When you create an account on LinkedIn, you need to make your profile stand out from the crowd. You’ll need to showcase your achievements and skills, attract people to your content and find connections with others in your industry. 

 

LinkedIn can enhance the way you do business, by letting you reach a whole new world of business owners within your industry, creating valuable and meaningful relationships. 

 

Here’s how you can create the perfect profile on LinkedIn. 

 

Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January. 

 

Here’s all the social media news this January. 

 

 

Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health. 

 

 

Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client. 

 

77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching. 

 

Here’s your guide to Facebook retargeting campaigns. 

 

 

 

When you set out to market online, you’ll need a detailed, well thought out and considered strategy for your digital marketing. When you have this, you’ll have a way to really fine-tune the elements that are needed to bring your digital marketing to the next level and put your business at the forefront of your industry for social media success. 

 

Here’s how you can create the perfect digital marketing strategy. 

 

 

 

Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media. 

 

If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier. 

 

Here’s how to get started creating Facebook Ads. 

 

With the new year fast approaching, businesses will begin to start modifying or creating their social media strategies as they get ready to start with their digital marketing efforts. 

 

A social media strategy outlines all the responsibilities and actions you plan to take when it comes to your social media platforms, including your content, defining your audience, which platforms you’ll prioritise, which members of your team will be delegated certain tasks and clients – it’s a full overview of how you’re going to grow you online presence and use your businesses employees’ skillsets to the best of your and their abilities. 

 

Here’s how you can create the perfect social media strategy for 2024. 

As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024. 

 

Here’s all the updates from November! 

 

 

It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X. 

 

 

When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following. 

 

Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online. 

 

Here’s how you can use Facebook to promote your business on social media… 

 

 

 

When you use social media to engage with brands, you may start to notice that each of your favourite businesses uses a different tone in their posts or ads, that helps you instantly recognise them and connect with what they’re saying or selling. 

 

This is their brand voice, and all businesses must adapt their own, unique brand voice if they’re planning to seriously start marketing on social media. 

 

Here’s how you can find your own brand voice. 

 

 

When you start marketing on social media, you need to build your presence. This visibility helps you engage new audiences and boost your brand awareness/recognition. 

 

Your social media presence is vital to successfully marketing your business online, but where do you start? 

 

Here are some tips on how you can increase your business’ social media presence. 

 

 

 

Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy. 

 

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month. 

 

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad. 

This October, there’s been a few changes to social media platforms that could be helpful for you to know so you can adapt and create your own business’ social strategies accordingly. 

 

Here’s all the news from October… 

 

 

YouTube has expanded its partner programme to include users in another 23 countries to have access to monetisation options should they have 500 or more subscribers. This was previously only rolled out to select regions. 

 

For Youtube Shorts, AI features are being rolled out to enhance videos and add filters to creator’s videos (much like TikTok). This is still in early development, although looks to be another way that YouTube plans to continue promoting the Shorts feature, making it a worthy competitor to both Reels and TikTok.