Facebook Ads Vs. Boosted Posts: Which Is Best For Your Business?

 

Boosted Posts may seem pointless – especially as their main form of engagement comes from pre-existing customer and followers. However, it lets you know that these followers are still interacting with you and are still keeping up with your brand. If they like what you’re posting, and they share that to their friends, then you can grow your platform and have great brand awareness and reputation – if customers/followers like you enough to constantly like, comment and interact, then it shows your brand to be trusted and appreciated. 

 

 

They appear on timelines, and look like a general updates that can be interacted with like normal posts – they’re great ways to get directly in front of audiences – both old and new - without the corporate, selling tones ads can often have. 

 

 

 

Facebook Ads are the traditional form of advertising on Facebook, and rely on the advert itself to get people engaged. You’ll be reaching a whole new audience with your targeting methods. You need your Facebook Ads to inform the potential customer about how your business can solve a problem they’re having, speaking directly to their pain points and offering solutions. It’s often the start of the purchasing process for those who recognise the value in your ad and what you’re selling, starting another customer journey for your business. 

 

 

Facebook Ads bring in new customers – expanding your reach and engagement, building your audience and getting more engagement for outside sources too, such as your website. Facebook Ads are popular with marketers as they give you the opportunity to really get specific about your target audience, allows creativity to flourish with both ad copy and graphics and can become an integral part of your strategy when you find an ad that works in the exact way you set out for it. 

 

 

Facebook Ads can be found either between timeline posts or to the side of your timeline depending what device you’re using. They can also be placed between videos. It’s clear they’re not general posts (as boosted posts appear to look like), and they need catchy graphics, copy and titles to stop users in their tracks, pause their scrolling and have them clicking through to find out more. 

 

 

Knowing which marketing style to use for your Facebook Ads boils down to your goals – when you first set out to approach Facebook as a platform for your marketing, what did you set out to achieve from it? If it was to keep up engagement from your existing customers, then boosted posts are definitely the ideal choice – if you’re looking for new interaction and customers, then Facebook Ads are the safest bet. 

 

You need to consider your budget too – Facebook Ads don’t need to be expensive, but can end up costing you more than Boosted Posts. If you’re a small business with little budget, starting out with Boosted Posts whilst you design and refine a Facebook Ad marketing strategy may save you money in the long run and keep you from spending on Ads that don’t work. 

 

Facebook is the perfect tool for social media marketing, and those looking towards it must research the best ways to use it to achieve their marketing aspirations. Take a look at Boosted Posts and Facebook Ads and decide the best for your business today! 

 

Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 

 

Tel: 07963216248 

Email: chris@chrislondononline.co.uk 

 

Or join our online Facebook for Business Course by clicking here