Posts tagged “Engagement”

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How To Link Your Social Media Marketing with Email Marketing

Posted on 5th April 2024

Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing.

Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business.

How To Find Your Target Audience On Social Media

Posted on 1st March 2024

Starting out on social media means you’ll need to attract an audience to your page and get them engaging with you. This can be a big task at first, especially if you don’t have much of an idea who your target audience should be, what platforms they’re on, what kind of content they enjoy or if they’d be interested in what you’re offering.

When you find your target audience, you’ll be able to start marketing directly to them, and get them engaged with your business and products.

Here’s how you can discover your target audience on social media…

Using Social Media For Sales: How To Incorporate Social Platforms In Your Strategy

Posted on 16th February 2024

Social media has become an important part of many people’s marketing strategy, with many businesses turning to these platforms to expand their reach and increase their sales.

With so many platforms to choose from offering different incentives for marketers, social selling can seem like a big task at first. Hubspot research suggests 78% of salespeople who use social selling methods perform better than their peers – meaning it’s important you hop onto this marketing trend if you want to compete with others in your industry.

Here’s how you can use social media for sales.

How To Increase Your Social Media Presence

Posted on 3rd November 2023

When you start marketing on social media, you need to build your presence. This visibility helps you engage new audiences and boost your brand awareness/recognition.

Your social media presence is vital to successfully marketing your business online, but where do you start?

Here are some tips on how you can increase your business’ social media presence.

Why Small Businesses Should Use Social Media Marketing

Posted on 19th October 2023

Social Media Marketing is an important part of getting your business out in front of people, giving you an opportunity to grow your business beyond a local, small business into one that becomes a leader within your industry.

The power of online marketing allows you to reach people from all over the world, building up an audience who may not have found you if you weren’t online.

Here’s why your small business should use social media marketing to become a success.

What Should Be Considered When Creating An Email Marketing Campaign?

Posted on 7th September 2023

If your business is planning on creating a great email marketing campaign that helps you to sell, then there’s a number of things you must consider when creating your emails.

With these campaigns being a way for you to advertise your products and offers directly to your audience, you need to find away to get your audience opening these emails and engaging with what’s included within them.

Here's what you need to consider when you create your email marketing campaign.

The Benefits Of Influencer Marketing For Your Brand

Posted on 11th August 2023

If you’re looking for new ways to market your brand online, then you could consider influencer marketing.

Influencer marketing is where you contact a social media influencer, offering them products in exchange for them promoting your business on their social platforms. You need to reach out to influencers who have similar target audiences to yourself – research by DASH reports that 71% of people are more likely to buy a product or service if it's recommended by influencers they trust.

Here are the benefits of influencer marketing for your brand.

How To Use Social Media To Generate Leads And Increase Sales

Posted on 4th August 2023

Social Media is an excellent tool to use for your marketing. It has a range of benefits that can boost your engagement, increase sales and revenue and generate valuable leads.

Using Social-Media can be difficult when you first start out, and naturally will be a trial-and-error process – even if you have a well set-out marketing plan. Some posts will perform better than others, ads will need to be changed and updated to speak to the correct audiences and finding a balance for your posts will take time. however, the results make this process extremely rewarding, and can help to position you as one of the leading businesses within your industry.

Here’s how you can use social media to generate leads and increase sales.

Why Social Media Analytics Are Important For Your Business

Posted on 21st July 2023

Analytics are an important metric that help you improve your marketing strategy and know exactly how your business is performing on social media.

Your social media analytics allow you to see how well you’re matching up to your business goals, proving your ROI, and aiding with making decisions to increase your business’ performance.

Here is why your analytics are important for your business.

5 Ways To Boost Engagement On Social Media

Posted on 7th July 2023

On social media, engagement is an important part of your success. If your audience don’t engage with your content, then you need to implement strategies to encourage interaction and build up your followers.

Boosting engagement on social media may seem like a hard task, especially if you don’t already have an audience to rely on. If you’re looking to expand your audience, reach out to new people and convert them into followers and customers, then prioritising boosting your engagement will benefit your business.

Here are 5 ways to boost engagement on social media.

How To Create A Successful Social Media Marketing Strategy

Posted on 16th June 2023

Any business planning on using social media to promote themselves needs to have a social media marketing strategy.

This strategy is what the business and its employees would follow when it comes to social media content and management. Without having a clear and well-thought-out strategy, businesses can run into trouble, and see their social media marketing efforts fail.

Here is how you can create a successful social media marketing strategy.

Know Your Goals

What are you aiming to achieve? Knowing your goals is the first step in creating your strategy. This is what your strategy will be based around, and without knowing your goals you won’t be able to measure your success or return on investment.

How To Build Trust On Your Social Media

Posted on 22nd March 2023

Having trust in your business on social media is key to creating a successful platform and marketing strategy. If your followers are able to trust you, believe in what you’re saying and know your products/services are legitimate and have worked for others, you’ll be on track to creating social media marketing success.

If you’re interested in how you can get your potential followers to have trust in you and your business, here are ways you can build trust on social media.

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