Posts tagged “Instagram”

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Social Media and Digital Marketing April 2023 Roundup

Posted on 27th April 2023

April is coming to an end, and over the month we’ve had some changes in the world of social media – let’s take a look at all the recent updates.

Instagram Allowing 5 Links

Instagram now allows users to put 5 links in their bio. Previously, users who wanted to link to multiple sites or other social media on Instagram would have to use services like Linktree.

Now, users can add 5 separate links in their bio, and choose the order that these links appear in. This can be helpful for businesses who want to promote not just their website on their Instagram profile, but link to their other social media too.

How To Increase Your Followers On Instagram

Posted on 24th March 2023

So you’ve set up your business page on Instagram, now you need to grow your following.

Gaining followers on Instagram helps your page become more visible, and boosts your traffic and potential sales on the platform (should you choose to use this feature).

If you’re looking to use Instagram as a big part of your social media marketing strategy, then here are some tips on how you can increase your followers on Instagram.

Social Media and Digital Marketing March 2023 Roundup

Posted on 20th March 2023

There’s been quite a few new updates in the world of social media this March, so let’s take a look at what changes and new features have been introduced!

YouTube Shorts Update

YouTube has announced that creators of Shorts can now directly respond to comments using a Short – much like the feature on TikTok, allowing the same thing.

Therefore, instead of replying with text, users can keep the content chain flowing by responding via a Short instead.

YouTube will also be rolling out ‘data stories’, which have analytics suggestions for community posts, offering deeper insight into their performance.

Telling Stories Through Social Media Posts And Why It’s So Powerful

Posted on 15th March 2023

On your social media, you have the ability to tell stories to your audience that will get them engaged, allow them to learn more about your business and communicate you message and business values.

Stories aren’t just limited to what we read in books or watch in films, they’re powerful narratives that help to convey information to an audience and inspire them

Social Media storytelling allows you to tell stories about a product, service, your brand – whatever you deem necessary to captivate the audience’s attention. You’ll be able to tell your followers what your brand is all about in a way that isn’t just a sales pitch.

Here’s why telling stories on social media is so powerful.

Social Media and Digital Marketing Roundup

Posted on 9th February 2023

We’ve seen some new updates in the world of digital marketing and social media since the beginning of the new year, so let’s take a look at all the latest news and trends!

Instagram Update

In February, Instagram will update their home screen in order to ‘focus on simplicity’, according to CEO Adam Mosseri. Whilst the shop will remain, the tab will disappear. They’ll also be ensuring there’s a better balance for images and videos, compared to last years push for more video-style content.

How To Get More Sales On Instagram

Posted on 1st February 2023

Instagram is a great platform for e-commerce. If you’re creating content that is engaging and getting you some great interaction from your audience, the next step may be to sell on Instagram as a platform itself.

If you’re looking to sell on Instagram, or have started but aren’t seeing results, here are ways you can boost your sales strategy to get more conversions via Instagram.

Tips To Create The Perfect Social Media Profile

Posted on 27th January 2023

Getting your business some great graphics, copy and marketing strategies for social media are ideal ways to set yourself up for success, but without the perfect social media profile, you won’t bring in that loyal customer base and following that you desire.

Your profile needs to advertise your business to your audience in the best way possible. It will often be the first thing the audience will see when they find your business, or the first thing they’re greeted with when they click through from a promoted post or ad.

If you don’t know how to make the perfect social media profile for your business, here are some top tips to help you get started.

How To Create Engaging Reels

Posted on 19th January 2023

Instagram reels have become a huge part of marketing yourself on Instagram. They work like TikTok’s do – often short videos, made for many purposes, that bring in engagement to a user’s profile.

Your business can take advantage of the reels feature to market your business in a way that isn’t just static grid posts or Instagram stories.

If you want to create Reels but don’t know where to start, here are some tips on how to create engaging Reels for your business’ Instagram.

The Best Times to Post On Instagram

Posted on 14th September 2022

A lot of the time, following your analytics will help you to discover which time would be best for you to post on Instagram. Your audience’s online behaviour patterns will vary for each business, as your customer group will be solely unique to your business.

However, Instagram also has a built-in algorithm which prioritises recency, which means even if you post at the optimal time for your engagements, some of your clients may still not see your posts. Here are some of the best times for you and your business to post on Instagram.

What does the data say?

A study by Hootsuite found that it’s best to post at midday on Monday’s, Wednesday’s and Thursday’s, morning on Tuesday and Saturday, and later in the day on Friday and Sunday. It found people were more likely to be active mid-week during the working day.

Instagram is often used by workers when they’re on a break, so engagement will be higher at those times of day.

Top Social Media Scheduling Tools To Save You Time

Posted on 2nd September 2022

When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement.

However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment.

A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too.

What Are Scheduling Tools?

Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself.

How To Create a Great Social Media Strategy

Posted on 12th August 2022

If you’re wanting to get your business out there on social media, you need a social media strategy. This will help you plan how your business will appear on social media channels, and will help you work out a route to having online success.

Your strategy needs to consider a number of things, from what and when you post to the tracking of analytics.

Looking to get started? Here are some tips on how to create a great social media strategy.

Who Is Your Target Audience?

You need to know who it is you’re planning to target. Without knowing your audience, you may not see the results you desire. Your business has the opportunity to reach new people online, and therefore your need to ensure you’re targeting the right group.

How To Find Your Ideal Client On Social Media

Posted on 8th July 2022

Social Media is a great place for you to be able to connect with new audiences and your ideal client is likely to be within this audience. There are many ways to find out who your ideal client is, and what the best way would be for you to get in contact with them.

Your ideal client often won’t just come to you – you have to discover them. After all, how will they know the benefits of your product/service if you don’t locate them in order to get them invested in whatever it is you’re selling? Your ideal client can provide a big benefit for your business – having loyal customers who are truly fans of what you’re offering can really provide a boost to your business and help you increase your sales.

So how do you find your ideal client? Here are some tips to get you started on discovering who you should be contacting.

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