Running a Facebook Ad campaign is a great way to attract more business. However, if you’re starting from scratch, it can be difficult to know exactly what to do to make your ad attractive to your target audience so that they interact with it. 

 

Instead of going all in with one ad and risking a potential failure, Facebook allows you to do A/B testing so you can see what kind of ad campaign is the most suitable for you. 

 

Here’s how to run a successful Facebook Ad A/B Test. 

If you’re advertising on social media, then you’ll need to make sure your ad campaigns are working at their maximum potential for your goals. 

 

Optimising your campaign is the first step in ensuring success – if you market to the correct audience, then you’ll be able to draw in customers and increase the success of your business. 

 

Here are some tips you can use to optimise your ad campaigns. 

 

 

Multi-Channel Campaigns allow you to increase your exposure. By advertising on more than one platform, you can reach more of your audience – research by Business 2 Community found that multi-channel customers will spend 3-4 times more than the average single-channel customer. This means that by increasing your ad reach to more than one channel, you’ll be able to convert more customers and earn more revenue. 

We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities. 

 

Here’s the latest updates in the world of social media this month…. 

 

 

Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions. 

 

Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.” 

 

 

 

Social media is a great tool when it comes to creating lasting and meaningful relationships with your customers, and in turn, can really help you to build customer loyalty. 

 

It does work to build these relationships however, and making sure they’re retained is an ongoing process. Turning your customer into someone who is a loyal and valuable asset to your business is key to your success, and the power of social media can help you to do just that. 

 

Here’s how you can use social media to build customer relationships 

 

 

Any business planning on using social media to promote themselves needs to have a social media marketing strategy. 

 

This strategy is what the business and its employees would follow when it comes to social media content and management. Without having a clear and well-thought-out strategy, businesses can run into trouble, and see their social media marketing efforts fail. 

 

Here is how you can create a successful social media marketing strategy. 

 

 

What are you aiming to achieve? Knowing your goals is the first step in creating your strategy. This is what your strategy will be based around, and without knowing your goals you won’t be able to measure your success or return on investment. 

 

 

When you create Facebook Ads, you’ll be expecting them to bring you good results. When you don’t seem to be getting these results however, it can be disappointing and may make you think Facebook Ads aren’t worth investing in. 

 

However, there are many common mistakes people make when they create their Facebook Ads, that can have an impact on their performance. 

 

Here are the Facebook Ad mistakes to avoid. 

If you’re running marketing campaigns, then you need to consider user generated content. 

 

User Generated Content (UGC) can help to build trust in your brand, allow you to create good relationships with your customers and boost the power of your social media marketing campaigns. 

 

Here’s why you should use User Generated Content. 

 

 

UGC is original content that is created by your customers and published on social media. This can be anything from testimonials to video reviews, and can be a great source of engagement for your social media. 

 

This content can also give you feedback on the products and services that you sell, so you can make improvements if necessary. 60% of consumers believe UGC is the most authentic marketing content, so businesses must consider how it could work for them. Here are some ways to create UGC. 

 

 

When you start creating a plan for your Facebook Ads, one of the key things to make note of is the Ad Copy. This is what helps to sell your ad to the audience, so must be effective and persuasive enough to get people to engage with you. 

 

Facebook Ad copy is important – when a user is interested in what they see, whether it be a graphic, article or video, one of the first places they’ll find more information about the ad on is in the copy This needs to convince and direct them to your landing page, where they can take further action. 

 

If you need help with writing Facebook Ad Copy, here are some strategies to boost engagement. 

 

This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 

 

Let’s take a look at the latest news… 

 

 

YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 

 

Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 

 

 

 

When it comes to social media marketing, one of the biggest elements you must consider is the visual content. 

 

Visual Content helps to capture the audience’s attention, whether its just an image, a video or GIF. It helps you to stand out from the crowd, especially when your visuals are created to a high standard and can represent your business and brand well. 

 

Here’s why creating visual content is important on social media. 

 

 

 

When you create your Facebook Ad, one of the most important things to consider is the ad design. The copy and the graphics must be eye-catching and persuasive, so that it stops people scrolling and grabs their attention. 

 

There are certain things you should and shouldn’t do when creating your Facebook Ad Design, so here are the do’s and don’ts that you should follow. 

 

 

 

So, you have an advert created on Facebook, but now you need to target your ideal audience. This can seem like a big task if you’re not prepared, or don’t know how to target your audience using the best techniques and tactics. 

 

Targeting your ad correctly will help to bring you more engagement, and potentially even more customers. You’ll be reaching the audience you desired to target and getting your business and brand out there for them to see. 

 

Here’s some ways that you can reach your ideal audience on Facebook.