Over April, there have been updates in the world of social media that will be important for you to make note of, to aid your business' digital marketing. 

 

Here’s all of the news from this month. 

 

 

Last month you may remember the announcement that a potential Photo’s version of TikTok was in the works. 

 

Well, the app has now officially launched in Canada and Australia – titled ‘TikTok notes’, it allows users to share images just as they can already on TikTok or Instagram, giving other users a peek into their lives. 

 

 

 

 

If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 

 

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 

 

Here’s more information on reach vs impressions. 

 

 

We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing. 

Here’s all the news this month… 

 

 

Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive. 

This October, there’s been a few changes to social media platforms that could be helpful for you to know so you can adapt and create your own business’ social strategies accordingly. 

 

Here’s all the news from October… 

 

 

YouTube has expanded its partner programme to include users in another 23 countries to have access to monetisation options should they have 500 or more subscribers. This was previously only rolled out to select regions. 

 

For Youtube Shorts, AI features are being rolled out to enhance videos and add filters to creator’s videos (much like TikTok). This is still in early development, although looks to be another way that YouTube plans to continue promoting the Shorts feature, making it a worthy competitor to both Reels and TikTok. 

 

We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online. 

 

Here’s all the latest news from the last month… 

 

 

It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content. 

 

 

As we reach the end of August, there’s been a number of updates to social media platforms that are worth noting if you’re looking to improve or build on your digital marketing efforts. 

 

Here’s all the latest news from the last month… 

 

 

YouTube has started to test out more AI-based features, this time allowing users to use AI Generated Video Summaries to help add more context to clips. 

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 

 

Let’s take a look at the latest updates for July 2023…. 

 

 

The biggest news from July is the launch of Meta’s new social media app, Threads. 

 

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 

We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities. 

 

Here’s the latest updates in the world of social media this month…. 

 

 

Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions. 

 

Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.” 

 

This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 

 

Let’s take a look at the latest news… 

 

 

YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 

 

Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 

 

On your social media, you have the ability to tell stories to your audience that will get them engaged, allow them to learn more about your business and communicate you message and business values. 

 

Stories aren’t just limited to what we read in books or watch in films, they’re powerful narratives that help to convey information to an audience and inspire them 

 

Social Media storytelling allows you to tell stories about a product, service, your brand – whatever you deem necessary to captivate the audience’s attention. You’ll be able to tell your followers what your brand is all about in a way that isn’t just a sales pitch. 

 

Here’s why telling stories on social media is so powerful. 

 

 

 

Twitter is a great platform to use if you’re looking to market your business on social media.  

 

On the surface, Twitter may not be your number 1 choice for social media marketing, but it has some great tools that can really boost the visibility of your business. 

 

Here’s how you can effectively use Twitter for your business. 

 

 

Getting your business some great graphics, copy and marketing strategies for social media are ideal ways to set yourself up for success, but without the perfect social media profile, you won’t bring in that loyal customer base and following that you desire. 

 

Your profile needs to advertise your business to your audience in the best way possible. It will often be the first thing the audience will see when they find your business, or the first thing they’re greeted with when they click through from a promoted post or ad. 

 

If you don’t know how to make the perfect social media profile for your business, here are some top tips to help you get started.