can make your viewers feel like they’re getting an exclusive first look at your company’s everyday happenings. This way, Facebook Live can help create brand loyalty and customer relationships. 
 
Are you winning business on a weekly basis through social media? 
Most people don’t win business from social media because they don’t have time, don’t know what to post, don’t know when to post, don’t know how often to post, and simply lack the discipline to post regularly. 
 
Social media is vital for a business as it increases the brands awareness, builds up your credibility and brand online. As well as drives traffic off social media to your website. 
 
Creating a social media strategy is essential if you want to win business consistently. 
 
This blog covers everything from why you’re currently not winning business through social media, and the four simple steps to create your strategy. 
 
 
Facebook has over 1.9 billion daily active users; meaning it makes sense for businesses to use Facebook to boost their business. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your main marketing channels. 
 
Facebook has a variety of features including Facebook ads. Facebook ads help businesses get more visibility for their Facebook content and boost traffic to their core website content. Since Facebook ads keep your audience engaged, it also helps your marketing strategy reach a new audience or market you never knew existed. Ultimately, if you advertise on Facebook, customers will get to know your brand, products, or services in a click of a button. 
 
In case Facebook ads are still vague to you, let’s talk about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know. 
 
 
 
 
Facebook engagement is important, as it can help extend organic reach. 
 
Engagement helps boost your News Feed placement based on the Facebook algorithm. Likes and shares expose your posts to your audience’s extended network. 
 
Ultimately, engagement indicates that your audience is well engaged. An engaged audience that wants to interact with your brand is something every marketer should aim for. 
 
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. 
 
The most common examples are reactions such as likes, comments and shares, but it can also include saves, viewing a video or clicking on a link. 
 
 
 
TIME IS PRECIOUS 
 
Previously I did a poll asking what barriers stood in the way of people posting consistently on social media and time was a big reason. We get so busy doing the job we do that we forget to have a social media presence running as well. Having a social media presence is a major way to keep brand awareness and continue the supply of leads, enquiries or sales 
 
To maximise your time effectively you have a few options. Firstly find the time - schedule time into your diary and write your weeks worth of posts in one go and then schedule them to go out over the week. By doing the whole weeks worth in one go you make the most of the time and its blocked out in your diary every week. 
Secondly you get someone else to do it for you. This ensures the work is done and you don't have to worry about it at all. Complete peace of mind. Just ensure the person you outsource to provides quality 
 
So which one would works best for you? 
 
Personality captures the heart ❤ 
 
Bring a little personality to your business 
 
We all know the phrase "people buy from people" but yet businesses still refuse to add any personality to their marketing and social media 
 
True relationships, connections and trust is built through the "human" side of your marketing 
 
So how can you add personality to your social media business pages? 
 
1. Tell stories that draw your audience in, giving an inside sneak peak of everyday life 
 
2. Video content - Both pre-recorded and live video help people see you in a true light and showcase your personality 
 
3. Visual content with you in the picture helps show off who you are and make you memorable 
 
4. Ensure your content matches your personality. Don't write in a different tone to how you actually are or you'll put people off 
 
5. Add some humour where relevant to show you are friendly and approachable 
 
These are just a few ways personality can be added to your business socials which will make it much easier for your audience to know, like and trust you 
 
"Beauty attracts the eyes but personality captures the heart" 
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