When you’re planning to set up your business’ profile up on social media, you must consider two things – which social media site would be best, and how many platforms should you use for your business. 

 

Many businesses will be on social media across most platforms, but often, unless they’re big-brand companies with hundreds if not thousands of team members, that at least one of their social media platforms will be neglected. 

 

There are many things that go into advertising your business on social media, and the main thing you should consider are the demographics of these sites. 

 

Over the years, Instagram has grown into being one of the most important platforms for businesses. But amongst so many competitors and influencers, it can be difficult to know where to start and how to grow your following. You have to stand out in the crowd, so following some of these tips will help you do exactly that. Whether you’re just starting out or are hitting a brick wall with your current page, you’ll be able to find the solution in this blog. 

 

Firstly, you need to view your insights. Which posts are doing the best? Which posts aren’t getting engagement? You can easily access your insights by clicking on your profile and looking at the ‘Insights’ section near ‘Edit Profile’. These insights will give you a good idea about how to plan your content to get consistent engagement from your followers.  

 

If you need engagement, ask your followers questions in your posts, or do specific posts to target an increase in engagement.  

 

When people do start to engage, interact with them!  

 

 

Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors. 

 

Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience. 

 

If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business. 

 

Hashtags have been a big part of social media for many years. They’ve become a place where likeminded people can discuss topics that all engaged with whether it be an event, tv show, product or really anything that people feel is worth putting into the hashtag category. 

 

Instagram hashtags have become increasingly popular and are now an essential part of many businesses marketing strategy on social media. But why are they so important? How can your business use them? This blog will tell you all you need to know about hashtags and why they should become a part of your social media strategy.  

Instagram Reels are a new element of Instagram, but one that has taken off with many users and businesses. They work in a similar way to TikTok’s, allowing users to create short videos that are under a minute long to display themselves, their business or anything else they choose to present online. Video content has become a big part of Instagram in the last few years, with both IGTV and Reels transforming what once was a platform for static images or videos that were displayed on your profile. 

 

As audiences know what content will work for them and what they’re not interested in, it’s important that you find out what your target audience is looking for from your business. If your content isn’t relevant to your industry or your business your followers won’t be interested in your reels. You must strike the right balance between your business and using new marketing tactics, and you can learn how to do that in this blog post. 

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 

 

 

Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 

 

Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  

So, your running social media pages for your business, but you’re looking to get them to become an efficient and vital part of your marketing strategy in the next year. But how do you do that? Whether you’re new to social media marketing or you’ve been doing it for years, results can be achieved if you follow these tips and apply them to your social media strategy over 2022. 

 

With more and more content being created, along with the ever-expanding elements being added to all social media platforms, attention spans are becoming shorter. A long form, text ad is not longer something that will grab most of the user’s attention and will most likely be scrolled past and ignored. Facebook Ads need to be eye catching and are a cost-effective way to market your business on social media. You can even create a ‘lookalike’ audience if you run Ads on FB, so you’ll be targeting similar people, giving you the chance to expand your audience beyond your targeting.  

 

If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 

 

Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 

 

Over the last decade, Instagram has developed into becoming an essential form of social media for all businesses. With 112.5 million users (2020), Instagram is the place to be if you want to make your business a success on social media. You can convert your account into a business one, and Instagram will provide you with insights and tools to help you grow your business on the platform. Here are some ways you can use Instagram to its full potential. 

 

Interaction is key on Instagram. Even simple comments on posts by people in your industry, or by other businesses will help you to build strong relationships and be visible to your audience. If your audience sees you consistently appearing in comment sections, or in people likes, you may draw in new followers. Interacting with followers in DMs will also help you to build good customer relationships. Make sure you’re professional at all times, and don’t over-do your interactions with other users, as they may not want consistent comments on every post – a simple like will often be good enough. 

Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition. 

 

 

Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video. 

 

Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.  

Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 

 

Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth. 

Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales. 

 

Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media… 

 

 

Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly