How to win more business through social media
Posted on 27th August 2021
Are you winning business on a weekly basis through social media?
Most people don’t win business from social media because they don’t have time, don’t know what to post, don’t know when to post, don’t know how often to post, and simply lack the discipline to post regularly.
Social media is vital for a business as it increases the brands awareness, builds up your credibility and brand online. As well as drives traffic off social media to your website.
Creating a social media strategy is essential if you want to win business consistently.
This blog covers everything from why you’re currently not winning business through social media, and the four simple steps to create your strategy.
Here are the four reasons you are currently not winning business from social media;
1. You don’t know who your target market are
2. You don’t have engaging content. The success of social media is down to value not selling!
3. You don’t hook the reader
4. You don’t have a compelling call to action
The first step to posting is to define your target market. A target market is a set of individuals sharing similar needs or characteristics that your company hopes to serve. These individuals are usually the end users most likely to purchase your product. There are many factors that help identify your target audience such as; their age, where they are based, what their turnover is, how many employees they have, how do they spend, etc.
Having your profiles and branding consistent across each platform is key for your business. If you have conflicting messages, your customers will feel confused and less likely to buy from you. You want them to trust your brand and be loyal to it. Therefore, it is so important to make sure your content is consistent across your social media channels.
Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation. Effective content will help you to build long term relationships with your audience.
It is essential to think of social media platforms as mini websites, since they hold a lot of information about you and your business. It’s important to ensure all the information is accurate, competed to a high standard and its objective is to give value not to sell as your account can be seen by thousands of people.
When creating content, you should think about your customers or target markets pain points. As it gives you the opportunity to give your value and knowledge away for free. There are two main categories of content Sales and Non-Sales. Sales content includes; adverts, images, videos, competitions, quizzes, testimonials, blog, special offers and lead magnets, etc. Whereas, non-sales content includes questions/trivia questions, local news, famous or motivational quotes, jokes, polls, family/funny images and videos.
Giving valuable knowledge away is really important as most users want knowledge, they want to find solutions to their problems and ho they can improve and grow their business. Posting blogs, videos and research studies etc, is the type of content that gives value to your potential customer.
Stories are compelling pieces of content as it draws people in and enables us to build a narrative and connect on a deeper level with friends, customers and connections.
Uploading engaging content will allow it to be seen by numerous users, once people start to see the post and engage with it, it will come up on more people’s feed. Overall, building relationships with different users and possibly finding a client.
Depending on your target market the best and worst times to upload are:
Improving your engagement rates on social media means so much more than just receiving likes or new followers. By focusing on building your social media engagement, your business will benefit from a better marketing reach and a greater brand awareness.
It is vital to like and reply to every comment, as it acknowledges you have read it and makes your account appear in their notifications, making them think about you and possibly check out your business.
If a user asks a question is your comment section, its best for you to take the conversation to their direct messages. This will give them the change to ask you any other questions on a private basis.
Using a compelling call to action is very beneficial for your business as it’s a way of telling the customer what to do next and helps remove friction in moving the user down the sales funnel.
So, stop posting when you have a spare five minutes. Stop procrastinating, wondering what to put out there. Forging relationships and adding masses of value is the key to social media success. By implementing this strategy in your business, you can and will win business through social media week on week.
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Tagged as: Facebook, Facebook Engagement, Facebook Marketing, generating leads, Grow you Facebook Page
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