Facebook groups are a place to communicate about shared interests and express opinions with certain people. Groups let people come together around a common cause, issue, or activity to organise, express objectives, discuss issues, post photos, and share related content. Any individual can create and manage a Facebook group, you can even join up to 6,000 other groups. 

 

Having a successful group will allow you to share your knowledge and expertise, as well as provide a more personal engagement to your members, drive focused attention to a call to action, build trust by providing value and receive immediate feedback from polls and questions. 

 

Social media engagement is highly important if you want your business page to grow. It helps to boost your posts in the algorithm for more potential customers to see them, and shows you that you’re heading in the right direction with your content. 

 

Engagement also helps you to build meaningful relationships with your customers, as you’ll be able to reply to their comments and messages and start conversations. It acts as a great tool for you to discover how your business is doing, and the growth that it’s achieving. 

 

Engagement is when someone interacts with a piece of content you made, whether it’s liking, sharing, commenting or even clicking links and hashtags – any action they take on your post is an engagement. 

 

However, some businesses find it difficult to gain engagement, especially when they first start out. Attracting an audience from scratch who will engage with you isn’t easy, neither is trying to keep your engagement high if your growth has slowed down. 

 

Here are some ways you can improve and increase your engagement. 

LinkedIn is a great platform for B2B marketing. You can reach out to business owners in your industry, make connections and support each other on your business journeys. LinkedIn also lets you advertise your services to people interested in your industry, so that you can attract new customers and clients. 

 

LinkedIn, like other platforms, is a great choice for you to give your business an online presence. There are certain times that you can post on the platform for maximum reach and engagement. Here are some of the best times to post on LinkedIn. 

 

 

HubSpot research has outlined specific days and times that are best for your business to post on LinkedIn. Mondays aren’t advised, as many business owners will be busy catching up with work they may have received over the weekend, or completing work that needs finishing from the week before. Mid-week is best to post, as this is when business owners frequent LinkedIn more often. Fridays are advised if you post during the workday, before business owners and employees log off for the weekend. 

 

Finding the best time to post on Facebook can massively help your business stand out, reach more of your audience and benefit your social media content strategy. 

 

Knowing the best times can be a challenge, so we are here to help. In this blog, we will share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement. 

 

The best time to post depends on a number of factors that are specific to every business: What is your industry? In what location is your audience based? When are they most active online? 

A lot of the time, following your analytics will help you to discover which time would be best for you to post on Instagram. Your audience’s online behaviour patterns will vary for each business, as your customer group will be solely unique to your business. 

 

However, Instagram also has a built-in algorithm which prioritises recency, which means even if you post at the optimal time for your engagements, some of your clients may still not see your posts. Here are some of the best times for you and your business to post on Instagram. 

 

 

A study by Hootsuite found that it’s best to post at midday on Monday’s, Wednesday’s and Thursday’s, morning on Tuesday and Saturday, and later in the day on Friday and Sunday. It found people were more likely to be active mid-week during the working day. 

 

Instagram is often used by workers when they’re on a break, so engagement will be higher at those times of day. 

Your social media bio tells people in a short summary about your business. You need to sum up what your business is about, along with adding a bit of personality to draw people in. Striking the right balance will help you appeal to your chosen target audience whilst giving them some basic details about the nature of your business. 

 

But how do you write the perfect social media bio? Here are some tips that you can follow. 

 

 

Who is your target audience? You have to ask this question with everything you create or write, as these are the people you need to appeal to the most. 

Your brand voice needs to be reflected in your bio – if you’re humorous, the use humour. If you’re more professional, keep your bio a little more straight forward. From your research, you’ll know what your audience requires from you to get them engaged and excited about your business, your products and your services. Make sure this is reflected in your bio. 

When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement. 

 

However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment. 

A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too. 

 

 

Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself. 

Facebook can be a great place for business owners to do their social media marketing successfully. With so many tools available for businesses on Facebook, you can really make use of what’s available to build your business’ presence on Facebook, bringing you a new audience, more engagement, reach and potential new sales. 

 

If you’re looking to promote your Facebook Business Page, then here are some tips to help you get started. 

 

 

The first thing you need to do is make sure all of your personal details are filled out on your business page. This lets the audience know what your business is about, where you’re located and how they can contact you. This information is the basic information needed on all social media channels, as it will help people to find out more about your business, and let them learn more about you. 

 

You also need to personalise your posts to relate to your target audiences’ interests, in order to get them engaging with you. If you receive comments, respond to them in a timely manner, and start conversations in order to build up a relationship with your audience. 

Consistency when marketing on social media is vital if you want to see growth, and turn your social media into a successful avenue for you to sell products and reach new customers. 

 

Without consistent posting, your audience can get confused as to why you’ve not posted, or could be overwhelmed by a volume of posts. But your consistency doesn’t just end at posting – it also includes your brand voice, the way you respond to people and your overall branding with things such as graphics and videos. 

 

Here are the reasons why consistency is important on social media.. 

 

 

By staying consistent on social media, your brand will begin to be recognised. You’ll stay in the minds of your audience if you’re posting at the optimal times on the days that they’re most active, helping them to recognise you and remember your brand. 

 

Brand recognition is important, because you’ll want to be the brand people go to before competitors. Staying consistent with your online marketing will help you do this. 

If you’re wanting to get your business out there on social media, you need a social media strategy. This will help you plan how your business will appear on social media channels, and will help you work out a route to having online success. 

 

Your strategy needs to consider a number of things, from what and when you post to the tracking of analytics. 

 

Looking to get started? Here are some tips on how to create a great social media strategy. 

 

 

You need to know who it is you’re planning to target. Without knowing your audience, you may not see the results you desire. Your business has the opportunity to reach new people online, and therefore your need to ensure you’re targeting the right group. 

Facebook Ads are a great way to reach your target audience with a product or service. When done correctly, Facebook advertising work well to increase conversions, traffic, awareness, engagement or leads. 

 

Facebook has an extremely large audience, with a variety of targeting options to find the right audience for your message. Instead of just marketing your message, you are potentially reaching an audience who is looking for what you have to offer. 

 

It is important when creating Facebook advertisements to ensure the ad copy will provide context to drive the user to the call to action. The ad copy should ideally go above and beyond and entertain a user to get them excited about your product or service. Figuring out how to write effective ad copy for your business can be overwhelming, that is why we have put together some tips, so you can understand how to make a good Facebook ad that is effective and produces the return of investment (ROI) you are looking for. 

 

As a business owner, you’ll probably create strategies for your social media sites such as Facebook and Instagram, but have you created one for LinkedIn? 

 

LinkedIn can help you make lasting business connections and find clients in the corporate world. You need to make sure your content strategy on LinkedIn is appealing to business owners so that you can create a network that is invested in what you do and provide. 

 

 

B2B Marketing is Business-To-Business Marketing. This means you’re engaging with people already in Business, and that probably have some idea already about your current industry, including successful products, competitors and what is currently trending.