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Reach vs Impressions: Which Is More Important?

Posted on 19th April 2024

If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’.

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying.

Here’s more information on reach vs impressions.

Social Media & Digital Marketing March 2024 Roundup

Posted on 28th March 2024

As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns.

Here’s all the updates from March…

Potential ‘TikTok Photo’s’ App

TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences.

Social Media & Digital Marketing February 2024 Roundup

Posted on 22nd February 2024

We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing.

Here’s all the news this month…

Updates For Threads

Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive.

Social Media & Digital Marketing January 2024 Roundup

Posted on 25th January 2024

Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January.

Here’s all the social media news this January.

Detailed Targeting Options To Be Removed For Facebook Ads

Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health.

Create The Perfect Social Media Strategy For 2024

Posted on 1st December 2023

With the new year fast approaching, businesses will begin to start modifying or creating their social media strategies as they get ready to start with their digital marketing efforts.

A social media strategy outlines all the responsibilities and actions you plan to take when it comes to your social media platforms, including your content, defining your audience, which platforms you’ll prioritise, which members of your team will be delegated certain tasks and clients – it’s a full overview of how you’re going to grow you online presence and use your businesses employees’ skillsets to the best of your and their abilities.

Here’s how you can create the perfect social media strategy for 2024.

Social Media & Digital Marketing November 2023 Roundup

Posted on 23rd November 2023

As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024.

Here’s all the updates from November!

Link Previews Returning To X

It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X.

Social Media & Digital Marketing October 2023 Roundup

Posted on 26th October 2023

This October, there’s been a few changes to social media platforms that could be helpful for you to know so you can adapt and create your own business’ social strategies accordingly.

Here’s all the news from October…

YouTube Updates Partner Programme & YouTube Shorts

YouTube has expanded its partner programme to include users in another 23 countries to have access to monetisation options should they have 500 or more subscribers. This was previously only rolled out to select regions.

For Youtube Shorts, AI features are being rolled out to enhance videos and add filters to creator’s videos (much like TikTok). This is still in early development, although looks to be another way that YouTube plans to continue promoting the Shorts feature, making it a worthy competitor to both Reels and TikTok.

Social Media & Digital Marketing September 2023 Roundup

Posted on 28th September 2023

We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online.

Here’s all the latest news from the last month…

Instagram Launches Broadcast Channels

It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content.

Top Social Media Marketing Tips For Instagram

Posted on 15th September 2023

On Instagram, you’ll be able to market to an audience that gets to see your business through a more visual lens, using impressive graphics and reels to sell your content to your followers.

According to Instagram, 30.6 million people in the UK – or 46% of the population – have Instagram, and 42% can be reached by advertising. So, Instagram would be a great choice for businesses looking to market themselves on social media.

Here are some top tips on how you can use Instagram as part of your social media strategy.

Social Media & Digital Marketing August 2023 Roundup

Posted on 24th August 2023

As we reach the end of August, there’s been a number of updates to social media platforms that are worth noting if you’re looking to improve or build on your digital marketing efforts.

Here’s all the latest news from the last month…

YouTube Testing AI Generated Video Summaries

YouTube has started to test out more AI-based features, this time allowing users to use AI Generated Video Summaries to help add more context to clips.

Social Media & Digital Marketing July 2023 Roundup

Posted on 27th July 2023

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of.

Let’s take a look at the latest updates for July 2023….

Meta Launches Threads

The biggest news from July is the launch of Meta’s new social media app, Threads.

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout.

Social Media & Digital Marketing June 2023 Roundup

Posted on 29th June 2023

We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities.

Here’s the latest updates in the world of social media this month….

Instagram Tests AI Chatbot in DMs

Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions.

Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.”

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