If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 

 

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 

 

Here’s more information on reach vs impressions. 

 

 

We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing. 

Here’s all the news this month… 

 

 

Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive. 

 

Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January. 

 

Here’s all the social media news this January. 

 

 

Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health. 

As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024. 

 

Here’s all the updates from November! 

 

 

It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X. 

 

 

Video marketing has become a powerful and important part of marketing on social media – with the rise of TikTok at the start of the 2020s resulting in more video content being pushed on other platforms – most recognisably the reels feature on Facebook and Instagram – it’s transformed the way businesses market towards their audience and potential customers. 

 

82% of the global internet traffic came from videos in 2022, with an audience reach of 97% worldwide. Videos can help to add context, give more information and introduce audiences to the faces behind the business – in fact, 96% of people use video to learn more about a product or service. 

 

The power of video marketing cannot be underestimated – here’s how you can use video for your business on social media. 

We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities. 

 

Here’s the latest updates in the world of social media this month…. 

 

 

Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions. 

 

Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.” 

 

This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 

 

Let’s take a look at the latest news… 

 

 

YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 

 

Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 

There’s been quite a few new updates in the world of social media this March, so let’s take a look at what changes and new features have been introduced! 

 

 

YouTube has announced that creators of Shorts can now directly respond to comments using a Short – much like the feature on TikTok, allowing the same thing. 

 

Therefore, instead of replying with text, users can keep the content chain flowing by responding via a Short instead. 

 

YouTube will also be rolling out ‘data stories’, which have analytics suggestions for community posts, offering deeper insight into their performance. 

 

TikTok is one of the world's largest social media platforms, with billions of monthly active users, spending a daily average of 95 minutes on the platform. 

 

Getting a video onto the For You Page (FYP) is the best way to increase your views and draw attention to your business, products or lifestyle. The For You Page is a search feed where you can view an endless stream of trending videos, curated for you based on your interests and past videos you have engaged with. 

 

So, what can your business do to easily create viral content and get one of your videos on the For You Page? Below are our top six tips to help your business hack the TikTok algorithm: 

Ever since the launch of TikTok in 2018, the platform has changed the social media world. TikTok has been increasing in popularity with content creators and brands looking to increase their reach, brand awareness and audience size. So, if you are looking to use TikTok for your business, now is the perfect time. 

 

When used right, TikTok can help you gain access to a huge audience, given that there are over 1 billion monthly active TikTok users, and that number is only growing. 

 

TikTok is a short form video content platform, used to inspire, bring creativity and joy to its users. Video content has shown huge benefits to many businesses, so using TikTok is a great way to get your video content in front of more eyes. In addition, TikTok’s playful nature can allow you to connect with your audience in a different way. You can share a bit more of the heart of your business with fun behind the scenes videos, tutorials and even hopping on a dance trend or two. 

 

TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience. 

 

With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media. 

As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform? 

 

Here are the best times to post on TikTok. 

 

 

Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you. 

 

If you’re wanting to get your business out there on social media, you need a social media strategy. This will help you plan how your business will appear on social media channels, and will help you work out a route to having online success. 

 

Your strategy needs to consider a number of things, from what and when you post to the tracking of analytics. 

 

Looking to get started? Here are some tips on how to create a great social media strategy. 

 

 

You need to know who it is you’re planning to target. Without knowing your audience, you may not see the results you desire. Your business has the opportunity to reach new people online, and therefore your need to ensure you’re targeting the right group.