Posts tagged “Facebook Marketing”

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How To Increase Your Facebook Engagement

Posted on 8th March 2024

Facebook is one of the most popular platforms to use for those looking to market their business on social media.

With over 3 billion active users, Facebook gives you the opportunity to reach an audience you wouldn’t usually find if you’re not engaging with the digital side of marketing. It’s a huge platform allowing you to bring in the sales and audience you dream of.

Getting engagement helps to boost your posts, create a loyal base of customers and followers and puts you as an industry lead.

Here’s how you can increase your Facebook engagement.

Engage Customers With The Ideal Facebook Business Page

Posted on 9th February 2024

When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success.

It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do.

Here’s how you can engage customers with an ideal business page on Facebook.

Getting Started With Facebook Ads in 2024

Posted on 4th January 2024

Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media.

If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier.

Here’s how to get started creating Facebook Ads.

Facebook Ads: Tips On How To Create Ads That Perform

Posted on 2nd November 2023

Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy.

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month.

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad.

Maximising ROI on Facebook Ads: Tips For Optimising Your Ad Spend

Posted on 18th August 2023

If you’re looking to find an effective way to market your business online, then Facebook is a great platform to use. It allows you to directly target and reach out to your audience, create an ad that really sells your business and brings in customers and improves your brand recognition, trust and loyalty.

If you’re looking to maximise your ROI using Facebook Ads, then here are some tips on how you can optimise your ad spend.

Make Improvements To Your Ad Account

If you’re running ads but aren’t seeing the results you desire, then it may be time to take a look at your Facebook Ads account.

Social Media & Digital Marketing July 2023 Roundup

Posted on 27th July 2023

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of.

Let’s take a look at the latest updates for July 2023….

Meta Launches Threads

The biggest news from July is the launch of Meta’s new social media app, Threads.

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout.

Common Facebook Ad Mistakes to Avoid

Posted on 9th June 2023

When you create Facebook Ads, you’ll be expecting them to bring you good results. When you don’t seem to be getting these results however, it can be disappointing and may make you think Facebook Ads aren’t worth investing in.

However, there are many common mistakes people make when they create their Facebook Ads, that can have an impact on their performance.

Here are the Facebook Ad mistakes to avoid.

Creating Effective Facebook Ad Copy: Strategies for Boosting Engagement

Posted on 26th May 2023

When you start creating a plan for your Facebook Ads, one of the key things to make note of is the Ad Copy. This is what helps to sell your ad to the audience, so must be effective and persuasive enough to get people to engage with you.

Facebook Ad copy is important – when a user is interested in what they see, whether it be a graphic, article or video, one of the first places they’ll find more information about the ad on is in the copy This needs to convince and direct them to your landing page, where they can take further action.

If you need help with writing Facebook Ad Copy, here are some strategies to boost engagement.

The Dos and Don'ts of Facebook Ad Design

Posted on 5th May 2023

When you create your Facebook Ad, one of the most important things to consider is the ad design. The copy and the graphics must be eye-catching and persuasive, so that it stops people scrolling and grabs their attention.

There are certain things you should and shouldn’t do when creating your Facebook Ad Design, so here are the do’s and don’ts that you should follow.

Social Media and Digital Marketing April 2023 Roundup

Posted on 27th April 2023

April is coming to an end, and over the month we’ve had some changes in the world of social media – let’s take a look at all the recent updates.

Instagram Allowing 5 Links

Instagram now allows users to put 5 links in their bio. Previously, users who wanted to link to multiple sites or other social media on Instagram would have to use services like Linktree.

Now, users can add 5 separate links in their bio, and choose the order that these links appear in. This can be helpful for businesses who want to promote not just their website on their Instagram profile, but link to their other social media too.

A Guide to Managing Your Facebook Ads

Posted on 11th January 2023

For business owners looking to grow their customer base, Facebook Ads is a great tool.

With the right strategy and management, you can reach your target audience quickly and efficiently.

However, without proper management, you could be wasting time and money on campaigns that won't get you any results.

Let's look at how to effectively manage your Facebook Ads.

How To Promote Your Facebook Page

Posted on 26th August 2022

Facebook can be a great place for business owners to do their social media marketing successfully. With so many tools available for businesses on Facebook, you can really make use of what’s available to build your business’ presence on Facebook, bringing you a new audience, more engagement, reach and potential new sales.

If you’re looking to promote your Facebook Business Page, then here are some tips to help you get started.

Personalise and Perfect Your Page and Your Content

The first thing you need to do is make sure all of your personal details are filled out on your business page. This lets the audience know what your business is about, where you’re located and how they can contact you. This information is the basic information needed on all social media channels, as it will help people to find out more about your business, and let them learn more about you.

You also need to personalise your posts to relate to your target audiences’ interests, in order to get them engaging with you. If you receive comments, respond to them in a timely manner, and start conversations in order to build up a relationship with your audience.

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