2023 is right around the corner, so it is time to start thinking about your social media plan! 

 

Social media is one of the most important tools for your business. It is how we engage and build trust with our audience. Attracting more customers, building brand awareness and generating more leads is essential for a successful business. 

 

What is a social media plan? 

 

A social media plan is a detailed strategy that outlines the steps to achieve your social media marketing goals. This plan contains everything from your list of social media channels and promotion tactics to the metrics you will track. Without a social media plan, you will have no way to organise what your audience will see and when they will see it. Planning your social media posts and campaigns in advance will help save you time and create a consistently strong digital presence across all your social media marketing channels. 

Ever since the launch of TikTok in 2018, the platform has changed the social media world. TikTok has been increasing in popularity with content creators and brands looking to increase their reach, brand awareness and audience size. So, if you are looking to use TikTok for your business, now is the perfect time. 

 

When used right, TikTok can help you gain access to a huge audience, given that there are over 1 billion monthly active TikTok users, and that number is only growing. 

 

TikTok is a short form video content platform, used to inspire, bring creativity and joy to its users. Video content has shown huge benefits to many businesses, so using TikTok is a great way to get your video content in front of more eyes. In addition, TikTok’s playful nature can allow you to connect with your audience in a different way. You can share a bit more of the heart of your business with fun behind the scenes videos, tutorials and even hopping on a dance trend or two. 

 

As we move into the new year, it is time to start thinking about the social media trends that will dominate 2023. 

 

Social media is steadily growing, with over 4.74 billion active users, which is a boost of 4.2% compared to the number of users reported the previous year. That means 59.3% of the world population is active on social media. 

 

By keeping a close eye on the latest trends and understanding how they might impact your business, you can stay one step ahead of the competition, make a lasting impact, increase your brand visibility and maximise your results. 

When promoting your business, you want to get in front of as many people as possible. With over 2.85 billion active users worldwide Facebook is one of the largest social media platforms. Facebook has gained a significant amount of popularity to become the most widely used online platform for advertising and marketing. 

 

When used effectively Facebook advertising offers huge benefits to fit your unique needs. With various types of Facebook ads and multiple ad objectives to choose from, the flexibility of Facebook advertising for your business is diverse which helps in offering massive advantages to your business in becoming a highly successful. 

 

Advertising on Facebook allows you to reach audiences based on different demographic and psychographics, such as; location, age, gender, interests, income, job title, upcoming life events, and many more factors to narrow down your target customer for your business that is quite important for designing your advertisement campaign. 

 

With over 800 million users, finding your target audience on LinkedIn can be a daunting prospect. However, you will be able to discover them by using LinkedIn’s search feature. 

 

LinkedIn’s search feature helps you to narrow down who you’re searching for with the many categories they have on offer. From location to current company, you can connect with the people that will add real value to your business as a whole. 

 

Here’s how to use LinkedIn search in order to find your target audience. 

 

 

If you’re not looking to follow businesses, then targeting your search by the ‘people’ category will help you discover a list of people related to your search term. 

 

 

 

TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience. 

 

With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media. 

As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform? 

 

Here are the best times to post on TikTok. 

 

 

Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you. 

 

If you’ve never done a social media audit before, the idea of it can be quite daunting to get your head around. You need to understand how all of your platforms are performing and how they fit with the strategy you set out at the beginning of your businesses journey on social media. 

 

If you need help with a social media audit then not to worry – here’s all the information you need in order to create a valuable, insightful social media audit that will help you build your following and your social media success. 

 

 

Firstly, you need to make sure you list all your social media accounts. Make sure you do a search for these accounts on each platform too so you can see if there’s anyone impersonating you. If so, you’ll need to report it and get it taken down. 

 

You also need to make sure you’re keeping track of your log-ins, so you’ll be able to easily access these accounts, even the ones you may not be using. 

 

Listing your social media accounts will help you discover platforms that may be worth you launching on, so you can expand your following and client base. 

 

 

 

Many business owners have heard about the importance of using Facebook. Whether you are a business who already integrates online marketing into your campaigns, or you are just starting to use social media in your business, there are always new facts to learn, in order to build a following, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads. 

 

To learn more about how to use Facebook for business, keep reading on as we are going to discuss the top 5 do’s and don’ts. 

 

 

Selecting a campaign goal is the first step you take when setting up Facebook Ads. There are currently 11 different Facebook campaign objectives available and deciding on the appropriate campaign is one of the most challenging parts of the process. The objective you select conveys information to Facebook about your campaign goals and what action you want people to take after they have seen your ad. 

 

Facebook breaks objectives up into three categories; awareness, consideration and conversion, with various options under each, as shown below: 

One of the most important things you can do when your start growing a social media audience is build trust in your business. Without trust, your audience may not engage with your business. If they don’t feel like they believe in your business or your products/services then they won’t be making purchases and becoming a part of your audience. 

 

A survey by PwC found that 35% of respondents noted ‘trust in a brand’ as a top 3 reason that influences their purchasing decision. Therefore, it’s important that you build this trust with your customers as soon as possible. 

 

Here are some tips that will help you build trust on social media. 

 

 

How good is the content you’re posting? Your content needs to have some value if you want to build trust with your audience. 

 

In order to start creating high quality content, you need to make sure you understand your audience. What do they like, what are they engaging with on social media, what are their interests etc. If you understand who your audience are, you’ll be able to create content that is perfectly targeted towards them. 

 

 

Facebook groups are a place to communicate about shared interests and express opinions with certain people. Groups let people come together around a common cause, issue, or activity to organise, express objectives, discuss issues, post photos, and share related content. Any individual can create and manage a Facebook group, you can even join up to 6,000 other groups. 

 

Having a successful group will allow you to share your knowledge and expertise, as well as provide a more personal engagement to your members, drive focused attention to a call to action, build trust by providing value and receive immediate feedback from polls and questions. 

 

Social media engagement is highly important if you want your business page to grow. It helps to boost your posts in the algorithm for more potential customers to see them, and shows you that you’re heading in the right direction with your content. 

 

Engagement also helps you to build meaningful relationships with your customers, as you’ll be able to reply to their comments and messages and start conversations. It acts as a great tool for you to discover how your business is doing, and the growth that it’s achieving. 

 

Engagement is when someone interacts with a piece of content you made, whether it’s liking, sharing, commenting or even clicking links and hashtags – any action they take on your post is an engagement. 

 

However, some businesses find it difficult to gain engagement, especially when they first start out. Attracting an audience from scratch who will engage with you isn’t easy, neither is trying to keep your engagement high if your growth has slowed down. 

 

Here are some ways you can improve and increase your engagement.