How to use LinkedIn to generate leads
Posted on 23rd August 2021
LinkedIn is an online service with over 550 million users, 2 new members joining every 2 seconds. The platform is used for professional networking, but is mainly used to talk about business with other users.
With targeted marketing campaigns on LinkedIn, you can receive seven times as many inbound inquiries from potential customers, rather than using conventional methods.
LinkedIn is one of the most valuable channels for qualified leads, that allows you to engage with valuable prospects. You can access the broadest possible community of professionals, and target them with precision, something that can't be done on other social platforms.
By creating a standout profile and building the right network, you are opening yourself up to career opportunities and potential sales. Your LinkedIn profile becomes an online version of you and it is a great way to give you credibility and will establish you as a trustworthy potential employee.
Creating a good profile is necessary as it’s a first impression for you and your business. By creating a good first impression your profile must; outline how you work with someone, set the content, outline the problems you solve, establish credibility and have a compelling call to action. As well as having a background image, profile photo, headline, contact details, summary, experience, rich content media and recommendations. These all factor in, when someone is viewing your profile.
There are certain principles to remember about your profile. No one cares about you until you become relevant to them. Your profile is about you not for you. Capture the attention quickly, outlining the problems you solve. Build a rapport by sharing something of you. Consider the purpose of all the content.
A memorable profile can define and develop how other members view your professional experience and qualifications. It can create opportunities for you, since people and organisations globally use LinkedIn, a LinkedIn profile will help you get noticed.
A well-constructed profile therefore, interprets the buying process and positions you as a trusted advisor, attracts highly targeted leads that are pre sold and ready to buy, positions you as the ‘go to’ expert whose name comes up in all the right conversations. If you get this right, it will dramatically shorten the sales cycle.
Wealth is in your network! Connections on LinkedIn are how you grow your network. It allows you to both see each other's posts, job updates and anniversaries, photos, public and private shares on your LinkedIn homepage.
The magic happens when you have 200+ connections.
This is possible, start with connecting to your family, friends, mutual friends, people you went to school with, people you have met at conferences and networking events etc. and watch your connections grow. The more connections you have the more people will benefits from what you’re sharing and what we put on our profile.
An important thing to remember, when connecting to numerous people is don’t just click the connect button, send an invitation, introduce yourself first, with a message like; ‘Hey! It’s nice to see you on LinkedIn, I’d love to connect with you!’ It’s just like being at a conference or business networking event, introducing yourself and shaking hands, it builds trust.
Here are some reasons why people fail on LinkedIn:
• They don’t have a clear outcome. This means the user doesn’t know why they’re on LinkedIn or what they want out of LinkedIn as a platform. For most business users the outcome is to get a sales appointment/conversation. However, as a LinkedIn user, you should be on LinkedIn to build relationships, overall get the sales appointment, you should not be on LinkedIn just to sell, because it won’t work!
• The user doesn’t add value to their prospects
• Not standing up for something you believe in or your opinion.
• They don’t have a compelling call to actions for their prospects.
• Unclear what value they bring and the problems they solve.
If you’re not getting the responses you want, it’s because you’re not saying it clearly
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