chris@chrislondononline.co.uk 
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Copywriting is one of the most critical elements of any and all forms of marketing and advertising.  
 
Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form. If you want more traffic, more leads and more sales then you need to copywrite. 
 
It's easy to recognise good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 
 
AIDA Copywriting Formula 
 
Everyone’s goal from a social media post or blog post is for someone to take some sort of action. That could be to buy a product, download a freebie, etc. 
 
To get someone to take the action you need to take them through the 4 components of AIDA. AIDA stands for: 
 
A – Attention: Use techniques to grab their attention e.g. an attention-grabbing headline. That’s the first thing you have to do with your copy. 
 
I – Interest: Now that you have their attention use techniques to cause them to become interested and keep on reading. 
 
YouTube is an online video sharing and social media platform owned by Google. Over the years, YouTube has become an extremely big video streaming platform and is guaranteed to find a group of people who will become your followers and customers, due to a large number of users. 
 
It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day. 
 
Using YouTube for your business's marketing can be a cost-effective way to grow it, if used regularly. 
 
To grow your channel, views, subscribers and engagement you need to optimise your YouTube channel first, here are a few tips to help… 
 
Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It places ads in the results of search engines like Google Search, which can easily be seen by the millions of users, as Google gets over 3.5 billion searches a day and over 1 trillion searches per year worldwide. That is why Google is the biggest advertising company in the world! 
 
Google Ads, also known as Google AdWords is a key digital marketing tool for any business that is looking to get effective results. Through Google Ads, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. 
 
There are 5 different types of campaigns. The right campaign should be based on your marketing goals, brand strategy, and how much time you can invest. As a business owner, you need to select the right campaign for your advertising needs. 
 
Instagram is a photo and video sharing social media platform. Where users can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares. Along with many other features, that will be discussed throughout this blog. 
 
With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram, as Instagram keep rolling out new tools to help business owners succeed on the photo-sharing social media platform. 
 
Instagram is continuously rising in importance as more and more people are using it as a marketing platform. According to Instagram, their social media presence currently brings over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. Instagram is a  
 
 
Pretty much every business has a social media presence but being successful on social platforms takes more than just posting daily updates. You need to know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond a simple social presence requires a strategic plan. 
 
A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps identify your target audience, what social networks to join, and the type of content to develop and share. 
 
Why should businesses have a social media plan? 
 
Having a social media strategy in place will ensure that your social media efforts are more effective and are working to support your business goals. 
 
Video is the ultimate marketing tool, it allows businesses to be concise, unique, and capture viewer's interests in the first few seconds. Video content should ideally be between 1-2 minutes long. Long enough to maintain the viewer's attention but short enough to leave them wanting more. This length can engage distracted customers, encourage followers to act, draw out powerful emotions, help build trust, build brand awareness, and more. 
 
A video puts a face to a name and allows your audience to see the genuine nature of your business. People like buying from people if they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media. 
 
It’s estimated that the average person will consume more than 100 minutes of online video per day, that’s the equivalent of watching 25 videos per day! 
 
When creating video for your business remember you don’t need a production crew, huge budget, actors, or special skills. You can grow your business and reach more people by creating inexpensive, high-impact videos, simply just on your phone. 
 
Pre-recorded vs live content 
 
Live and pre-recorded content offer unique value to the viewer and can increase engagement depending on how you run it. 
 
When deciding whether your video should be live or pre-recorded, consider what you want to achieve. Are you trying to engage your audience or present information? Is expressing your brand’s authenticity more important, or creating a wow factor? Does the content require mobility or a professional and polished delivery? 
 
 
Facebook groups are a strong marketing tool, allowing you to attract new customers and engage current ones with exclusive content, community, and support. These groups are a place to communicate about shared interests with certain people. You can create a group for anything, e.g., your family reunion, your after-work sports team, or your book club. 
 
With the power of Facebook groups for business, brands have an opportunity to build communities and long-lasting relationships with customers. As you have access to Facebook’s 2.41 billion active monthly users. 
 
There are three types of privacy settings to choose from for your Facebook group; Public, Private and Private and hidden. 
 
Public 
 
With a public Facebook group, anyone can see what members post or share. Any user who has a Facebook account can see the list of members, admins and moderators. 
 
 
 
Google My Business is a free and easy-to-use tool for businesses and organisations. It allows you to manage your online presence across Google, including Search and Maps. 
 
A Google My Businesses account can help customers find your business, and to tell them your story, you can verify your business and edit your business information. Whether you’re looking for customer traffic or web traffic, Google is the ultimate search tool, ensuring that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address. 
 
Are you winning business on a weekly basis through social media? 
Most people don’t win business from social media because they don’t have time, don’t know what to post, don’t know when to post, don’t know how often to post, and simply lack the discipline to post regularly. 
 
Social media is vital for a business as it increases the brands awareness, builds up your credibility and brand online. As well as drives traffic off social media to your website. 
 
Creating a social media strategy is essential if you want to win business consistently. 
 
This blog covers everything from why you’re currently not winning business through social media, and the four simple steps to create your strategy. 
 
 
LinkedIn is an online service with over 550 million users, 2 new members joining every 2 seconds. The platform is used for professional networking, but is mainly used to talk about business with other users. 
 
With targeted marketing campaigns on LinkedIn, you can receive seven times as many inbound inquiries from potential customers, rather than using conventional methods. 
 
LinkedIn is one of the most valuable channels for qualified leads, that allows you to engage with valuable prospects. You can access the broadest possible community of professionals, and target them with precision, something that can't be done on other social platforms. 
 
By creating a standout profile and building the right network, you are opening yourself up to career opportunities and potential sales. Your LinkedIn profile becomes an online version of you and it is a great way to give you credibility and will establish you as a trustworthy potential employee. 
 
 
 
 
Facebook has over 1.9 billion daily active users; meaning it makes sense for businesses to use Facebook to boost their business. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your main marketing channels. 
 
Facebook has a variety of features including Facebook ads. Facebook ads help businesses get more visibility for their Facebook content and boost traffic to their core website content. Since Facebook ads keep your audience engaged, it also helps your marketing strategy reach a new audience or market you never knew existed. Ultimately, if you advertise on Facebook, customers will get to know your brand, products, or services in a click of a button. 
 
In case Facebook ads are still vague to you, let’s talk about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know. 
 
 
 
 
Facebook engagement is important, as it can help extend organic reach. 
 
Engagement helps boost your News Feed placement based on the Facebook algorithm. Likes and shares expose your posts to your audience’s extended network. 
 
Ultimately, engagement indicates that your audience is well engaged. An engaged audience that wants to interact with your brand is something every marketer should aim for. 
 
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. 
 
The most common examples are reactions such as likes, comments and shares, but it can also include saves, viewing a video or clicking on a link. 
 
 
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