Posted on 13th September 2021
Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It places ads in the results of search engines like Google Search, which can easily be seen by the millions of users, as Google gets over 3.5 billion searches a day and over 1 trillion searches per year worldwide. That is why Google is the biggest advertising company in the world!
Google Ads, also known as Google AdWords is a key digital marketing tool for any business that is looking to get effective results. Through Google Ads, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps.
There are 5 different types of campaigns. The right campaign should be based on your marketing goals, brand strategy, and how much time you can invest. As a business owner, you need to select the right campaign for your advertising needs.