Posts tagged “Linkedin marketing”

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. During 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing video content in 2022. 
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
Here are some ideas on what you can post that will see your business thrive online. 
Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  
When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 
Here are some ideas on what you can post that will see your business thrive online. 
LinkedIn is the perfect place for business who are looking for a professional platform to market on. With 722 million users, then it’s clear there’s a wide and diverse audience that can be reached by marketing your business effectively on there. 
However, it can often be neglected as businesses focus on there more audience-based platforms such as Instagram and Facebook. LinkedIn however can be powerful and important platform for your business if it’s used correctly, and you market in the correct way on it. 
Here are some tips that you can follow to make your business stand out on LinkedIn, and have it become a big part of your marketing strategy. 
Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors. 
Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience. 
If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business. 
If you want to engage with your target audience, you need to create content that makes them sit up and take notice. Attention grabbing content is the perfect way to do that, while also getting people talking about your products or services through useful information, tips, tricks, and tutorials. For content to be truly effective, it needs to serve your audience’s needs as well as your business goals. 
In this blog, we’ll explain how businesses can make their content attention grabbing to send their engagement rates through the roof… 
When you sign up for LinkedIn, you have two options – you can either stick with a free account, or upgrade to a premium one. Both offer various features, but which one should you be using? Can you run your personal or business account just on the basic features? Here are some of the differences between using a free LinkedIn account and a premium one. 
Both accounts let you create a profile that allows you to show your professional identity. You can list your achievements, your education, and publications you may have and can list previous jobs you’ve done. You are also able to write your own personal statement that will tell the audience a bit about yourself and how you work, what your current line of work requires and what your experience is. 
Free LinkedIn accounts are great for beginners who are looking at how to navigate the app and work out all its features. It’s a great tool that you can  
Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
Grab Their Attention 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  
If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 
Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 
LinkedIn allows you to make business connections and build up a professional profile. On LinkedIn, you’ll be able to build a rapport with these connections and create solid business relationships. But how do you generate these connections and leads? Where do you start? You need to optimise your profile and use of LinkedIn if you want to make a lasting impression, and here are some tips to get you started. 
There’s wealth in your network, and growing it has never been easier than now. LinkedIn allows you to find like-minded people in your industry who can become vital business connections in future. When you first start on LinkedIn you want to make connections, so even connecting with family and friends will give you a head start. When you reach over 200 connections, you’ll start getting noticed on the platform, and see your network begin to grow. When you make a connection on LinkedIn, write why you’re connecting. Look over the profile of the person you’re looking to connect with, so you can tell them what about their business or profile made you want to connect with them. LinkedIn is the right place to have business conversations, so telling someone why you’re connecting will already begin to build a relationship for you. More connections will show you’re trusted and will build your name in your industry. 
Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition. 
Live Content 
Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video. 
Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.  
LinkedIn is the perfect platform for engagement with professionals, different industries and people looking to work in your sector.  
Unlike other social media sites such as Facebook or Instagram, LinkedIn solely helps you to build a digital portfolio of your achievements through work, display your qualifications and experience and connects you to others you may know or could be interested in.  
You have to create connections on LinkedIn, and there are many ways to make sure your relationship with these connections is strong.  
Building a strong relationship with your connections is likely to help grow your businesses and promote it to a bigger audience.  
Here are some tips on how to build a good relationship with your audience  
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