When you’re planning to set up your business’ profile up on social media, you must consider two things – which social media site would be best, and how many platforms should you use for your business. 

 

Many businesses will be on social media across most platforms, but often, unless they’re big-brand companies with hundreds if not thousands of team members, that at least one of their social media platforms will be neglected. 

 

There are many things that go into advertising your business on social media, and the main thing you should consider are the demographics of these sites. 

If you’re looking to generate leads and build up clients from LinkedIn, one of the best ways to do this is by making sure you’re searching exactly for the people you have set out to target. 

 

There are many ways that you can find your ideal LinkedIn Client by searching for them. Here are just some of the things you can do to discover them and create a strong client base. 

 

 

Your ideal client will be the target audience that you originally planned to target in your initial marketing plan. This will be the group of people that is suited the most to your brand, and what you design all of your copy and content styles towards so that you’re reaching them. 

 

 

 

 

LinkedIn is the perfect place for business who are looking for a professional platform to market on. With 722 million users, then it’s clear there’s a wide and diverse audience that can be reached by marketing your business effectively on there. 

 

However, it can often be neglected as businesses focus on there more audience-based platforms such as Instagram and Facebook. LinkedIn however can be powerful and important platform for your business if it’s used correctly, and you market in the correct way on it. 

 

Here are some tips that you can follow to make your business stand out on LinkedIn, and have it become a big part of your marketing strategy. 

 

Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors. 

 

Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience. 

 

If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business. 

When you sign up for LinkedIn, you have two options – you can either stick with a free account, or upgrade to a premium one. Both offer various features, but which one should you be using? Can you run your personal or business account just on the basic features? Here are some of the differences between using a free LinkedIn account and a premium one. 

 

Both accounts let you create a profile that allows you to show your professional identity. You can list your achievements, your education, and publications you may have and can list previous jobs you’ve done. You are also able to write your own personal statement that will tell the audience a bit about yourself and how you work, what your current line of work requires and what your experience is. 

 

Free LinkedIn accounts are great for beginners who are looking at how to navigate the app and work out all its features. It’s a great tool that you can  

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 

 

 

Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 

 

Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  

If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 

 

Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 

 

LinkedIn allows you to make business connections and build up a professional profile. On LinkedIn, you’ll be able to build a rapport with these connections and create solid business relationships. But how do you generate these connections and leads? Where do you start? You need to optimise your profile and use of LinkedIn if you want to make a lasting impression, and here are some tips to get you started. 

 

There’s wealth in your network, and growing it has never been easier than now. LinkedIn allows you to find like-minded people in your industry who can become vital business connections in future. When you first start on LinkedIn you want to make connections, so even connecting with family and friends will give you a head start. When you reach over 200 connections, you’ll start getting noticed on the platform, and see your network begin to grow. When you make a connection on LinkedIn, write why you’re connecting. Look over the profile of the person you’re looking to connect with, so you can tell them what about their business or profile made you want to connect with them. LinkedIn is the right place to have business conversations, so telling someone why you’re connecting will already begin to build a relationship for you. More connections will show you’re trusted and will build your name in your industry. 

Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition. 

 

 

Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video. 

 

Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.  

LinkedIn is the perfect platform for engagement with professionals, different industries and people looking to work in your sector.  

 

Unlike other social media sites such as Facebook or Instagram, LinkedIn solely helps you to build a digital portfolio of your achievements through work, display your qualifications and experience and connects you to others you may know or could be interested in.  

 

You have to create connections on LinkedIn, and there are many ways to make sure your relationship with these connections is strong.  

 

Building a strong relationship with your connections is likely to help grow your businesses and promote it to a bigger audience.  

 

Here are some tips on how to build a good relationship with your audience  

Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 

 

Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth. 

Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales. 

 

Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media… 

 

 

Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly