How To Create Effective Blogs

Having a blog on your website that is regularly updated establishes the company as an expert in the field. Keeping your blogs up to date is vital as it lets the customer know your still in business and available. 

 

Why Posting Regular Blogs Will Generate Leads and Sales? 

 

97% of first-time buyers don’t enquire or buy on their first visit to a website, instead they do research and blogs are great as they give the prospect the information they are looking for. 

 

Blogging allows you to position yourself or your business as an industry expert. It builds trust with your audience and immediately establishes your expertise for new visitors. The more often you blog, the more likely you are to get found. After all, each new blog post is an opportunity to attract new visitors. The more often you post quality content, the more you will see your blog grow and influence your business. 

 

An increase in traffic to your company website can occur by adding a link to your blog on a social media post. 

 

 

There are many questions surrounding blogs such as; how to write them, how long they should be etc. 

 

Google requires a single website to produce 2000 words of fresh blog content per month. By publishing 2-3 blogs and hitting the recommended word count you will stand out from your competitors. 

 

It’s recommended that each blog should contain 1000 words; though you need to keep the audience in mind. If the audience has a short attention span, then a short blog will be more effective. However, this means that there will need to be more of them to ensure you hit the monthly target of 2000 words. 

 

On the other hand, if the reader is very academic with a long attention span and are used to reading longer amount of text at a time, then write long-form text and create fewer blogs. 

 

The main factor to remember is how often you posts depends on the length of the blog. 

 

There are several aspects that need to be considered when writing a blog such as; friendly language, informal, or certainly less formal language to suit the company and the reader and finally making sure the blog is easy to read. 

 

Blogs also give you the opportunity to show the personality of the company. For a smaller company getting across your personality is vital, as it will differentiate your company from the competition. 

 

Structuring the information is important this can be done by using subheadings and/or categories if you have a lot of information so people can find the blog within a category. Subheadings are vital to keep the information in manageable chunks and break the text up. 

 

 

What are Keywords? 

 

Keywords are search terms that someone would type into a search engine, they are used to optimise a website in the hopes of ranking at the top of Google’s results for specific keywords. One way to find the right keywords is to study successful competition in your location and sector. 

Primary and secondary keywords are the main keywords that most closely describe your business. Primary keywords are those terms you want to rank up for. These are terms with high search volume that can bring a considerable amount of traffic to your site or blog. Secondary keywords are those that add a bit more detail to those initial keywords and are often more related to searcher intent. 

 

Long tail keywords can also be considered when writing a blog. These keywords are unpopular phrases with low search volume and high variation. In other words, these queries are only searched a few times because they are very specific keywords. 

 

One easy way to find relevant keywords is to use and app or the search bar. By using a search bar, you simply begin to type a work or phrase you interested in and it shows a drop-down bar with several other relatable options. 

 

Positioning of Keywords 

 

When creating a blog, the title MUST contain the primary keywords. The primary keywords must also be contained in; paragraph one, at least one sub-heading, the final paragraph and throughout the text. It is recommended by google that 2-3% of the total work count needs to be keyword dense. 

 

 

Here are a few additional tips when creating an effective blog and what you should never do… 

 

• Blogs can decrease websites bounce rate if you use links to other pages or blog posts. 

• An external link should ONLY be used if it has a high-ranking authoritative website. 

• Use links to other pages/blogs on your website to encourage people to look at more pages. 

• Think about the link positioning throughout, you don’t want them to click off the blog too soon! 

• Internal and external links if used should be put at the end of the blog to ensure the user has read the blog before they exit the blog or website. 

• Repurpose your blog by recording it as a podcast or video it as a vlog 

• Use snippets of the blog for a social media post and to create for images. 

• Use a shorthand version for the blog to publish with a link to the full read. 

• Use a top and tail version for email marketing content. 

• NEVER duplicate text from anywhere else online. Google bots know and will penalise the site it is duplicated on. 

 

Creating a successful blog post is harder than ever, by reading this blog I hope you can now go away and have confidence when adding on-page SEO to your blogs so that they get found. 

 

 

Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 

 

Tel: 07963216248 

Email: chris@chrislondononline.co.uk 

 

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