How to Build a Strong Relationship with Clients on LinkedIn
Posted on 16th November 2021
LinkedIn is the perfect platform for engagement with professionals, different industries and people looking to work in your sector.
Unlike other social media sites such as Facebook or Instagram, LinkedIn solely helps you to build a digital portfolio of your achievements through work, display your qualifications and experience and connects you to others you may know or could be interested in.
You have to create connections on LinkedIn, and there are many ways to make sure your relationship with these connections is strong.
Building a strong relationship with your connections is likely to help grow your businesses and promote it to a bigger audience.
Here are some tips on how to build a good relationship with your audience
Firstly, the best way to build your relationship with clients is by interacting with their content. Comments, reactions and shares will show them that you’re seeing what they’re posting and that you care for it. Target certain people that you really want to engage with and simply start doing just that. If you have a big network of a couple of thousand people, you won’t be able to interact with every single one of them. Picking a few of them, say 50-100, will allow you to narrow down the content you’re engaging with and build relationships with those that really align with your content. It’s likely potential clients will have big networks too, so making sure you’re consistently letting them know you can see their content and that you care about it is important in order to make yourself visible in their notifications.
See what your clients are engaging with, and start conversations with them about it. If it’s something the both of you are interested in, it’s likely you’ll be able to have valuable, rewarding conversations that help to strengthen your relationship. If they know you care about content they also care for, you’ll be able to find a common ground and connection between you both. When you’ve found out what type of content your client engages with, you can suggest materials and resources that may be of interest to them. Showing your client that you’re noticing their posts and that you want to aid or suggest relevant things to them will prove that you care for their content and are actively involved in viewing it.
Share content with your LinkedIn connections that will be of value. Articles you find, other people’s posts on hashtags and even your content will all be useful in building a connection. Endless links, photos and other posts on timelines are likely to be viewed, or scrolled past. If you find a link or post that’s likely to interest a portion of your clientele, you can share it in a personalised message instead of to your entire timeline of connections. Letting your client know you’ve thought about them when discovering or creating this post will once again prove to them that you notice their posts and interests and want to cater to it. Don’t bombard them with messages or only attempt to cater to them though, as you risk potentially neglecting other clients who have different interests to your targeted group.
LinkedIn groups will connect you with likeminded individuals that can help you to build solid relationships. Check out some groups that are relevant to what your business is about, and start interacting with other members of the group. You can expand your network to people who may not have found you otherwise, and will give you a good pool of people to target and make aware of your business.
LinkedIn is more business minded then other social media, and understanding your audience across all platforms will help you build strong relationships across them all. Make sure you’re knowledgeable on the basics of LinkedIn before going straight in. Building relationships will take time, but they can be highly beneficial to growing and expanding your business and clientele.
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