Posted on 22nd September 2021
Copywriting is one of the most critical elements of any and all forms of marketing and advertising.
Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form. If you want more traffic, more leads and more sales then you need to copywrite.
It's easy to recognise good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out.
AIDA Copywriting Formula
Everyone’s goal from a social media post or blog post is for someone to take some sort of action. That could be to buy a product, download a freebie, etc.
To get someone to take the action you need to take them through the 4 components of AIDA. AIDA stands for:
A – Attention: Use techniques to grab their attention e.g. an attention-grabbing headline. That’s the first thing you have to do with your copy.
I – Interest: Now that you have their attention use techniques to cause them to become interested and keep on reading.