In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. By 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing content in 2022. 

 

If you’ve never created any video content before, the process may feel daunting. But you don’t need fancy equipment or editing software to make your videos creative, innovative and the go-to source for consumers in your industry. Long-form video content like we see on YouTube doesn’t always have to be the only option available either, with Instagram reels and TikTok allowing you to create videos under a minute that gain large amounts of engagement, reach and impressions. You want to keep the viewer engaged, and they’ll move on quickly if they’re not impressed with what you’re showing so don’t be afraid to experiment at first with how your content is produced. You should keep it in line with your brand values and reputation on other social media as this will create a consistency across platforms. 

 

 

 

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. During 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing video content in 2022. 

 

YouTube is a tool that is important when it comes to marketing your business. With over two billion active users worldwide, using YouTube for marketing will allow you to potentially reach a larger audience outside of other forms of social media such as Twitter, Facebook and Instagram. Here are some tips on how you can use YouTube as part of your marketing strategy. 

 

Marketing on YouTube can drive a lot of traffic for your business. It only takes one video to start getting views for your channel to grow and evolve, and you’ll start reaching out to potential new audiences because of it. Making sure you promote your business at the end of your videos, and let people know where they are able to find you online, such as your social media channels and your website. Link your YouTube channel on your website and promote it across your other platforms to get an already engaged audience to help you grow your channel in its early stages. YouTube’s large number of users may also see you reach out into a more worldwide audience too, and give you analytics that you may be able to use in future to globally grow your business. 

 

 

 

 

When you’re looking to market yourself on social media, one of the most important things you need to consider is engagement. You can ask your audience for it and strategically create posts in order to receive it, but if you’re not engaging with them, you’re likely to see that engagement decrease. 

 

People want to create a connection with you and your business – social media is what it says in the title, social. You can engage with your audience and find a way to connect with them on a level deeper than just the surface. Creating conversations and discussions with them will allow you to show them your expertise and give them some value that will help to keep them around and interested in what you’re posting. 

 

 

 

When you’re planning to set up your business’ profile up on social media, you must consider two things – which social media site would be best, and how many platforms should you use for your business. 

 

Many businesses will be on social media across most platforms, but often, unless they’re big-brand companies with hundreds if not thousands of team members, that at least one of their social media platforms will be neglected. 

 

There are many things that go into advertising your business on social media, and the main thing you should consider are the demographics of these sites. 

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 

 

 

Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 

 

Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  

YouTube has become a great place for businesses to market their services and content aside from the traditional forms of written social media. However, getting started can seem daunting, especially when many of your competitors are likely to have already optimised their YouTube channels into successful outlets for them to promote themselves. It is possible for you to become one of the leading channels in your industry if you follow all the correct steps and knowledge that's already out there. Follow the tips and tricks in this blog and you’ll begin to see your YouTube Channel flourish. 

 

Firstly, you have to create the content. A great way to get started is to plan what you’re going to talk about, and how. What are the current trending topics in your industry? Finding out what’s currently doing well within your industry means that the title and thumbnail become slightly less important as they’re only small elements to your video – the most important part and what people really want to see is the main content. Make sure your content is concise, understandable and planned out. Don’t just turn the camera on and record – this can lead to you forgetting what your line of thought may be or going off  

YouTube is an online video sharing and social media platform owned by Google. Over the years, YouTube has become an extremely big video streaming platform and is guaranteed to find a group of people who will become your followers and customers, due to a large number of users. 

 

It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day. 

 

Using YouTube for your business's marketing can be a cost-effective way to grow it, if used regularly. 

 

To grow your channel, views, subscribers and engagement you need to optimise your YouTube channel first, here are a few tips to help…