Why businesses should use Facebook ads
Posted on 20th August 2021
Facebook has over 1.9 billion daily active users; meaning it makes sense for businesses to use Facebook to boost their business. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your main marketing channels.
Facebook has a variety of features including Facebook ads. Facebook ads help businesses get more visibility for their Facebook content and boost traffic to their core website content. Since Facebook ads keep your audience engaged, it also helps your marketing strategy reach a new audience or market you never knew existed. Ultimately, if you advertise on Facebook, customers will get to know your brand, products, or services in a click of a button.
In case Facebook ads are still vague to you, let’s talk about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know.
People are almost always on social media
Businesses cannot ignore Facebook. It’s huge. It’s everywhere. That’s why your business needs a Facebook page, because current and future customers are there. On average, a person spends almost 2.5 hours daily on social media, and Facebook is their go-to.
Due to the large amount of time each user spends on Facebook it can, overall, help your business get more visibility for your Facebook content including ads and boost traffic to your core website.
Facebook ads allows you to micro target your exact audience.
Micro targeting allows you to target people based of their interests, behaviours, demographics, age, location, connections or languages. You can even target your competitors’ fans. The targeting capabilities is better than any other platform, as you can layer them and combine them to make sure your eliminating users who aren’t you’re target market.
Quality over Quantity!
The audience quality is more important than the size. We want conversions!! You need to look for Facebook users who are potential customers and the people who are most likely to buy your product or service, instead of just random visits.
Ads can be catered to your specific objective
The act of creating an ad on Facebook is made simple by the platform. It guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget.
Ads are customisable based on your what exactly you’re trying to accomplish. Facebook refers to these as “objectives.” Whether you want post engagement, website clicks, page likes, or something else entirely, you can create an ad based around that.
Overall, allowing you to have better control of the ad you create. It also tells Facebook how you should be optimising your ad to deliver to you the best results possible.
You’ll reach far more people than you ever will with organic posts
Organic posts, live on your company's profile page and can be seen by your audience without paid promotion. If you’re running a business page, you might not be aware that only the tiniest fraction of your followers even see what you post.
If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget.
Ads allow you to remarket to people who have already interacted with you
Remarketing is a way to connect with people who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites. Therefore, helping you increase your brand awareness or remind those audiences to make a purchase.
The first time people see your business on Facebook or your website, they probably glance at it and don’t go any further. Whereas in the future, if they see your ad again, it gives you a higher chance of converting those people.
You can add customer call to actions
The majority of digital ads have a CTA (call-to-action) button that will take your audience to the desired destination, like your website. This is effective because you quite literally tell people what to do. Then, they’re far likelier to do it.
Facebook allows you to add a customisable call-to-action button, but also gives you options of; Book Now, Apply Now, Contact Us, Sign Up, Download, and Learn More.
You’ll encourage customer loyalty
One of the many benefits of Facebook ads is that they give businesses opportunities to engage with their audiences. This will lead to more growth, a higher retention rate, and eventually more sales, all because you used Facebook ads to establish better relationships.
Now you have read this blog, don’t you feel the need to have Facebook ads, so you can boost your visibility and watch your businesses improve?
If so contact me 07963216248 or chris@chrislondononline.co.uk
Need further advice?
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence
Tel: 07963216248
Email: chris@chrislondononline.co.uk
Or join our online Facebook for Business Course by clicking here
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