Facebook Insights is a great tool to help you understand how your content is resonating with your audience and how your page is growing. The Facebook Insights tool is also constantly updated to reflect your page’s developments and any patterns that may form, providing you with a great overview of how your Facebook strategy is performing. With so many different data-points available to measure such as Likes, engagement, reach, and demographics, you’ll be able to determine the best time of day to post, the best day of the week to post, and what type of content is most popular.
To access Facebook Insights, you'll need to go onto your business page. Click on "Insights," located on the sidebar to the left of the page. You'll land on the "Overview" page which features a dashboard with information on any given day about your most recent posts, Facebook likes, reach, actions on page, the gender and age of your audience, and much, much more. It may look overwhelming, but it is easy to navigate.
An important thing you can learn from Facebook Insights is what type of content is likely to go viral. With the data collected form Facebook Insights