Establishing a social media presence can play a huge role in generating business growth and will not only establish your brand but will also help develop connections with existing clients and build trust with potential clients. 

 

Having a social media presence is beneficial for many businesses in a variety of ways, as most people count on the internet to educate themselves. Therefore, what your business publishes online will set your credibility and reputation. 

 

With Instagram, currently being one of the fastest-growing social media platforms, more and more businesses are looking to reach a new, younger market. Instagram has over 500 million active daily users, and it’s still growing while other social media platforms are shrinking. 31% of all women online use Instagram, with 24% of men using it too and over half of these users are aged between 18 and 29 years old. 

 

 

 

 

With 1.93 billion daily active users on Facebook, you will have an excellent opportunity to advertise to people interested in your business. As you investigate your advertising options, you’ll find that there are many Facebook ad placements available to your business. But the question is… which platforms are the best and how do you choose the right placement? 

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online. 

 

 

Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  

 

 

 

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online. 

 

If you’re running an Instagram account for your business, it’s just as important that you build relationships with users on there, as it is with any other social media platform. 

 

Instagram can be a powerful marketing tool, especially for those whose products or services can be suitably advertised through visual images or videos. Instagram relationships can lead to sales and strong connections for your business, so you can assure that you’ll have sustainable growth for your business both on and offline. 

 

Here are some ways for you to build your relationships on Instagram. 

 

When you’re looking to market yourself on social media, one of the most important things you need to consider is engagement. You can ask your audience for it and strategically create posts in order to receive it, but if you’re not engaging with them, you’re likely to see that engagement decrease. 

 

People want to create a connection with you and your business – social media is what it says in the title, social. You can engage with your audience and find a way to connect with them on a level deeper than just the surface. Creating conversations and discussions with them will allow you to show them your expertise and give them some value that will help to keep them around and interested in what you’re posting. 

 

 

Social media has become an essential part for businesses in all industries, by using both organic and paid social media within your marketing strategy you will easily accelerate your company’s growth and ultimately create a winning formula. 

 

Integrating organic and paid social media is extremely beneficial as it allows your audience to feel like they are a part of a community, engage with their favourite brands, allowing you to build relationships with customers and ultimately increase sales. 

 

Below are some of the benefits of organic and paid social media, and how you can use both to your advantage. 

 

 

When you’re planning to set up your business’ profile up on social media, you must consider two things – which social media site would be best, and how many platforms should you use for your business. 

 

Many businesses will be on social media across most platforms, but often, unless they’re big-brand companies with hundreds if not thousands of team members, that at least one of their social media platforms will be neglected. 

 

There are many things that go into advertising your business on social media, and the main thing you should consider are the demographics of these sites. 

 

Over the years, Instagram has grown into being one of the most important platforms for businesses. But amongst so many competitors and influencers, it can be difficult to know where to start and how to grow your following. You have to stand out in the crowd, so following some of these tips will help you do exactly that. Whether you’re just starting out or are hitting a brick wall with your current page, you’ll be able to find the solution in this blog. 

 

Firstly, you need to view your insights. Which posts are doing the best? Which posts aren’t getting engagement? You can easily access your insights by clicking on your profile and looking at the ‘Insights’ section near ‘Edit Profile’. These insights will give you a good idea about how to plan your content to get consistent engagement from your followers.  

 

If you need engagement, ask your followers questions in your posts, or do specific posts to target an increase in engagement.  

 

When people do start to engage, interact with them!  

 

 

Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors. 

 

Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience. 

 

If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business. 

 

Hashtags have been a big part of social media for many years. They’ve become a place where likeminded people can discuss topics that all engaged with whether it be an event, tv show, product or really anything that people feel is worth putting into the hashtag category. 

 

Instagram hashtags have become increasingly popular and are now an essential part of many businesses marketing strategy on social media. But why are they so important? How can your business use them? This blog will tell you all you need to know about hashtags and why they should become a part of your social media strategy.  

Instagram Reels are a new element of Instagram, but one that has taken off with many users and businesses. They work in a similar way to TikTok’s, allowing users to create short videos that are under a minute long to display themselves, their business or anything else they choose to present online. Video content has become a big part of Instagram in the last few years, with both IGTV and Reels transforming what once was a platform for static images or videos that were displayed on your profile. 

 

As audiences know what content will work for them and what they’re not interested in, it’s important that you find out what your target audience is looking for from your business. If your content isn’t relevant to your industry or your business your followers won’t be interested in your reels. You must strike the right balance between your business and using new marketing tactics, and you can learn how to do that in this blog post.