Posts tagged “Engagement”

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Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates

Posted on 17th March 2023

If you’re sending emails to your clients, you’ll want them to open them. However, there are many reasons why your open rate and clickthrough rate is low when it comes to your email marketing, which if optimised, could really provide you with another platform that brings you success.

If you’ve been struggling with your email marketing, then here are some simple tips that can help to improve your open and clickthrough rate.

Telling Stories Through Social Media Posts And Why It’s So Powerful

Posted on 15th March 2023

On your social media, you have the ability to tell stories to your audience that will get them engaged, allow them to learn more about your business and communicate you message and business values.

Stories aren’t just limited to what we read in books or watch in films, they’re powerful narratives that help to convey information to an audience and inspire them

Social Media storytelling allows you to tell stories about a product, service, your brand – whatever you deem necessary to captivate the audience’s attention. You’ll be able to tell your followers what your brand is all about in a way that isn’t just a sales pitch.

Here’s why telling stories on social media is so powerful.

How to Build and Grow a Successful Facebook Group

Posted on 10th March 2023

Building your own Facebook Group around your business is a great way to boost your presence on the platform and really retain those loyal followers.

Starting your Facebook Group means you need to find ways to help it grow into something that works successfully for your business – especially if social media marketing is a huge part of drawing in customers for your products and services.

Facebook Groups offer you a wide range of opportunities to expand your network, offer exclusives to group members and build stronger relationships with your followers.

Here’s how to build and grow a successful Facebook Group.

Content Ideas that will Engage your Audience on Social Media

Posted on 3rd March 2023

If you’ve started a social media account for your business, you’re going to need content that gets the audience to engage. Your content must be relevant, and if you’re designing graphics alongside it, they must have some relation to your brand’s style, colour and have a design that stands out from other businesses in your industry.

Content must bring value to your audience, show your industry expertise, and be 100% original to your business’ social media.

If you’re struggling for content, here are some ideas that will engage your audience and get them interacting with your social media.

How To Create A Facebook Business Page

Posted on 1st March 2023

A Facebook Business Page is a great tool to use if you’re looking to set yourself up on social media. You’ll have everything you need to grow your business on Facebook at your fingertips, including access to things such as Facebook Ads and Facebook Shop, which can prove vital to your success in future.

Facebook has over 2.9 Billion monthly users, therefore using it to promote your business, and doing it right, can have great rewards for you.

Here’s how to create a Facebook Business Page.

How To Use Twitter Effectively For Your Business

Posted on 22nd February 2023

Twitter is a great platform to use if you’re looking to market your business on social media.

On the surface, Twitter may not be your number 1 choice for social media marketing, but it has some great tools that can really boost the visibility of your business.

Here’s how you can effectively use Twitter for your business.

Social Media and Digital Marketing Roundup

Posted on 9th February 2023

We’ve seen some new updates in the world of digital marketing and social media since the beginning of the new year, so let’s take a look at all the latest news and trends!

Instagram Update

In February, Instagram will update their home screen in order to ‘focus on simplicity’, according to CEO Adam Mosseri. Whilst the shop will remain, the tab will disappear. They’ll also be ensuring there’s a better balance for images and videos, compared to last years push for more video-style content.

How To Check Your Facebook Ads Performance

Posted on 12th January 2023

When you create and post your ads on Facebook, your main goal and strategy is usually to convert those who view it into a customer or client of your own.

However, you need to know if your ads are performing so you can gain an insight into how well they’re doing and if anything needs changing.

If you don’t know how to check the performance of your Facebook Ads, here’s what you need to be looking at and reviewing.

How To Write Headlines To Hook In Your Audience

Posted on 5th January 2023

So, you’ve written a blog – but how will you get people to read it? Sure, sharing it on your social media may get you a few clicks, but you need to be able to attract visitors from elsewhere. Take search engines for example – how will you get a potential customer/client to click onto your blog over your competitors posts?

You need a catchy headline that will hook them in.

If you don’t know how to create a headline, then don’t worry. Here are some things you can do and put into practice with your future blogs to get more visitors and engagement.

How To Build An Audience For Your Business On TikTok

Posted on 9th December 2022

Ever since the launch of TikTok in 2018, the platform has changed the social media world. TikTok has been increasing in popularity with content creators and brands looking to increase their reach, brand awareness and audience size. So, if you are looking to use TikTok for your business, now is the perfect time.

When used right, TikTok can help you gain access to a huge audience, given that there are over 1 billion monthly active TikTok users, and that number is only growing.

TikTok is a short form video content platform, used to inspire, bring creativity and joy to its users. Video content has shown huge benefits to many businesses, so using TikTok is a great way to get your video content in front of more eyes. In addition, TikTok’s playful nature can allow you to connect with your audience in a different way. You can share a bit more of the heart of your business with fun behind the scenes videos, tutorials and even hopping on a dance trend or two.

The Best Times To Post On TikTok

Posted on 11th November 2022

TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience.

With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media.

As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform?

Here are the best times to post on TikTok.

Use Your Insights

Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you.

How To Review and Audit Your Social Media Posts

Posted on 4th November 2022

If you’ve never done a social media audit before, the idea of it can be quite daunting to get your head around. You need to understand how all of your platforms are performing and how they fit with the strategy you set out at the beginning of your businesses journey on social media.

If you need help with a social media audit then not to worry – here’s all the information you need in order to create a valuable, insightful social media audit that will help you build your following and your social media success.

What Social Media Accounts Does Your Business Have?

Firstly, you need to make sure you list all your social media accounts. Make sure you do a search for these accounts on each platform too so you can see if there’s anyone impersonating you. If so, you’ll need to report it and get it taken down.

You also need to make sure you’re keeping track of your log-ins, so you’ll be able to easily access these accounts, even the ones you may not be using.

Listing your social media accounts will help you discover platforms that may be worth you launching on, so you can expand your following and client base.

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