Social media engagement is highly important if you want your business page to grow. It helps to boost your posts in the algorithm for more potential customers to see them, and shows you that you’re heading in the right direction with your content. 

 

Engagement also helps you to build meaningful relationships with your customers, as you’ll be able to reply to their comments and messages and start conversations. It acts as a great tool for you to discover how your business is doing, and the growth that it’s achieving. 

 

Engagement is when someone interacts with a piece of content you made, whether it’s liking, sharing, commenting or even clicking links and hashtags – any action they take on your post is an engagement. 

 

However, some businesses find it difficult to gain engagement, especially when they first start out. Attracting an audience from scratch who will engage with you isn’t easy, neither is trying to keep your engagement high if your growth has slowed down. 

 

Here are some ways you can improve and increase your engagement. 

Your social media bio tells people in a short summary about your business. You need to sum up what your business is about, along with adding a bit of personality to draw people in. Striking the right balance will help you appeal to your chosen target audience whilst giving them some basic details about the nature of your business. 

 

But how do you write the perfect social media bio? Here are some tips that you can follow. 

 

 

Who is your target audience? You have to ask this question with everything you create or write, as these are the people you need to appeal to the most. 

Your brand voice needs to be reflected in your bio – if you’re humorous, the use humour. If you’re more professional, keep your bio a little more straight forward. From your research, you’ll know what your audience requires from you to get them engaged and excited about your business, your products and your services. Make sure this is reflected in your bio. 

When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement. 

 

However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment. 

A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too. 

 

 

Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself. 

Consistency when marketing on social media is vital if you want to see growth, and turn your social media into a successful avenue for you to sell products and reach new customers. 

 

Without consistent posting, your audience can get confused as to why you’ve not posted, or could be overwhelmed by a volume of posts. But your consistency doesn’t just end at posting – it also includes your brand voice, the way you respond to people and your overall branding with things such as graphics and videos. 

 

Here are the reasons why consistency is important on social media.. 

 

 

By staying consistent on social media, your brand will begin to be recognised. You’ll stay in the minds of your audience if you’re posting at the optimal times on the days that they’re most active, helping them to recognise you and remember your brand. 

 

Brand recognition is important, because you’ll want to be the brand people go to before competitors. Staying consistent with your online marketing will help you do this. 

 

As a business owner, you’ll probably create strategies for your social media sites such as Facebook and Instagram, but have you created one for LinkedIn? 

 

LinkedIn can help you make lasting business connections and find clients in the corporate world. You need to make sure your content strategy on LinkedIn is appealing to business owners so that you can create a network that is invested in what you do and provide. 

 

 

B2B Marketing is Business-To-Business Marketing. This means you’re engaging with people already in Business, and that probably have some idea already about your current industry, including successful products, competitors and what is currently trending. 

With the rise of social media, many businesses don’t consider email marketing to be an important thing that they need to do when they start out. However, Email Marketing can provide you with the tools and opportunities to increase sales and your reach, especially to those of your target audience who may not use social media. 

 

Why exactly is email marketing so important for small businesses? 

 

 

With emails, you’ll be able to keep your audience updated on new items, sales and deals that you’re running for your products. Emails can be accessed at any time on any device, so it doesn’t matter as much as social media when you’re sending your emails, as they’ll be waiting to be opened in an inbox of your target customer, instead of having to hit when there’s activity on a social media algorithm. 

Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 

 

Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. 

So, you have your businesses social media set up, and now you need to make an impression. Social Media posts can help you to sell and advertise your products to a larger group of people who may otherwise have never come across your business. 

 

Creating a social media strategy will help you with marketing your business online to the correct audiences that you’ve identified as good for your business, and a big part of that marketing is the content that you’re posting. Your content needs to speak to your audience, and if it doesn’t, you won’t be getting the engagement or potential sales that you desire from your social media. 

 

Here are some tips on how to write social media posts that sell.  

 

 

You need to research your audience and their interests before you create any content, whether that be the post copy, graphics or video content. What are they currently engaging with? It always helps to look at competitors who have similar audiences to the one you plan to target to see how they are getting engagement from their followers. You can also use this research to capitalize on areas that your competitors may not be the strongest in, and implement them into your posts. 

Keeping on top of your insights and analytics on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 

 

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 

 

 

Insights provide you with the knowledge of how you’re performing on your social media pages. It gives you the opportunity gain an understanding of what posts are doing well, where your audience is from along with other audience demographics such as gender and location, and how many people your posts are reaching and how many of those people are engaging. These are all key factors to planning or editing your marketing strategy to be able to successfully run a business page on a social media platform. 

 

Email Marketing campaigns are great ways to reach your audience directly and promote your service. Emails are personal, and people who have chosen to sign up to your lists are likely to listen to you. But where do you start? How do you get people to sign up? The process can take a long time to get right when you first start, but if you follow these tip’s you’ll begin to see your mailing list grow quicker than you would if you were figuring everything out for yourself. Let’s take a look at the ways you can create a successful email marketing campaign for your business. 

 

Firstly, you need to grow your email list. You can do this by asking for people to sign up when they enter your website for the first time, and offer potential discounts for their first purchase. Many companies do this in order to retrieve someone’s email, and increase sales. You can create a private Facebook group and ask for people to give their email on the questions you ask when they request to join so you can contact them, but make it optional. On Instagram, show snippets of content people might receive if they sign up to your email, and direct them to a link in your bio so they can join your mailing list. 

 

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 

 

 

Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 

 

Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention but short enough to leave them wanting more. 

 

 

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media. 

 

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 

 

 

If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your