LinkedIn is a great platform for building relationships, especially for B2B marketers. It is a platform that lets you connect with likeminded people in your industry and sector, which not only helps you make connections but also helps your business build a strong and supportive network of industry professionals. 

 

If you’re looking to reach out on LinkedIn, here are some ways you can build relationships with other users on the platform. 

 

We’ve seen some new updates in the world of digital marketing and social media since the beginning of the new year, so let’s take a look at all the latest news and trends! 

 

 

In February, Instagram will update their home screen in order to ‘focus on simplicity’, according to CEO Adam Mosseri. Whilst the shop will remain, the tab will disappear. They’ll also be ensuring there’s a better balance for images and videos, compared to last years push for more video-style content. 

 

Twitter is a great platform to use if you want to see growth for your business. With it’s fast-paced nature, it is, of all social media, the best place to grow a following in a quick amount of time. 

 

But how do you ensure that the follower you’re gaining are valuable to your business? 

 

Curating your Twitter Business profile to target your specific audience takes more than just creating a profile, adding in your information and posting a few tweets here and there. You need to make sure you’re consistent on Twitter to ensure you’re getting the results you desire from the audience you would most like to target. 

 

Here are some ways how you can grow your Twitter following. 

 

 

 

 

Instagram is a great platform for e-commerce. If you’re creating content that is engaging and getting you some great interaction from your audience, the next step may be to sell on Instagram as a platform itself. 

 

If you’re looking to sell on Instagram, or have started but aren’t seeing results, here are ways you can boost your sales strategy to get more conversions via Instagram. 

 

 

Getting your business some great graphics, copy and marketing strategies for social media are ideal ways to set yourself up for success, but without the perfect social media profile, you won’t bring in that loyal customer base and following that you desire. 

 

Your profile needs to advertise your business to your audience in the best way possible. It will often be the first thing the audience will see when they find your business, or the first thing they’re greeted with when they click through from a promoted post or ad. 

 

If you don’t know how to make the perfect social media profile for your business, here are some top tips to help you get started. 

 

 

 

 

Instagram reels have become a huge part of marketing yourself on Instagram. They work like TikTok’s do – often short videos, made for many purposes, that bring in engagement to a user’s profile. 

 

Your business can take advantage of the reels feature to market your business in a way that isn’t just static grid posts or Instagram stories. 

 

If you want to create Reels but don’t know where to start, here are some tips on how to create engaging Reels for your business’ Instagram. 

 

 

When you create and post your ads on Facebook, your main goal and strategy is usually to convert those who view it into a customer or client of your own. 

 

However, you need to know if your ads are performing so you can gain an insight into how well they’re doing and if anything needs changing. 

 

If you don’t know how to check the performance of your Facebook Ads, here’s what you need to be looking at and reviewing. 

 

For business owners looking to grow their customer base, Facebook Ads is a great tool. 

 

With the right strategy and management, you can reach your target audience quickly and efficiently. 

 

However, without proper management, you could be wasting time and money on campaigns that won't get you any results. 

 

Let's look at how to effectively manage your Facebook Ads. 

 

 

So, you’ve written a blog – but how will you get people to read it? Sure, sharing it on your social media may get you a few clicks, but you need to be able to attract visitors from elsewhere. Take search engines for example – how will you get a potential customer/client to click onto your blog over your competitors posts? 

 

You need a catchy headline that will hook them in. 

 

If you don’t know how to create a headline, then don’t worry. Here are some things you can do and put into practice with your future blogs to get more visitors and engagement. 

 

TikTok is one of the world's largest social media platforms, with billions of monthly active users, spending a daily average of 95 minutes on the platform. 

 

Getting a video onto the For You Page (FYP) is the best way to increase your views and draw attention to your business, products or lifestyle. The For You Page is a search feed where you can view an endless stream of trending videos, curated for you based on your interests and past videos you have engaged with. 

 

So, what can your business do to easily create viral content and get one of your videos on the For You Page? Below are our top six tips to help your business hack the TikTok algorithm: 

2023 is right around the corner, so it is time to start thinking about your social media plan! 

 

Social media is one of the most important tools for your business. It is how we engage and build trust with our audience. Attracting more customers, building brand awareness and generating more leads is essential for a successful business. 

 

What is a social media plan? 

 

A social media plan is a detailed strategy that outlines the steps to achieve your social media marketing goals. This plan contains everything from your list of social media channels and promotion tactics to the metrics you will track. Without a social media plan, you will have no way to organise what your audience will see and when they will see it. Planning your social media posts and campaigns in advance will help save you time and create a consistently strong digital presence across all your social media marketing channels. 

Ever since the launch of TikTok in 2018, the platform has changed the social media world. TikTok has been increasing in popularity with content creators and brands looking to increase their reach, brand awareness and audience size. So, if you are looking to use TikTok for your business, now is the perfect time. 

 

When used right, TikTok can help you gain access to a huge audience, given that there are over 1 billion monthly active TikTok users, and that number is only growing. 

 

TikTok is a short form video content platform, used to inspire, bring creativity and joy to its users. Video content has shown huge benefits to many businesses, so using TikTok is a great way to get your video content in front of more eyes. In addition, TikTok’s playful nature can allow you to connect with your audience in a different way. You can share a bit more of the heart of your business with fun behind the scenes videos, tutorials and even hopping on a dance trend or two.