chris@chrislondononline.co.uk 
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Posts tagged “Facebook Engagement”

 
 
Pretty much every business has a social media presence but being successful on social platforms takes more than just posting daily updates. You need to know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond a simple social presence requires a strategic plan. 
 
A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps identify your target audience, what social networks to join, and the type of content to develop and share. 
 
Why should businesses have a social media plan? 
 
Having a social media strategy in place will ensure that your social media efforts are more effective and are working to support your business goals. 
 
Video is the ultimate marketing tool, it allows businesses to be concise, unique, and capture viewer's interests in the first few seconds. Video content should ideally be between 1-2 minutes long. Long enough to maintain the viewer's attention but short enough to leave them wanting more. This length can engage distracted customers, encourage followers to act, draw out powerful emotions, help build trust, build brand awareness, and more. 
 
A video puts a face to a name and allows your audience to see the genuine nature of your business. People like buying from people if they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media. 
 
It’s estimated that the average person will consume more than 100 minutes of online video per day, that’s the equivalent of watching 25 videos per day! 
 
When creating video for your business remember you don’t need a production crew, huge budget, actors, or special skills. You can grow your business and reach more people by creating inexpensive, high-impact videos, simply just on your phone. 
 
Pre-recorded vs live content 
 
Live and pre-recorded content offer unique value to the viewer and can increase engagement depending on how you run it. 
 
When deciding whether your video should be live or pre-recorded, consider what you want to achieve. Are you trying to engage your audience or present information? Is expressing your brand’s authenticity more important, or creating a wow factor? Does the content require mobility or a professional and polished delivery? 
 
 
Facebook groups are a strong marketing tool, allowing you to attract new customers and engage current ones with exclusive content, community, and support. These groups are a place to communicate about shared interests with certain people. You can create a group for anything, e.g., your family reunion, your after-work sports team, or your book club. 
 
With the power of Facebook groups for business, brands have an opportunity to build communities and long-lasting relationships with customers. As you have access to Facebook’s 2.41 billion active monthly users. 
 
There are three types of privacy settings to choose from for your Facebook group; Public, Private and Private and hidden. 
 
Public 
 
With a public Facebook group, anyone can see what members post or share. Any user who has a Facebook account can see the list of members, admins and moderators. 
 
 
Are you winning business on a weekly basis through social media? 
Most people don’t win business from social media because they don’t have time, don’t know what to post, don’t know when to post, don’t know how often to post, and simply lack the discipline to post regularly. 
 
Social media is vital for a business as it increases the brands awareness, builds up your credibility and brand online. As well as drives traffic off social media to your website. 
 
Creating a social media strategy is essential if you want to win business consistently. 
 
This blog covers everything from why you’re currently not winning business through social media, and the four simple steps to create your strategy. 
 
 
Facebook engagement is important, as it can help extend organic reach. 
 
Engagement helps boost your News Feed placement based on the Facebook algorithm. Likes and shares expose your posts to your audience’s extended network. 
 
Ultimately, engagement indicates that your audience is well engaged. An engaged audience that wants to interact with your brand is something every marketer should aim for. 
 
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. 
 
The most common examples are reactions such as likes, comments and shares, but it can also include saves, viewing a video or clicking on a link. 
 
 
 
TIME IS PRECIOUS 
 
Previously I did a poll asking what barriers stood in the way of people posting consistently on social media and time was a big reason. We get so busy doing the job we do that we forget to have a social media presence running as well. Having a social media presence is a major way to keep brand awareness and continue the supply of leads, enquiries or sales 
 
To maximise your time effectively you have a few options. Firstly find the time - schedule time into your diary and write your weeks worth of posts in one go and then schedule them to go out over the week. By doing the whole weeks worth in one go you make the most of the time and its blocked out in your diary every week. 
Secondly you get someone else to do it for you. This ensures the work is done and you don't have to worry about it at all. Complete peace of mind. Just ensure the person you outsource to provides quality 
 
So which one would works best for you? 
 
Personality captures the heart ❤ 
 
Bring a little personality to your business 
 
We all know the phrase "people buy from people" but yet businesses still refuse to add any personality to their marketing and social media 
 
True relationships, connections and trust is built through the "human" side of your marketing 
 
So how can you add personality to your social media business pages? 
 
1. Tell stories that draw your audience in, giving an inside sneak peak of everyday life 
 
2. Video content - Both pre-recorded and live video help people see you in a true light and showcase your personality 
 
3. Visual content with you in the picture helps show off who you are and make you memorable 
 
4. Ensure your content matches your personality. Don't write in a different tone to how you actually are or you'll put people off 
 
5. Add some humour where relevant to show you are friendly and approachable 
 
These are just a few ways personality can be added to your business socials which will make it much easier for your audience to know, like and trust you 
 
"Beauty attracts the eyes but personality captures the heart" 
 
5 TIPS TO DEAL WITH A KEYBOARD WARRIOR 
 
No matter how perfect you are at communicating or how perfect your product is; as your business or influence grows you attract more people and therefore you are more likely to run into a keyboard warrior. 
 
HAVE EMPATHY 
 
This is a hard one - but you know what; if you try to see things from their perspective, it does NOT mean you have to agree. It will help you in your reply 
 
It's easy to feel the need to defend yourself However, when it comes to the internet; it is better to keep calm. 
With 'do not engage' I am not saying ignore it completely (although - why not?!) but if you feel the totally understandable need to reply then do it with grace and avoid ANY words which could be interpreted as an attack. 
 
STAY CALM 
 
Rant and rave to the people around you about it but online to the person OR talking ABOUT the person in groups; stay calm 
 
STAY AWAY FROM DRAMA 
 
Some people just WANT drama, they need it in their life. So no matter how calm and collected you respond they will take their response overboard no matter what. 
 
With organic reach dropping from business pages and companies beginning to panic about reaching customers we ask has Facebook damaged your business leads? Have your enquiries dropped and has it affected your use of the social network? 
 
Firstly, as a business you cannot afford not to be on Facebook. The statistics don’t lie. Facebook has 2 billion active users every month and 70% of customers hear about a new business first on the social network. 60% of people polled on Facebook said they would visit a FB business page before the business bricks and mortar location with 80% more likely to buy if you have a positive Facebook presence 
 
So what can you do in your business to make effective use of Facebook? 
 
Many businesses create a Facebook page in the hope of leveraging a large amount of engagement which will drive leads, referrals and ultimately sales. Unfortunately, this doesn’t work, and with organic reach sitting at an all-time low of around 2%, many business owner’s pages fail and they stop posting valuable content. Facebook’s push towards a more social experience for users has meant that the main benefit of a business page is the ability to run paid ads which will put your sales message directly in front of your target audience. Without an advertising budget the majority of Facebook business pages fail to engage with consumers and end up abandoning Facebook all together 
 
So should we just give up or is there another option? 
 
It’s now more important than ever to ensure you have a social media presence for your business. The business world has changed and online activity is more important than ever. 
 
Facebook has over 2.7 billion monthly active users and over 1.8 billion of those are active on Facebook every single day. With this in mind I still get told that “Facebook doesn’t work for B2B businesses”. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your marketing channels 
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