Posts tagged “Facebook”

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Facebook Ads Vs. Boosted Posts: Which Is Best For Your Business?

Posted on 12th October 2023

Facebook offers businesses options to use paid ads on the platform – these are Facebook Ads and Boosted Posts. Both work to “promote” your business, increase reach, engagement and sales, but have different properties to help you reach your ideal audiences.

But which is best to use for your business? Here’s all you need to know about Facebook Ads and Boosted Posts.

Boosted Posts

What are Boosted Posts?

Boosted Posts are where you can create ‘adverts’ directly from posts you’ve put onto your Facebook Page. They help to engage audiences that already follow you – anything from comments to interacting with the media within the posts counts as an engagement, and these kinds of posts are more likely to be shared, helping to reach new customers.

Social Media & Digital Marketing September 2023 Roundup

Posted on 28th September 2023

We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online.

Here’s all the latest news from the last month…

Instagram Launches Broadcast Channels

It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content.

Top Social Media Marketing Tips For Facebook

Posted on 8th September 2023

When you look to promoting your business using social media, Facebook is a platform many will turn to in order to build an audience, reach their target audience and grow their following.

Facebook is a great site to use, with many tools available for business owners to get to grips with and take advantage of if they want to see their social media marketing efforts flourish.

Here are some top tips on how you can use Facebook for your social media marketing.

How To Create A Great Facebook Ad Campaign

Posted on 1st September 2023

Facebook Ad Campaigns can have great success for businesses when they’re done correctly. Finding the right formula for your business is an individual and unique process, that can see you gaining more conversions and bringing in more revenue.

Here are some tips on how you can create a great Facebook Ad Campaign…

What Do You Offer?

You need to give those who view your ads some kind of offer that entices them to click through to your landing page. Whether you sell goods that are ethically sourced, your businesses values are created to make a positive impact, sales support a charity or simply you offer a discount for new customers, offering something that speaks to the audience will help your sales skyrocket.

Advanced Facebook Ad Strategies: Leveraging Lookalike Audiences

Posted on 25th August 2023

On Facebook, you can create lookalike audiences to ensure you’re targeting the right people, and getting your business out in front of an audience who will be engaged with you and what you’re selling/advertising.

This audience is important for getting you high levels of engagement and turning this engagement into conversions. Facebook Ads can be a great source of marketing when done correctly, and can become a huge part of your strategy when it comes to advertising online.

Here’s how you can leverage lookalike audiences with Facebook Ads.

Maximising ROI on Facebook Ads: Tips For Optimising Your Ad Spend

Posted on 18th August 2023

If you’re looking to find an effective way to market your business online, then Facebook is a great platform to use. It allows you to directly target and reach out to your audience, create an ad that really sells your business and brings in customers and improves your brand recognition, trust and loyalty.

If you’re looking to maximise your ROI using Facebook Ads, then here are some tips on how you can optimise your ad spend.

Make Improvements To Your Ad Account

If you’re running ads but aren’t seeing the results you desire, then it may be time to take a look at your Facebook Ads account.

Facebook Ad Formats: Choosing the Right Format for Your Campaign

Posted on 17th August 2023

When you create a Facebook Ad, you’ll have the option to use different ad formats to sell your product and really reach out to your audience with an ad that’s sure to impress them and hook them in.

Knowing what kind of ad format that works for your audience can take some time, but often some ads lend themselves better to some businesses and industries than they do others.

Here are the different types of ad formats, and how you can choose whether they’d be right for your business’ advertising.

Facebook Ads Vs Google Ads: Which Is Right For Your Business?

Posted on 28th July 2023

When you’re looking to expand your online marketing, turning to the power of Ads can see you bringing in more business, making your business a success, and positioning you as a go-to source within your industry.

Both Facebook and Google offer great options for business owners looking to start advertising online, but which one is right for you?

Here’s all you need to know about Facebook & Google Ads, and how you can choose which one is best for your business.

What’s Is The Difference Between Google and Facebook Ads?

Both Facebook Ads and Google Ads are pay-per-click, but whereas Facebook is paid social, Google is paid search.

Social Media & Digital Marketing July 2023 Roundup

Posted on 27th July 2023

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of.

Let’s take a look at the latest updates for July 2023….

Meta Launches Threads

The biggest news from July is the launch of Meta’s new social media app, Threads.

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout.

The Power Of Facebook Retargeting: How To Bring Back Lost Customers

Posted on 14th July 2023

If you’ve found that you’re losing customers before they make purchases, it can be demoralising and feel like your marketing efforts aren’t working. This isn’t necessarily the case.

Through the power of Facebook retargeting, you can bring back the customers you’ve lost, and get them purchasing from your business. Research suggests that 97% of customers will leave a website without making a purchase on their first visit – therefore becoming lost customers. You can however retarget these people via social media – and Facebook is a great tool to use to do this.

Facebook Ad retargeting allows you to find the customers that originally didn’t purchase from you, and get your business back out in front of them.

Here’s how to bring back lost customers using the power of Facebook Retargeting.

How to Run Successful Facebook Ad A/B Tests

Posted on 6th July 2023

Running a Facebook Ad campaign is a great way to attract more business. However, if you’re starting from scratch, it can be difficult to know exactly what to do to make your ad attractive to your target audience so that they interact with it.

Instead of going all in with one ad and risking a potential failure, Facebook allows you to do A/B testing so you can see what kind of ad campaign is the most suitable for you.

Here’s how to run a successful Facebook Ad A/B Test.

Social Media & Digital Marketing June 2023 Roundup

Posted on 29th June 2023

We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities.

Here’s the latest updates in the world of social media this month….

Instagram Tests AI Chatbot in DMs

Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions.

Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.”

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