Posts tagged “Analytics”

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Reach vs Impressions: Which Is More Important?

Posted on 19th April 2024

If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’.

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying.

Here’s more information on reach vs impressions.

Creating the Perfect Digital Marketing Strategy

Posted on 12th January 2024

When you set out to market online, you’ll need a detailed, well thought out and considered strategy for your digital marketing. When you have this, you’ll have a way to really fine-tune the elements that are needed to bring your digital marketing to the next level and put your business at the forefront of your industry for social media success.

Here’s how you can create the perfect digital marketing strategy.

Why Social Media Analytics Are Important For Your Business

Posted on 21st July 2023

Analytics are an important metric that help you improve your marketing strategy and know exactly how your business is performing on social media.

Your social media analytics allow you to see how well you’re matching up to your business goals, proving your ROI, and aiding with making decisions to increase your business’ performance.

Here is why your analytics are important for your business.

Social Media Advertising: Tips For Optimising Your Ad Campaigns

Posted on 30th June 2023

If you’re advertising on social media, then you’ll need to make sure your ad campaigns are working at their maximum potential for your goals.

Optimising your campaign is the first step in ensuring success – if you market to the correct audience, then you’ll be able to draw in customers and increase the success of your business.

Here are some tips you can use to optimise your ad campaigns.

Use Multi-Channel Campaigns

Multi-Channel Campaigns allow you to increase your exposure. By advertising on more than one platform, you can reach more of your audience – research by Business 2 Community found that multi-channel customers will spend 3-4 times more than the average single-channel customer. This means that by increasing your ad reach to more than one channel, you’ll be able to convert more customers and earn more revenue.

How To Create A Successful Social Media Marketing Strategy

Posted on 16th June 2023

Any business planning on using social media to promote themselves needs to have a social media marketing strategy.

This strategy is what the business and its employees would follow when it comes to social media content and management. Without having a clear and well-thought-out strategy, businesses can run into trouble, and see their social media marketing efforts fail.

Here is how you can create a successful social media marketing strategy.

Know Your Goals

What are you aiming to achieve? Knowing your goals is the first step in creating your strategy. This is what your strategy will be based around, and without knowing your goals you won’t be able to measure your success or return on investment.

Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates

Posted on 17th March 2023

If you’re sending emails to your clients, you’ll want them to open them. However, there are many reasons why your open rate and clickthrough rate is low when it comes to your email marketing, which if optimised, could really provide you with another platform that brings you success.

If you’ve been struggling with your email marketing, then here are some simple tips that can help to improve your open and clickthrough rate.

How to Increase Your Organic Social Media Reach

Posted on 8th March 2023

Organic Traffic has started to see a decrease on social media due to changes in algorithms, paid promotions and social media SEO keeping your content displayed to a small percentage of your followers until it starts attracting engagement.

This doesn’t mean however that getting organic social media reach is an impossible task for your business, after all, many small businesses can’t prioritise or afford to use paid services to boost their reach and engagement.

Here’s some ways how you can increase your organic social media reach.

How To Check Your Facebook Ads Performance

Posted on 12th January 2023

When you create and post your ads on Facebook, your main goal and strategy is usually to convert those who view it into a customer or client of your own.

However, you need to know if your ads are performing so you can gain an insight into how well they’re doing and if anything needs changing.

If you don’t know how to check the performance of your Facebook Ads, here’s what you need to be looking at and reviewing.

The Best Times To Post On TikTok

Posted on 11th November 2022

TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience.

With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media.

As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform?

Here are the best times to post on TikTok.

Use Your Insights

Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you.

How To Review and Audit Your Social Media Posts

Posted on 4th November 2022

If you’ve never done a social media audit before, the idea of it can be quite daunting to get your head around. You need to understand how all of your platforms are performing and how they fit with the strategy you set out at the beginning of your businesses journey on social media.

If you need help with a social media audit then not to worry – here’s all the information you need in order to create a valuable, insightful social media audit that will help you build your following and your social media success.

What Social Media Accounts Does Your Business Have?

Firstly, you need to make sure you list all your social media accounts. Make sure you do a search for these accounts on each platform too so you can see if there’s anyone impersonating you. If so, you’ll need to report it and get it taken down.

You also need to make sure you’re keeping track of your log-ins, so you’ll be able to easily access these accounts, even the ones you may not be using.

Listing your social media accounts will help you discover platforms that may be worth you launching on, so you can expand your following and client base.

Top Social Media Scheduling Tools To Save You Time

Posted on 2nd September 2022

When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement.

However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment.

A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too.

What Are Scheduling Tools?

Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself.

Why Consistency Is Vital To Your Social Media Marketing Success

Posted on 19th August 2022

Consistency when marketing on social media is vital if you want to see growth, and turn your social media into a successful avenue for you to sell products and reach new customers.

Without consistent posting, your audience can get confused as to why you’ve not posted, or could be overwhelmed by a volume of posts. But your consistency doesn’t just end at posting – it also includes your brand voice, the way you respond to people and your overall branding with things such as graphics and videos.

Here are the reasons why consistency is important on social media..

Brand Recognition

By staying consistent on social media, your brand will begin to be recognised. You’ll stay in the minds of your audience if you’re posting at the optimal times on the days that they’re most active, helping them to recognise you and remember your brand.

Brand recognition is important, because you’ll want to be the brand people go to before competitors. Staying consistent with your online marketing will help you do this.

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