Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy. 

 

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month. 

 

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad. 

This October, there’s been a few changes to social media platforms that could be helpful for you to know so you can adapt and create your own business’ social strategies accordingly. 

 

Here’s all the news from October… 

 

 

YouTube has expanded its partner programme to include users in another 23 countries to have access to monetisation options should they have 500 or more subscribers. This was previously only rolled out to select regions. 

 

For Youtube Shorts, AI features are being rolled out to enhance videos and add filters to creator’s videos (much like TikTok). This is still in early development, although looks to be another way that YouTube plans to continue promoting the Shorts feature, making it a worthy competitor to both Reels and TikTok. 

 

Social Media Marketing is an important part of getting your business out in front of people, giving you an opportunity to grow your business beyond a local, small business into one that becomes a leader within your industry. 

 

The power of online marketing allows you to reach people from all over the world, building up an audience who may not have found you if you weren’t online. 

 

Here’s why your small business should use social media marketing to become a success. 

 

 

Video marketing has become a powerful and important part of marketing on social media – with the rise of TikTok at the start of the 2020s resulting in more video content being pushed on other platforms – most recognisably the reels feature on Facebook and Instagram – it’s transformed the way businesses market towards their audience and potential customers. 

 

82% of the global internet traffic came from videos in 2022, with an audience reach of 97% worldwide. Videos can help to add context, give more information and introduce audiences to the faces behind the business – in fact, 96% of people use video to learn more about a product or service. 

 

The power of video marketing cannot be underestimated – here’s how you can use video for your business on social media. 

Facebook offers businesses options to use paid ads on the platform – these are Facebook Ads and Boosted Posts. Both work to “promote” your business, increase reach, engagement and sales, but have different properties to help you reach your ideal audiences. 

 

But which is best to use for your business? Here’s all you need to know about Facebook Ads and Boosted Posts. 

 

 

 

Boosted Posts are where you can create ‘adverts’ directly from posts you’ve put onto your Facebook Page. They help to engage audiences that already follow you – anything from comments to interacting with the media within the posts counts as an engagement, and these kinds of posts are more likely to be shared, helping to reach new customers. 

 

We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online. 

 

Here’s all the latest news from the last month… 

 

 

It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content. 

 

LinkedIn is an incredible platform when it comes to B2B Marketing, giving users the opportunity to connect to likeminded business owners and employees from a vast range of industries across the world, opening them up to new opportunities and lasting relationships. 

 

Marketing on LinkedIn looks a little different to marketing on more personal sites like Facebook or Instagram, as you’ll be speaking to people in a corporate world, making it important for you to know exactly what you need to do differently to successfully use the platform. 

 

Here are some top social media marketing tips for LinkedIn. 

 

 

On Instagram, you’ll be able to market to an audience that gets to see your business through a more visual lens, using impressive graphics and reels to sell your content to your followers. 

 

According to Instagram, 30.6 million people in the UK – or 46% of the population – have Instagram, and 42% can be reached by advertising. So, Instagram would be a great choice for businesses looking to market themselves on social media. 

 

Here are some top tips on how you can use Instagram as part of your social media strategy. 

 

 

When you look to promoting your business using social media, Facebook is a platform many will turn to in order to build an audience, reach their target audience and grow their following. 

 

Facebook is a great site to use, with many tools available for business owners to get to grips with and take advantage of if they want to see their social media marketing efforts flourish. 

 

Here are some top tips on how you can use Facebook for your social media marketing. 

 

 

If your business is planning on creating a great email marketing campaign that helps you to sell, then there’s a number of things you must consider when creating your emails. 

 

With these campaigns being a way for you to advertise your products and offers directly to your audience, you need to find away to get your audience opening these emails and engaging with what’s included within them. 

 

Here's what you need to consider when you create your email marketing campaign. 

 

 

 

So, you're a business owner, and you've been pumping resources into PPC ads but the returns just aren't showing up.  

 

Well, it might be time to reconsider who's handling your advertising efforts.  

 

Here are five reasons why you need to fire your ad agency. 

Facebook Ad Campaigns can have great success for businesses when they’re done correctly. Finding the right formula for your business is an individual and unique process, that can see you gaining more conversions and bringing in more revenue. 

 

Here are some tips on how you can create a great Facebook Ad Campaign… 

 

 

You need to give those who view your ads some kind of offer that entices them to click through to your landing page. Whether you sell goods that are ethically sourced, your businesses values are created to make a positive impact, sales support a charity or simply you offer a discount for new customers, offering something that speaks to the audience will help your sales skyrocket.