Personality captures the heart ❤
Bring a little personality to your business
We all know the phrase "people buy from people" but yet businesses still refuse to add any personality to their marketing and social media
True relationships, connections and trust is built through the "human" side of your marketing
So how can you add personality to your social media business pages?
1. Tell stories that draw your audience in, giving an inside sneak peak of everyday life
2. Video content - Both pre-recorded and live video help people see you in a true light and showcase your personality
3. Visual content with you in the picture helps show off who you are and make you memorable
4. Ensure your content matches your personality. Don't write in a different tone to how you actually are or you'll put people off
5. Add some humour where relevant to show you are friendly and approachable
These are just a few ways personality can be added to your business socials which will make it much easier for your audience to know, like and trust you
"Beauty attracts the eyes but personality captures the heart"