We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online. 

 

Here’s all the latest news from the last month… 

 

 

It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content. 

 

 

 

So, you're a business owner, and you've been pumping resources into PPC ads but the returns just aren't showing up.  

 

Well, it might be time to reconsider who's handling your advertising efforts.  

 

Here are five reasons why you need to fire your ad agency. 

 

 

When you’re looking to expand your online marketing, turning to the power of Ads can see you bringing in more business, making your business a success, and positioning you as a go-to source within your industry. 

 

Both Facebook and Google offer great options for business owners looking to start advertising online, but which one is right for you? 

 

Here’s all you need to know about Facebook & Google Ads, and how you can choose which one is best for your business. 

 

 

Both Facebook Ads and Google Ads are pay-per-click, but whereas Facebook is paid social, Google is paid search. 

Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It places ads in the results of search engines like Google Search, which can easily be seen by the millions of users, as Google gets over 3.5 billion searches a day and over 1 trillion searches per year worldwide. That is why Google is the biggest advertising company in the world! 

 

Google Ads, also known as Google AdWords is a key digital marketing tool for any business that is looking to get effective results. Through Google Ads, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. 

 

There are 5 different types of campaigns. The right campaign should be based on your marketing goals, brand strategy, and how much time you can invest. As a business owner, you need to select the right campaign for your advertising needs.