When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online. 

 

 

Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  

 

 

 

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online. 

 

When you’re looking to market yourself on social media, one of the most important things you need to consider is engagement. You can ask your audience for it and strategically create posts in order to receive it, but if you’re not engaging with them, you’re likely to see that engagement decrease. 

 

People want to create a connection with you and your business – social media is what it says in the title, social. You can engage with your audience and find a way to connect with them on a level deeper than just the surface. Creating conversations and discussions with them will allow you to show them your expertise and give them some value that will help to keep them around and interested in what you’re posting. 

 

 

Social media has become an essential part for businesses in all industries, by using both organic and paid social media within your marketing strategy you will easily accelerate your company’s growth and ultimately create a winning formula. 

 

Integrating organic and paid social media is extremely beneficial as it allows your audience to feel like they are a part of a community, engage with their favourite brands, allowing you to build relationships with customers and ultimately increase sales. 

 

Below are some of the benefits of organic and paid social media, and how you can use both to your advantage. 

 

 

 

When you’re looking to use social media for marketing purposes, selecting the correct site can be challenging to work out. With so many users and different algorithms, how will you know which social media site will be the best suited to your business? 

 

 

LinkedIn and Facebook are both leaders in online marketing, but which one is best for you? 

 

 

When you’re planning to set up your business’ profile up on social media, you must consider two things – which social media site would be best, and how many platforms should you use for your business. 

 

Many businesses will be on social media across most platforms, but often, unless they’re big-brand companies with hundreds if not thousands of team members, that at least one of their social media platforms will be neglected. 

 

There are many things that go into advertising your business on social media, and the main thing you should consider are the demographics of these sites. 

If you’re looking to generate leads and build up clients from LinkedIn, one of the best ways to do this is by making sure you’re searching exactly for the people you have set out to target. 

 

There are many ways that you can find your ideal LinkedIn Client by searching for them. Here are just some of the things you can do to discover them and create a strong client base. 

 

 

Your ideal client will be the target audience that you originally planned to target in your initial marketing plan. This will be the group of people that is suited the most to your brand, and what you design all of your copy and content styles towards so that you’re reaching them. 

 

 

 

 

LinkedIn is the perfect place for business who are looking for a professional platform to market on. With 722 million users, then it’s clear there’s a wide and diverse audience that can be reached by marketing your business effectively on there. 

 

However, it can often be neglected as businesses focus on there more audience-based platforms such as Instagram and Facebook. LinkedIn however can be powerful and important platform for your business if it’s used correctly, and you market in the correct way on it. 

 

Here are some tips that you can follow to make your business stand out on LinkedIn, and have it become a big part of your marketing strategy. 

 

Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors. 

 

Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience. 

 

If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business. 

When you sign up for LinkedIn, you have two options – you can either stick with a free account, or upgrade to a premium one. Both offer various features, but which one should you be using? Can you run your personal or business account just on the basic features? Here are some of the differences between using a free LinkedIn account and a premium one. 

 

Both accounts let you create a profile that allows you to show your professional identity. You can list your achievements, your education, and publications you may have and can list previous jobs you’ve done. You are also able to write your own personal statement that will tell the audience a bit about yourself and how you work, what your current line of work requires and what your experience is. 

 

Free LinkedIn accounts are great for beginners who are looking at how to navigate the app and work out all its features. It’s a great tool that you can  

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 

 

 

Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 

 

Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  

If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 

 

Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online.