Video is the ultimate marketing tool, it allows businesses to be concise, unique, and capture viewer's interests in the first few seconds. Video content should ideally be between 1-2 minutes long. Long enough to maintain the viewer's attention but short enough to leave them wanting more. This length can engage distracted customers, encourage followers to act, draw out powerful emotions, help build trust, build brand awareness, and more.
A video puts a face to a name and allows your audience to see the genuine nature of your business. People like buying from people if they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media.
It’s estimated that the average person will consume more than 100 minutes of online video per day, that’s the equivalent of watching 25 videos per day!
When creating video for your business remember you don’t need a production crew, huge budget, actors, or special skills. You can grow your business and reach more people by creating inexpensive, high-impact videos, simply just on your phone.
Pre-recorded vs live content
Live and pre-recorded content offer unique value to the viewer and can increase engagement depending on how you run it.
When deciding whether your video should be live or pre-recorded, consider what you want to achieve. Are you trying to engage your audience or present information? Is expressing your brand’s authenticity more important, or creating a wow factor? Does the content require mobility or a professional and polished delivery?