Posts tagged “Engagement”

As a business owner, you’ll probably create strategies for your social media sites such as Facebook and Instagram, but have you created one for LinkedIn? 
LinkedIn can help you make lasting business connections and find clients in the corporate world. You need to make sure your content strategy on LinkedIn is appealing to business owners so that you can create a network that is invested in what you do and provide. 
Firstly, what is B2B Marketing? 
B2B Marketing is Business-To-Business Marketing. This means you’re engaging with people already in Business, and that probably have some idea already about your current industry, including successful products, competitors and what is currently trending. 
With the rise of social media, many businesses don’t consider email marketing to be an important thing that they need to do when they start out. However, Email Marketing can provide you with the tools and opportunities to increase sales and your reach, especially to those of your target audience who may not use social media. 
Why exactly is email marketing so important for small businesses? 
Keep In Contact With Your Audience 
With emails, you’ll be able to keep your audience updated on new items, sales and deals that you’re running for your products. Emails can be accessed at any time on any device, so it doesn’t matter as much as social media when you’re sending your emails, as they’ll be waiting to be opened in an inbox of your target customer, instead of having to hit when there’s activity on a social media algorithm. 
Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 
Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. 
So, you have your businesses social media set up, and now you need to make an impression. Social Media posts can help you to sell and advertise your products to a larger group of people who may otherwise have never come across your business. 
Creating a social media strategy will help you with marketing your business online to the correct audiences that you’ve identified as good for your business, and a big part of that marketing is the content that you’re posting. Your content needs to speak to your audience, and if it doesn’t, you won’t be getting the engagement or potential sales that you desire from your social media. 
Here are some tips on how to write social media posts that sell.  
You need to research your audience and their interests before you create any content, whether that be the post copy, graphics or video content. What are they currently engaging with? It always helps to look at competitors who have similar audiences to the one you plan to target to see how they are getting engagement from their followers. You can also use this research to capitalize on areas that your competitors may not be the strongest in, and implement them into your posts. 
Keeping on top of your insights and analytics on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 
If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 
Firstly, what are insights? 
Insights provide you with the knowledge of how you’re performing on your social media pages. It gives you the opportunity gain an understanding of what posts are doing well, where your audience is from along with other audience demographics such as gender and location, and how many people your posts are reaching and how many of those people are engaging. These are all key factors to planning or editing your marketing strategy to be able to successfully run a business page on a social media platform. 
Email Marketing campaigns are great ways to reach your audience directly and promote your service. Emails are personal, and people who have chosen to sign up to your lists are likely to listen to you. But where do you start? How do you get people to sign up? The process can take a long time to get right when you first start, but if you follow these tip’s you’ll begin to see your mailing list grow quicker than you would if you were figuring everything out for yourself. Let’s take a look at the ways you can create a successful email marketing campaign for your business. 
Firstly, you need to grow your email list. You can do this by asking for people to sign up when they enter your website for the first time, and offer potential discounts for their first purchase. Many companies do this in order to retrieve someone’s email, and increase sales. You can create a private Facebook group and ask for people to give their email on the questions you ask when they request to join so you can contact them, but make it optional. On Instagram, show snippets of content people might receive if they sign up to your email, and direct them to a link in your bio so they can join your mailing list. 
Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
Grab Their Attention 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention but short enough to leave them wanting more. 
If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media. 
With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 
Keep In Line With Your Branding 
If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your  
If you’re looking for a way to build your audience on Instagram, then there’s no better way than using Instagram Reels. 
Instagram Reels generate 67% more engagement than standard Instagram video content, therefore it is important that you begin to utilise them as part of your Instagram marketing plan. Creating reels that will become successful will help you appear as a suggested account on Instagram feeds, which could help to bring in new audiences. It can also help you to position yourself as an industry lead within your sector, especially if you’re one of the first to begin using Reels. 
Looking to get started? Here are some tips on how to create Instagram Reels. 
Social media has become a vital part of any marketing strategy, over 3.6 billion people are using social media and the number is expected to increase up to 4.41 billion by 2025. When it comes to your business, it is important to be on as many social media platforms as possible, as they offer many different possibilities to share information and have different audiences on each one. 
Marketing your business on social media gives you the ability to directly connect and engage with your target audience. The more involved you become on your chosen social media platforms, the more benefits you’ll reap as a result. 
When you’ve set up your social media page, you’ll want to start creating content. There’s no point in creating your business’ page on social media and then not posting – you could be losing out on a huge amount of engagement and new clients if you don’t actively post content to your profile. 
If you’re struggling for ideas and need some help to get you on the right track so you can begin posting the ideal forms of content on your social media, here are a few tips.. 
Keeping on top of your insights on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 
If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 
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