How To Build An Audience For Your Business On TikTok
Posted on 9th December 2022
Ever since the launch of TikTok in 2018, the platform has changed the social media world. TikTok has been increasing in popularity with content creators and brands looking to increase their reach, brand awareness and audience size. So, if you are looking to use TikTok for your business, now is the perfect time.
When used right, TikTok can help you gain access to a huge audience, given that there are over 1 billion monthly active TikTok users, and that number is only growing.
TikTok is a short form video content platform, used to inspire, bring creativity and joy to its users. Video content has shown huge benefits to many businesses, so using TikTok is a great way to get your video content in front of more eyes. In addition, TikTok’s playful nature can allow you to connect with your audience in a different way. You can share a bit more of the heart of your business with fun behind the scenes videos, tutorials and even hopping on a dance trend or two.
To build the best audience for your business on TikTok to increase your reach, brand awareness and audience size, its it important you read the following:
Figure Out Your Target Market
Figuring out who your audience is will allow you to find a good niche to fit your videos into, resulting in a stronger following of people who are interested in your content. If you don’t have a niche or any generic category to fit into, people will be confused as to what your account is for.
Be Consistent
Consistency is KEY! When you do find your target market, make sure that you are consistent in your content and posting schedule. Additionally, you should also be consistent in the littlest things, like using the same fonts, filters, and colours. This way, your audience will start to recognise and then remember your brand.
Engage
When you engage with individuals on TikTok and they engage with your posts, the algorithm notices that a lot of people are interacting with your account and will boost it.
An effective way to increase your engagement is when you post a video, make sure that you are also putting a call to action at the end. This can ask the audience to comment, like, or even share your video if they enjoyed it. This can really help to boost the rate of engagement on your page.
You can also take time to respond to people in the comments to really make your audience feel like you care about them, which will bring you more followers.
Post On Other Social Media Platforms
You can also gain followers on TikTok by spreading your content to other social media platforms, such as Facebook, Instagram and LinkedIn.
Use Hashtags
Hashtags are a great way to gain followers. Hashtags also tell the TikTok algorithm what your video is about. This means that the algorithm can categorise your video and send it out to people who are actually interested in your content. To help the algorithm, you should use about three to six hashtags on each video. If you also use hashtags that are trending, you can send out your video to reach a whole lot of new people and gain followers in just a short amount of time.
TikTok is here to stay and will continue to grow. So, if you are still not using it for your business, you are missing out on tons of potential brand awareness, revenue and engagement.
Need further advice?
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence
Tel: 07963216248
Email: chris@chrislondononline.co.uk
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Tagged as: Engagement, TikTok
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