Posts tagged “Facebook Engagement”

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How To Increase Your Facebook Engagement

Posted on 8th March 2024

Facebook is one of the most popular platforms to use for those looking to market their business on social media.

With over 3 billion active users, Facebook gives you the opportunity to reach an audience you wouldn’t usually find if you’re not engaging with the digital side of marketing. It’s a huge platform allowing you to bring in the sales and audience you dream of.

Getting engagement helps to boost your posts, create a loyal base of customers and followers and puts you as an industry lead.

Here’s how you can increase your Facebook engagement.

Engage Customers With The Ideal Facebook Business Page

Posted on 9th February 2024

When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success.

It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do.

Here’s how you can engage customers with an ideal business page on Facebook.

A Guide To Facebook Retargeting Campaigns

Posted on 19th January 2024

Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client.

77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching.

Here’s your guide to Facebook retargeting campaigns.

Getting Started With Facebook Ads in 2024

Posted on 4th January 2024

Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media.

If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier.

Here’s how to get started creating Facebook Ads.

How To Promote Your Business On Facebook

Posted on 16th November 2023

When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following.

Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online.

Here’s how you can use Facebook to promote your business on social media…

Facebook Ads: Tips On How To Create Ads That Perform

Posted on 2nd November 2023

Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy.

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month.

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad.

Top Social Media Marketing Tips For Facebook

Posted on 8th September 2023

When you look to promoting your business using social media, Facebook is a platform many will turn to in order to build an audience, reach their target audience and grow their following.

Facebook is a great site to use, with many tools available for business owners to get to grips with and take advantage of if they want to see their social media marketing efforts flourish.

Here are some top tips on how you can use Facebook for your social media marketing.

Facebook Ad Formats: Choosing the Right Format for Your Campaign

Posted on 17th August 2023

When you create a Facebook Ad, you’ll have the option to use different ad formats to sell your product and really reach out to your audience with an ad that’s sure to impress them and hook them in.

Knowing what kind of ad format that works for your audience can take some time, but often some ads lend themselves better to some businesses and industries than they do others.

Here are the different types of ad formats, and how you can choose whether they’d be right for your business’ advertising.

Social Media & Digital Marketing July 2023 Roundup

Posted on 27th July 2023

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of.

Let’s take a look at the latest updates for July 2023….

Meta Launches Threads

The biggest news from July is the launch of Meta’s new social media app, Threads.

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout.

The Power Of Facebook Retargeting: How To Bring Back Lost Customers

Posted on 14th July 2023

If you’ve found that you’re losing customers before they make purchases, it can be demoralising and feel like your marketing efforts aren’t working. This isn’t necessarily the case.

Through the power of Facebook retargeting, you can bring back the customers you’ve lost, and get them purchasing from your business. Research suggests that 97% of customers will leave a website without making a purchase on their first visit – therefore becoming lost customers. You can however retarget these people via social media – and Facebook is a great tool to use to do this.

Facebook Ad retargeting allows you to find the customers that originally didn’t purchase from you, and get your business back out in front of them.

Here’s how to bring back lost customers using the power of Facebook Retargeting.

How to Run Successful Facebook Ad A/B Tests

Posted on 6th July 2023

Running a Facebook Ad campaign is a great way to attract more business. However, if you’re starting from scratch, it can be difficult to know exactly what to do to make your ad attractive to your target audience so that they interact with it.

Instead of going all in with one ad and risking a potential failure, Facebook allows you to do A/B testing so you can see what kind of ad campaign is the most suitable for you.

Here’s how to run a successful Facebook Ad A/B Test.

Social Media & Digital Marketing June 2023 Roundup

Posted on 29th June 2023

We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities.

Here’s the latest updates in the world of social media this month….

Instagram Tests AI Chatbot in DMs

Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions.

Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.”

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