When you set yourself up on social media, you need to promote your business to your audience, and make people aware of who you are and what the values of your brand are. 

 

Learning how to make your brand resonate with an online audience when you’ve never done social media marketing before can be difficult, but is a rewarding process that can see your business grow and bring in a lot of customers. 

 

Here are some tips on how you can build brand awareness on your social media. 

 

 

 

On Facebook, you can create lookalike audiences to ensure you’re targeting the right people, and getting your business out in front of an audience who will be engaged with you and what you’re selling/advertising. 

 

This audience is important for getting you high levels of engagement and turning this engagement into conversions. Facebook Ads can be a great source of marketing when done correctly, and can become a huge part of your strategy when it comes to advertising online. 

 

Here’s how you can leverage lookalike audiences with Facebook Ads. 

 

 

As we reach the end of August, there’s been a number of updates to social media platforms that are worth noting if you’re looking to improve or build on your digital marketing efforts. 

 

Here’s all the latest news from the last month… 

 

 

YouTube has started to test out more AI-based features, this time allowing users to use AI Generated Video Summaries to help add more context to clips. 

 

 

If you’re looking to find an effective way to market your business online, then Facebook is a great platform to use. It allows you to directly target and reach out to your audience, create an ad that really sells your business and brings in customers and improves your brand recognition, trust and loyalty. 

 

If you’re looking to maximise your ROI using Facebook Ads, then here are some tips on how you can optimise your ad spend. 

 

 

If you’re running ads but aren’t seeing the results you desire, then it may be time to take a look at your Facebook Ads account. 

 

 

When you create a Facebook Ad, you’ll have the option to use different ad formats to sell your product and really reach out to your audience with an ad that’s sure to impress them and hook them in. 

 

Knowing what kind of ad format that works for your audience can take some time, but often some ads lend themselves better to some businesses and industries than they do others. 

 

Here are the different types of ad formats, and how you can choose whether they’d be right for your business’ advertising. 

 

 

 

If you’re looking for new ways to market your brand online, then you could consider influencer marketing. 

 

Influencer marketing is where you contact a social media influencer, offering them products in exchange for them promoting your business on their social platforms. You need to reach out to influencers who have similar target audiences to yourself – research by DASH reports that 71% of people are more likely to buy a product or service if it's recommended by influencers they trust. 

 

Here are the benefits of influencer marketing for your brand. 

 

 

Social Media is an excellent tool to use for your marketing. It has a range of benefits that can boost your engagement, increase sales and revenue and generate valuable leads. 

 

Using Social-Media can be difficult when you first start out, and naturally will be a trial-and-error process – even if you have a well set-out marketing plan. Some posts will perform better than others, ads will need to be changed and updated to speak to the correct audiences and finding a balance for your posts will take time. however, the results make this process extremely rewarding, and can help to position you as one of the leading businesses within your industry. 

 

Here’s how you can use social media to generate leads and increase sales. 

 

 

When you’re looking to expand your online marketing, turning to the power of Ads can see you bringing in more business, making your business a success, and positioning you as a go-to source within your industry. 

 

Both Facebook and Google offer great options for business owners looking to start advertising online, but which one is right for you? 

 

Here’s all you need to know about Facebook & Google Ads, and how you can choose which one is best for your business. 

 

 

Both Facebook Ads and Google Ads are pay-per-click, but whereas Facebook is paid social, Google is paid search. 

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 

 

Let’s take a look at the latest updates for July 2023…. 

 

 

The biggest news from July is the launch of Meta’s new social media app, Threads. 

 

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 

 

 

 

Analytics are an important metric that help you improve your marketing strategy and know exactly how your business is performing on social media. 

 

Your social media analytics allow you to see how well you’re matching up to your business goals, proving your ROI, and aiding with making decisions to increase your business’ performance. 

 

Here is why your analytics are important for your business. 

 

If you’ve found that you’re losing customers before they make purchases, it can be demoralising and feel like your marketing efforts aren’t working. This isn’t necessarily the case. 

 

Through the power of Facebook retargeting, you can bring back the customers you’ve lost, and get them purchasing from your business. Research suggests that 97% of customers will leave a website without making a purchase on their first visit – therefore becoming lost customers. You can however retarget these people via social media – and Facebook is a great tool to use to do this. 

 

Facebook Ad retargeting allows you to find the customers that originally didn’t purchase from you, and get your business back out in front of them. 

 

Here’s how to bring back lost customers using the power of Facebook Retargeting. 

 

 

On social media, engagement is an important part of your success. If your audience don’t engage with your content, then you need to implement strategies to encourage interaction and build up your followers. 

 

Boosting engagement on social media may seem like a hard task, especially if you don’t already have an audience to rely on. If you’re looking to expand your audience, reach out to new people and convert them into followers and customers, then prioritising boosting your engagement will benefit your business. 

 

Here are 5 ways to boost engagement on social media.