Posted on 14th December 2021
Email marketing campaigns allow you to build relationships with leads, customers and past customers. Attached with the right message, emails can become one of your most impactful marketing channels.
Email marketing campaigns are used by some of the largest businesses in the world. However, email marketing isn’t just for big brands. In fact, email marketing is one of the best marketing methods available for small businesses with strict budgets.
By adding email marketing campaigns to your marketing strategy, you can connect with your target audience through their inbox, at a time that is convenient for them. Below are some of the reasons you need to integrate email marketing into your content strategy.