Getting Started With Facebook Ads in 2024
Posted on 4th January 2024
Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media.
If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier.
Here’s how to get started creating Facebook Ads.
Consider The Purpose Of Your Ad
Knowing the exact reason behind why you want to create and share your ad in the first place is imperative to setting up your Facebook Ads. Having a clear purpose behind your ad will help you measure your results and make changes when and where necessary, so you can ensure you’re getting the very best out of your ad.
Figure out what your success metric will be – downloads, sales, website visits – whatever is important to your business, make sure this is figured out well before you start creating your ad. Facebook Ads can be a great source of insight when done correctly, so knowing why you want to advertise using this platform can really help to form the future of your Facebook advertising.
Using Facebook Ads Manager
Facebook Ads Manager is the place where you create and control all of your ads. To use Ads Manager, you’ll need to verify your payment, have a Facebook account and to be an admin, editor or advertiser on another page (which will usually be your businesses page). On this page you should have the option to access ‘ads manager’, and this is where you’ll be able to select your ad account and find all the tools required for creating your Facebook Ad.
You can also create an ad on mobile by downloading Meta Ads Manager on IOS and Android.
How To Create Your Ad
Firstly, select ‘Create an Ad’ and choose whether you want your buying type to be Auction (efficient, flexible and Ads can be placed across Meta services) or Reservation (Plan all your campaigns in advance, with ads being shown on Facebook and Instagram). Note: Reservation ads only allow you to choose awareness and engagement for your campaign goals, so if you’re looking for something else then auction is your best bet for buying type.
You should then choose your campaign objective. Your options are the following…
• Awareness
• Engagement
• Traffic
• App Promotion
• Sales
• Leads
When you’ve selected the right objective, name your campaign. You can choose whatever name you like, but it’s best to keep it relevant to your advert so you know exactly which ad you have running – especially if you plan on running multiple ads at one time.
You then need to create your ad. Firstly, set your goal for the ad – remember the purpose you set out beforehand? This is where it can come in handy. Each campaign objective has its own specific targets, and will range from broader options to super specific. If you’re just starting out, sticking to these broader options whilst you get used to how Facebook Ads work is a good choice.
Choosing your ad spend will represent how much money you’re willing to spend on your ad either daily or across the time the campaign runs. A high ad sepnd doesn't always mean you'll get the best results, and it's best to build your ad spend over time if needed rather than go in with a lot of money straight away, as this could see you waste valuable financial resources on an ad that could've had the same or better results with a smaller ad spend.
Next you have to choose your target audience – this is important, as it lets you get specific with the people you want to see your ad, improving your reach and your visibility to the audience that matters to you. Whilst it may seem like your audience is getting smaller when you be more specific, it just means you’re getting a more valuable audience that are more likely to purchase from you. You also need to consider your target audience when selecting your ad placements for the best results. These placements range from stories to newsfeed, and can be manually toggled on or off if you only want your ads to show up in one specific place.
Choosing your ad format lets you get creative with the kind of ad you’re displaying – from single videos or images to carousel ads, you should already know what you want to advertise and how, or at leats have a rough idea of what content you want to include and use in your ad. Then, use the Ad Creative section to upload your image(s)/video/playable ad, and insert the text. Make sure you add a CTA and link your audience where you want them to go when your audience clicks this link.
You’re then ready to publish your ad – as soon as you do this your ad will be live, and results will start coming in, so keep up with tracking how you’re performing often. When you get to grips with Facebook Ads, you can also use A/B testing to find which ad performs best for your business and brings you the most engagement.
Facebook Ads are great tools when you get the hang of them, and can become an important part of your digital marketing efforts. Get started on Facebook Ads this year and see how they can transform your business' online sales and engagement today!
Need further advice?
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence
Tel: 07963216248
Email: chris@chrislondononline.co.uk
Or join our online Facebook for Business Course by clicking here
Tagged as: Facebook, Facebook ads, Facebook Engagement, Facebook Marketing, Social Media, Social Media Engagement
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