Tips to Improve your YouTube Presence
Posted on 17th September 2021
YouTube is an online video sharing and social media platform owned by Google. Over the years, YouTube has become an extremely big video streaming platform and is guaranteed to find a group of people who will become your followers and customers, due to a large number of users.
It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day.
Using YouTube for your business's marketing can be a cost-effective way to grow it, if used regularly.
To grow your channel, views, subscribers and engagement you need to optimise your YouTube channel first, here are a few tips to help…
• Determine your goals for the channel
• Invest in ideas and concepts, but not equipment. Good quality content is far more important than the quality of the video.
• Keep your videos short. In today’s world, viewers want short pieces of information. 5% of viewers will stop watching videos after one minute and 60% of viewers drop off after two minutes. Short videos can boost the number of people who get to the end of your video. These videos have higher retention rates, making it more likely to capture the viewer's attention and for longer.
• Design thumbnails that pop! This is the first impression of your business to the user and is really all you have to market your video until you start to build an audience.
• Title your videos with search engines and humans in mind. Include a keyword, but make sure the title is enticing to your audience.
• Engage your audience via comments.
Need more information on the advantages of having a YouTube channel? Here are several benefits that YouTube can provide to your business.
Videos Have Higher Conversion Rates
Research suggests that video content is 12 times likelier to be watched than text is to be read. Also, most individuals process videos 60,000 times faster than text. Having video on your landing page can increase your conversion rate by 80%.
In addition, videos can induce emotion like no other form of online content can. Videos can make you think and feel. If they make the viewer think and feel, you’re not likely to forget the video.
Videos also help humanise your brand. Bringing your brand back to life, taking your messages from flat to engaging. Videos help your brand build trust and authority in such a unique way.
YouTube Will Expose You to a Huge Audience
Online video is growing exponentially, with over 4 billion videos viewed daily. Using YouTube for your business means can easily reach your audience, both by creating videos and advertising on other people’s videos.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide. Receiving over 1 billion people visiting YouTube each month globally and more than 30 million visitors a day, who watch nearly five billion videos. More than half of the views come from mobile devices, and these users watch an average of 40 minutes. Overall, opening new doors to new visitors from different parts of the world who would never come across your business any other way.
Repurpose YouTube Videos
With YouTube, your content never dies. Using YouTube for your business can help to repurpose content you’ve already created without the need to spend a lot of time or invest in expensive equipment.
Re-purposing content you have already created such as informative videos, Facebook lives, conferences, etc is an effective form of content marketing, as you can reach an audience that will love that particular type of content.
Make Money From YouTube
Creating regular video content allows you to earn some money, through Google’s AdSense or Content creators. You can join the YouTube Partner program after accumulating 1,000 subscribers and 4,000 hours of watch time. This gives creators access to monetisation features such as advertising, fan funding and merchandise sales.
Overall, the more views your content gets, the more income you can generate. Creating videos that can help people, such as how-to videos, can help you build a strong following on YouTube and the more people clicking on your video and watching it, the more money you’ll make.
YouTube Content Boosts SEO
Video marketing on YouTube can boost your search engine optimisation (SEO) efforts and perform well on Google search engine results pages (SERP). YouTube videos are now showing up more often at the top of SERPs, as Google prefers YouTube since it’s one of their own companies.
Google searches account for nearly 87% of all internet traffic. Those who show up at the top of Google Search get 33% more traffic. Take advantage of this by optimising your content. You can do this by creating high-quality content, use the right effective keywords in your video file name, insert keywords in the title of your video, insert tags, optimise your description, and properly categorise your videos.
As you can see YouTube is an effective platform for growing your audience and business in several ways. If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to grow.
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